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Introduction

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Fashion Evolution into Modernism 1920s

Vogue magazine Autumn cover 1926

Vogue magazine Spring cover 1919

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1940s: The Peak Of American Modernism

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American Modernism Influence Today

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1950s-60s American Commercial Design

Targeting and capturing ‘The American Dream’

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Traditional vs Modern

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Masculinity as the target audience

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Femininity as the target audience

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The End Of Modernism?

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George Lois, Esquire cover 1969.

George Lois, Esquire cover 1967.

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Milton Glaser, Bob Dylan poster 1967.

Milton Glaser, Aretha Franklin 1968.

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Postmodernism

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Wes Wilson, The Doors poster 1967.

Wes Wilson, Otis Rush at the Filmore 1967.

Less is a bore!

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Avant Garde Magazine, Herb Lubalin 1968.

Eros Magazine spread, Herb Lubalin 1962.

Avant Garde typeface, Herb Lubalin 1970.

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Paula Scher, Swatch poster 1984.

Herbert Matter, Swiss travel poster 1935.