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AJAX UNION SOLUTIONS

  • Book Now landing page UX/UI
    • Conversion Rate Optimization
  • Book Now website page UX/UI
    • Conversion Rate Optimization

​

DELIVERABLES

  • Book Now website page UX/UI audit
  • CRO recommendations
  • Design & development based on audit findings

GOALS

  • Sales through ecommerce landing page

​

STRATEGIES

  • Conversion Rate Optimization
  • Referral Program

​

AJAX UNION SOLUTIONS

  • Email nurture campaign
  • Educate
  • Keep top of mind
  • Build trust
  • Social media remarketing
  • Keep top of mind

GOALS

  • Emails & marketing automation logic
  • Remarketing ad designs

​

STRATEGIES

  • Educate
  • Keep top of mind
  • Provide value to target audience to build trust

​

AJAX UNION SOLUTIONS

  • Social media advertising

​

DELIVERABLES

  • Landing page(s) design & development
  • Social ad designs

GOALS

  • Collect user email addresses

​

STRATEGIES

Use lead magnets

  • Discount code/referral code
  • Gift guide
  • Weekly Contest/Giveaway

​

BRANDING AWARENESS

EDUCATION

$

TOP OF THE FUNNEL

(TOFU)

PROPOSED MARKETING FUNNEL

MIDDLE OF

THE FUNNEL

(MOFU)

BOTTOM OF THE FUNNEL (BOFU)

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Users convert on optimized on landing page

​

Email nurture series to educate

​

Remarketing ads keep you top of mind

​

Users click on

Facebook & Instagram ads

​

Users submit email addresses on landing page(s)

​

PROPOSED MARKETING FUNNEL - HOW IT WORKS

TOP OF THE FUNNEL

(TOFU)

MIDDLE OF

THE FUNNEL

(MOFU)

BOTTOM OF THE FUNNEL (BOFU)

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Proposed Marketing Funnel

AJAX UNION SOLUTIONS

  • Social media advertising
  • PPC display campaigns

​

DELIVERABLES

  • Landing page(s) design & development
  • Social media posts
  • Paid ad designs

​

GOALS

  • Collect user email addresses
  • Clicks to a landing page or website
  • Social Media engagement

​

STRATEGIES

  • Lightbox pop-up
  • Use lead magnets
  • Discount code/referral code
  • Gift guide /Buyer’s guide
  • Contests/Giveaway

Users click on

Facebook & Instagram ads

​

Users submit email addresses on Landing Page(s)

​

PROPRIETARY AND CONFIDENTIAL 2018 |

THE FUNNEL

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Proposed Marketing Funnel

AJAX UNION SOLUTIONS

  • Email nurture
  • Educate visitors
  • Build trust
  • PPC remarketing
  • Social media remarketing

​

DELIVERABLES

  • Emails & marketing automation logic
  • Blog content
  • Remarketing ad designs

​

GOALS

  • Emails nurture campaign
  • High open rates
  • Remarketing ad clicks
  • Form fills on landing page
  • Viewers engage and share content

​

STRATEGIES

  • Build automation in CRM
  • Create content for blog
  • Keyword research
  • Accurate targeting

Email Nurture series to educate

​

Remarketing Ads keep you top of mind

​

PROPRIETARY AND CONFIDENTIAL 2018 |

THE FUNNEL

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Proposed Marketing Funnel

AJAX UNION SOLUTIONS

  • Book Now landing page UX/UI
    • Conversion Rate Optimization
  • Book Now website page UX/UI
    • Conversion Rate Optimization

​

DELIVERABLES

  • Book Now website page
  • UX/UI audit
  • CRO recommendations
  • Design & development based on audit findings

GOALS

  • Qualified leads through landing page
  • User friendly website & landing pages
  • Demos, free trials etc.
  • Sales

STRATEGIES

  • Conversion Rate Optimization
  • Referral Program

Users convert on optimized on Landing Page

PROPRIETARY AND CONFIDENTIAL 2018 |

THE FUNNEL