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Overview

Company/ Market Analysis

Market Analysis

Environmental

Analysis

Financials

Marketing Plan

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COMPANY/MARKET ANALYSIS

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CHRISPY DESIGNS

‘Chrispy Designs’ offers people a groovy, unique graphic shirts, and stickers!

To develop and expand my groovy apparel and unique brand ‘Chrispy Designs’

OBJECTIVE:

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Fashion & Apparel

Social (trends): Groovy- retro style

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S.W O. T.

Weaknesses

Strengths

located in an artistically inclined environment

Chrispie Designs has reached break-even point and begun profiting

Time management: trying to balance school and being the curator of Chrispy Designs.
Being responsible for every aspect of the business

Threats

Competing businesses/self start-ups in the KC/STL area

Opportunities

Expand Product Line

Build B2B relationships: have products sold in-stores

More profit more resources for production

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Social media

Invite friends, family, and other Facebook users to like and share the ‘Chrispy Designs’ page.

To introduce and inform consumers about brand ‘Chrispy Designs’, by posting on the Facebook page, and Instagram account.

Brand awareness

Follow friends, family, artists and other designers on the @Chrispy.Designs Instagram page.

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Market Analysis

Customer needs: Groovy- trendy

Our generic market: Young Adults (17-35

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ENVIRONMENTAL ANALYSIS

Geographical Location

People’s attitudes i.e perceptions of St. Louis or Kansas City influence design and consumer interest

Industry:

20+ Original/Graphic T-shirt designing businesses in KC area alone with stores

> Unlimited sellers online

Industry has boomed and is expected to grow as consumers turn to e-retailers for example, competitor Threadless

> Threadless crowdsources designs for apparel and has its online community vote on each design.

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Competition

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Chrispy Designs’ offers people a groovy, unique graphic shirts, and stickers.

Penetration Strategy

Same price for all T-shirt Designs

Current physical distribution, website start-up

Buy two or more shirts, get $3 off total purchase.

Buy three or more shirts, get $5 off total purchases

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PLACE

WEBSITE

Currently working towards publishing my website.

Improve sales

Provide contact information for orders/questions and feedback.

Demographics: Kansas City- St. Louis area

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Distribution Strategy

Direct: Efficient and Effective

Channels

> Business to Consumer

Personally delivering i.e shipping products to customers

Sole Dealer

Shipping

free when delivered directly to customer
$5 additional shipping cost

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FINANCIAL ANALYSIS

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Financial Analysis

Cost of Implementing Marketing Plan

Researching costs to run the website

Annual/ Monthly Plans on Wixx, SquareSpace

Profit from Marketing Plan

Reaching my break-even point from this point on sales will be profitable
Marketing plan will increase sales temporarily

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