Competency: The learner compares and contrasts how one particular issue or news is presented through the different types of media.
Intended Learning Outcomes:
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Competency: The learner compares and contrasts how one particular issue or news is presented through the different types of media.
CONTENT
GUIDE CARD
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ASSESSMENT CARD
ENRICHMENT CARD
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Competency: The learner compares and contrasts how one particular issue or news is presented through the different types of media.
GUIDE CARD
Dear students,
It is essential for you to have the basic understanding of media and information as channels of communication and tools for the development of individuals and societies. Your knowledge is indeed your preferred choice to help our society for national development.
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Competency: The learner compares and contrasts how one particular issue or news is presented through the different types of media.
GUIDE CARD
It is a Deped mandate to capacitate you to learn the appropriate ways to handle and use media and information for good wherein the school guides you to be creative and critical thinkers as well as responsible users and competent producers of media and information.
Well, this time, it is expected that you can compare and contrast how one particular issue or news is presented through the different types of media.
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Competency: The learner compares and contrasts how one particular issue or news is presented through the different types of media.
GUIDE CARD
This MIL Competency Module has a set of activities with guide questions for you to answer after reading the articles or learning materials.
To do the activities, these are the requirements for you to pass the Subject, namely: Independent Learning Portfolio, Oral Presentation through Self Video Production, Compilation of Modules and Outputs, and School-Based Initiative Report vis-à-vis DepEd programs.
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Competency: The learner compares and contrasts how one particular issue or news is presented through the different types of media.
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And to pass the subject, Media and Information Literacy, these are the criteria for the Grading System, such as Written Works (25%), Performance Tasks (50%) and Periodical Test (25%)
GEORGE P. LUMAYAG
Teacher III
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Daily Routines: questions, prayer, checking of attendance, cleaning the area, online slides presentations.
Directions. Engage in reading the terms and its meanings. Please read each word or keyword.
Media. The term refers to a vehicle or means of message delivery system to carry information to a targeted audience.
Newspaper. It is a major source of information for a large number of readers. It may be National or local, daily or weekly newspaper.
Classified advertisement. An advertisement is arranged according to product or service.
Magazines. The magazines are the specialized advertising media that serve educational, informational, entertainment and other specialized needs of consumers, business, and industries.
Consumer magazines. These are the magazines bought by the general public for information and entertainment.
Business Publications. These are the business magazines which include publications such as trade journals for business, industries or occupations Read more here
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Based on the previous lesson, orally discuss the topic.
Evolution of Traditional Media to New Media
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Issue or news is presented through the different types of media
Based on the article published at www.bbamantra.com “Media can be classified into four types, such as: Print, Broadcast, Outdoor, and Online”
Print media would cover newspapers and magazines. Newspapers are the major sources of information for a large number of readers.
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It might be a national or local, daily or weekly newspaper. The newspapers would allow presentation of detailed messages which could be read at reader’s conveyance. It would precisely allow prompt delivery of detailed coverage of news and other information with interesting features for the reading public. It is considered a high involvement media as readers are naturally required to devote some effort in reading the information. And it might be available to the masses at a very low cost.
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The newspapers would have certain types of Ads such as Classified advertisement, Display advertisement, Special Insert, and Free Standing Insert.
The website published the print media advantages such as flexibility, geographic and language selectivity, widespread coverage, penetration, reader involvement, cheap media with high frequency, and high repetitive value and quick response.
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However, the site also published its disadvantages, namely: poor presentation and quality, short life span, limited selectivity with regard to lifestyles, and hard to reach illiterate and poor people.
Another print media type is the magazine. It would be a specialized advertising media that would serve educational, informational, entertainment-based and other specialized needs of consumers, business, and industries.
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As stated in the website, another media type should be Broadcast Media. One example for this is Television which would be considered as a principal source of information and entertainment for people exposed to mass media. It might be the most authoritative, influential, and exciting medium for reaching a very large audience.
