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External Backlinks for better SEO ranking

Best practices, examples, and some guidelines

David Michaels, Michaels Inc.

michaels.tech

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Why focus on external backlinks?

  1. Google Rankbrain changed the SEO game in 2016
  2. On-page SEO is not enough anymore
  3. While it's nearly impossible to rank with 0 domain links, especially for competitive keywords, you can often rank with very, very few @CyrusShepard, Founder of Fazillion Media. Former: Head of SEO & Content @Moz https://moz.com/blog/backlinks-google-study

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What is an External Link?

An external link is a link that points at an external domain.

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Good external links vs. spammy links

Good backlinks point content and topics that are relevant to the page that they are listed on and add value.

Spammy links offer no value to the content page that they are placed on:

  • Don’t post spammy links on answers.microsoft.com and on various ecommerce websites.

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Great places for external links

  1. YouTube
  2. Twitter channels and tweets
  3. Guru.com
  4. Linkedin
  5. Trello profiles
  6. Angel.co
  7. Curated Directories
  8. SlideShare http://crwd.fr/2kb4yqt

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Checking your External Links In Google

In Webmaster Search Console, Under Traffic > Links to Your Site, Google groups links by domains linking to your website.

The most and pages on your website that are linked to the most. Unfortunately, they separate how your data is linked, aka anchor text, from these two groups of information. Google’s incoming link count is very comprehensive – they seem to count every page on every domain linking to you, even if a domain has a sitewide link. You can also export your links in CSV or Google Docs. Google also has an Internal Links report under the Traffic section that shows which internal links are used the most on your website.

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Checking your External Links In Bing

About

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Check out your competitor’s backlinks

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Issues with external backlinks:

Apple

Google announced that the Interstitials Update was rolling out, and many of us know very well that Pinterest.com pleasantly uses/used interstitials like this:

Has Pinterest.com been hit by Google’s Interstitials Update?

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Link Outbound to Authoritative Sources

Make your content authoritative by linking out to the URLs of sources to support your content 2 to 4 times per 1000 words. ��Outbound links to related pages is a relevancy signal that tells Google’s Rankbrain that your page’s topic shows that your post is authoritative.��The sites you link out to reflect on you — link out to authority sites whenever possible.

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Articles on Best Practices

1. Best SEO Practices to Dominate In 2017, SEMRush

2. External Links, Moz

3. Can You Rank in Google Without Links? New Data Says Slim Chance, Moz

4. 15 SEO Experts Share Link Building and Keyword Research Predictions for 2017 http://crwd.fr/2kbdHyU

5. BigCommerce University — Our video series will teach you about SEO, email marketing, social media marketing, paid advertising and much more.

6. BigCommerce Blog — Stay up-to-date with industry trends, ecommerce news, strategies and analysis.

7. Learn and connect at Moz — This is where the “industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights. They have free, robust resources to help you level-up your SEO and many other online marketing skills.

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Domain names with backlinks

Buy a relevant expired domain name with backlinks to start your site �

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How can we get a good backlink for an app?

  • Try to buy old apps on Google Play or the Apple app store by searching for apps that have not been updated in a year+
  • Search for relevant expired domain names with backlinks

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Buy Existing Domain Names with good backlinks

  • Flippa.com
  • Sedo.com
  • Ebay.com
  • See: Top Domain Sales to determine value

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Buy Expired Domain Names

To Be Released .ca names: http://tbr.cira.ca/

GoDaddy Auctions

NameJet

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External Backlink Tools:

Search onelook.com and see what names have some relevant and suggestive meaning�Use the Google Keyword planner

Use Long Tail Pro

Use SEMRush