Twitter [iOS] Mobile App Analysis

November 2020

App Store Listing Analysis

• Basic product screenshots in the app store listing
• Includes icons/buttons tied to value props with each screenshot
• Some inconsistency
• Description reads with a marketing tone
• Includes highlights of things you can do with the app
• Highlights how ‘easy to use’ the app is

​

App Store Listing Analysis

App Tour Analysis

The app tour is not the first thing the user sees. Instead it is combined with the onboarding process.

Upon initial launch the user is presented a simple, minimal screen to ‘Create Account’ or log in.

(This analysis followed the ‘Create Account’ path that a new user would)

Sign In / Sign Up Analysis

• Straight forward sign in / sign up
• Name
• Free text
• Phone (default) OR email
• Phone is default user can tap button to switch
• Email format validation
• D.O.B
• Note to user about NOT being shown publicly and other details
• 2FA used (code sent to email)

​

​

​

​

Sign In / Sign Up Analysis

Sign In / Sign Up Analysis (con’t)

Sign In / Sign Up Analysis (con’t)

Sign In / Sign Up Analysis (completion)

• Some steps could have been ‘Skipped’
• Since this is a social app the sign up + onboard included
• Contact Sync
• A self description (interests)
• Suggested Accounts to follow
• Notification on/off

​

​

​

​

App Navigation Analysis

Twitter uses a simple engaging ‘click this button to advance and learn’ to introduce the navigation around the home screen

Immediately after creating an account and walking through onboarding I was

• Welcomed
• Shown the tab bar
• Invited to tap ‘Lets go’

​

​

​

App Navigation Analysis

Twitter uses a 4 icon tab bar

• Default is the home/feed
• Followed by:
• Search
• Notifications
• Direct Message (Private)

​

​

App Tutorial Analysis (continued)

Feature Analysis: Tweet

The central feature in Twitter is the ‘Tweet’ or ‘write a message to the world’ feature.

This is the ‘big thing’ the product is build for users to do!

​

​

​

• User can trigger this feature from most screens
• Floating Action Button
• When crafting my first Tweet, the product continued the app tutorial which was helpful

Feature Analysis: Tweet

Feature Analysis: Tweet

Dark Mode Analysis

Dark Mode is supported when using Twitter. Nice to see the app offers two options:

• Dark mode on/off
• Use Device settings

The option is found in:

Settings > General > Display and Sound

There’s another option title ‘Theme’ where the user can select either ‘Dim’ or ‘Lights Out’ which set the dark mode contrast

Dark Mode Analysis (getting there)

Dark Mode Analysis (Toggle on/off)

Accessibility Analysis

Twitter is a text rich product. In terms of accessibility it offers a range of adjustable settings for the user

These include:

• Text Display (size)
• Sound effects
• Voiceover
• Interactions
• Vision (color contrast)
• Motion
• Web browser (open links in reader view)

Push Notification Analysis

Since Twitter, like many social apps, relies on engagement for a form of putting the mula in the cooler… push notifications are a key tactic to drive engagement

Found in settings the user can control:

• Filters
• Preferences

Push Notification Analysis (filters)

• Quality toggle
• Advanced
• Allows muting from people:
• You don’t follow
• Who don’t follow you
• With a new account
• Who have a default profile photo
• Who haven’t confirmed their email
• Who haven’t confirmed their phone #
• Muted
• Allows
• Muted accounts
• Muted words
• Blocked Accounts

​

Push Notification Analysis (Preferences)

• Push Notifications (robust see next screen)
• Related to you and your tweets
• From Twitter
• SMS Notifications (see next screen)
• Related to you and your tweets
• From Twitter
• Email Notifications
• Related to you and your tweets
• From your network
• From Twitter

Push Notification Analysis (push, sms, email options)

GPS Location Analysis

GPS settings for Twitter are found in Privacy and Safety. There is a specific ‘Location’ section.

Precise Location

“If enabled Twitter will collect, store, and use your device’s precise location, such as GPS information. This lets Twitter improve your experience - for example, showing you more local content, ads, and recommendations.”

Twitter is a beautiful app. It doesn’t have excess features, there’s a good amount of user control (settings, privacy) and gets the job done.

​

A-

Thanks!

Contact us:

Sneakers Agency

New York, NY

info@sneakersagency.com

@sneakersagency

www.sneakersagency.com

​