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It would combine visual images, sound, motion and colour to achieve viewer’s empathy. It would allow the development of creative and imaginative ad messages in a unique way. It might be considered intrusive in nature as the audience might have no control over the nature and pace of advertisements. The website published the information that Radio is a premier mass medium for users and advertisers.
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It would have a wide spread reach. And, it would deliver the ad message to a large number of people across the length and breadth of a country. Commercial broadcasting would be undertaken in major cities, even rural areas. It could be one of the most personal media that would offer selectivity, cost efficiency and flexibility advantages over other media. The efficiency of a radio ad would depend upon the precision of script, accompanying sounds and level of distortion. According to Rebecca Piirto:
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“In some ways radio listeners act more like magazine subscribers than television viewers. They tend to listen habitually, at predictable times, to stations with narrowly targeted formats. They are loyal, identifiable and much cheaper to reach than TV audiences.” as cited in the article published at www.bbamantra.com.
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Industries and consumers do recognize the contribution of Support Media in the national economy. Like for example, the Outdoor advertising. It would be used as a supportive medium by advertisers. It would include billboard, boarding, neon signs, posters etc. Practically, it could generate considerable reach and frequency level at low cost. Moreover, it would be useful when introducing a new product. Capitalists, incorporators, and or businessmen would believe that Outdoor advertising helps to remind the customers and it helps to generate sales at point of purchase/point of sale.
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And now, the very interactive and digital type of media is the Internet. It is a worldwide medium that provides means of exchanging information through a series of interconnected computers. It would be a rapidly growing medium of advertising. It would be a future medium which would offer limitless advertising opportunities.
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It would involve the use of a world wide web to showcase a website or e-commerce portal to the world. Advertising through the internet would involve email marketing, social media marketing, online ads and mobile marketing. It would provide a sophisticated graphic user interface to users. And, it would be accessible to anyone with a computer and broadband connection.
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If you had tried to browse the internet, you might recognize the type of Internet advertisements. These are the following: Websites-Online Brochure of products/services, Virtual Office Ad buttons-Icons which provide link to advertiser’s website, Ad banners-Creative & Dynamic Display ads, Sponsorship-Companies sponsor bloggers to write about them, Classified ads-Similar to newspaper ads, and E-mail-Electronic mails carrying ad message.
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Activity:
Exercise 1: Day 1. Identification. Directions. Identify the different types of media. Choices are Outdoor, Print, Online, and Broadcast. Please write down your answer on the short-size bond paper or an intermediate paper.
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Analysis:
Based on the reading material, how one particular issue or news is presented through the different types of media?
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Abstraction:
Directions. Utilize a whole sheet of intermediate paper.
After discussing the content of the reading material, summarize the content: Issue or news is presented through the different types of media.
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Application:
Directions. Compare and contrast how one particular issue or news is presented through the different types of media.
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ASSESSMENT CARD
1. What is a worldwide medium that provides means of exchanging information through a series of interconnected computers?
B Internet
C. Radio
D. Newspaper
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2. What type of advertisement includes billboard, boarding, neon signs, posters etc.?
B. Internet
C. Radio
D. Newspaper
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3. What is one of the most personal media that offers selectivity, cost efficiency and flexibility advantages over other media?
B. Internet
C. Radio
D. Newspaper
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4. What is a major source of information for a large number of readers?
A. television
B. magazines
C. radio
D. newspaper
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5. What specific media type is considered as a high involvement media as readers would pay a premium price for it and such might be dumped after reading?
A. television
B. magazines
C. radio
D. newspaper
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6. What is considered as a principal source of information and entertainment for people exposed to mass media?
A. television
B. magazines
C. radio
D. newspaper
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7. In internet media type, when do people distinguish that the website is promoting a product or products?
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8. In Print media, how is the news or social issue published?
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9. In Internet media, how is the news or social issue published?
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10. How do people compare and contrast news reports?
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Prepared by:
GEORGE P. LUMAYAG
Teacher 3
Date Submitted: ___________________________
Reviewed by:
ALOHA BENGCOLITA ROBERT C. CENIZA
Master Teacher I Principal II
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Correct
You are right!
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Wrong!
Your answer is wrong!
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