Nike + Apple

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Global Collaboration Brings the Worlds of Sports & Music Together

What is it?

On May 23, 2006—Nike and Apple® today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products.

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The Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod® nano to connect you to the ultimate personal running and workout experience.

How to Use

Value

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“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."

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-footwear designed to talk to iPod.

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-information on time, distance, calories burned and pace is stored on iPod and displayed on the screen;

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-real-time audible feedback also is provided through headphones.

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-The kit includes an in-shoe sensor and a receiver that attaches to iPod.

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Negatives

-Have to look at ipod while running.

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-You need to have nike shoes that have the nike+ insert in the sole.

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Solutions

New Features

-Eye Tracking (hand-off approach)

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-Mini Games. Hologram of yourself, running your record time.

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-Hologram of your personal trainer giving you tips and motivation.

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Motion Tracking