ZORKA.GAMING
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
PC
Mobile
Console
A specialized unit within Zorka.Agency, built by gamers — for gamers.
Our team lives and breathes gaming: from PC and console to mobile, we understand what moves player communities and how to activate them through influencers. A team of professionals who speak the language of both developers and players — we know how to turn that into measurable results.
WHAT SETS US APART
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
GUARANTEED PERFORMANCE
We build every campaign around your KPIs – and we stand by the results. With predictive planning, clear accountability, and a performance-first mindset, we don’t just promise outcomes – we guarantee them.
03
DELIVERED WITH CARE
We combine radical transparency with fast, flexible support and a proactive mindset. You get real-time updates, honest communication, and a team that constantly brings ideas to improve your results – before you even ask.
01
POWERED BY AI
We use AI to plan, manage, and optimize influencer campaigns with precision. From smart audience matching to real-time performance tracking and ROI forecasting – our tech stack turns creativity into predictable growth.
02
2014
AGENCY FOUNDED
11
YEARS OF EXPERIENCE
AAA
COMPANIES IN PORTFOLIO
WW
01
03
02
04
IN NUMBERS
TIER 1, EUROPE, LATAM, MENA, АРАС,СIS
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
OUR CLIENTS
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
GENRES
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
RTS / MOBA / CASUAL / SOCIAL CASINO / SHOOTERS / RPG / MATCH-3 / MMORPG / STRATEGY / SIMULATION / SPORTS / RACING / BATTLE ROYAL / ACTION / PUZZLE / ADVENTURE /
PC
Mobile
Console
INFLUENCER MARKETING SERVICES
Strategic guidance
aligning with your game’s genre, target audience, and launch goals, we set the direction that drives results.
24/7 campaign management
monitoring content in local time zones, videos data and promptly providing updates
Smart analysis & reporting
providing updates on all campaign metrics, analysing results, generating monthly campaign reports, and optimizing campaigns
01
04
05
03
06
Creative concepting
from big ideas to full-scale special projects, our team builds unique influencer activations tailored to your game’s world, mechanics, and community
02
Partnering with influencers worldwide
with a broad base of top-performing creators, we carefully select influencers and build long-term relationships — allowing us to make prompt replacements when needed
Finance & legal supervising
signing contracts with creators, warning you about local restrictions and laws, payments and all the paperwork
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
AND EVEN MORE
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
CustDev Series
We bring influencers into the development conversation — early. Through curated interviews, feedback loops, and playtests, we help you gather real insights from creators who know what resonates with players.
Campaign Localization
Going global? We’ve got you covered.
From campaign strategy to creative assets, we localize everything for maximum impact — adapting your influencer marketing to fit cultural nuances, platforms, and player behavior in any region.
Offline Activations
We take influencer campaigns beyond the screen.
From cosplay-driven projects and creator-led tournaments to immersive travel experiences — we design and execute unforgettable offline moments that bring your game to life and spark buzz across communities.
STRATEGY & ANALYTICS
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Innovative Brand, Influencer Strategies and Research
Annual Strategies
Quarterly/Flight Launches
Audience Research
Market Research
Efficiency Calculator
CJM
Audience Media Consumption & Touchpoints
Media Planning
Holistic Marketing Strategies
Competitors Monitoring
Personalized Social Media Digest
Top Players
Competitors Strategy
Top Media & Influencers
Ad Spend
Briefs, USPs, and CTAs
Latest Platform Updates
Case Studies
Innovative Approaches
Trends Monitoring
in-house solution
CREATIVE STUDIO
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Content
Brand Experience & Activations
Social Media Content
Design
Film
Branded Entertaining Content
Motion Graphics & Animation
Digital Products & Special Activations
Innovations
Experiential & Offline
AR & VR Experience
Sponsorships & Collaborations
SUPPORT ACROSS THE WHOLE GAME LIFECYCLE
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
01
Pre-launch
Beta-testing with streamers, exclusive creator events, PR, organic buzz
02
Launch
Influencers & ambassadors, media ads, brand experience, giveaways, widgets, extensions
03
Scaling
Analytics & Reporting, optimization, influencer & performance marketing scaling, in-game events,highlights and news breaks
AI-TOOLS AND METHODOLOGY
20+ tools
We leverage 20+ professional tools to power every stage of the campaign — from influencer discovery and pre-evaluation to social listening, performance tracking, and cross-channel analytics. This includes influencer marketing, SMM, and paid media campaigns. To get the full picture, we collect and analyze data from multiple sources — ensuring a holistic, insight-driven approach.
Zorka.Platform
We’ve also built our own proprietary solution — Zorka Platform — designed to store and analyze historical performance data for smarter campaign planning.
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
PLATFORMS WE WORK WITH
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
We activate campaigns across all major social platforms where gamers live, play, and engage.
We tailor strategies to each ecosystem, leveraging the unique strengths of every platform to reach the right players with the right content.
MEDIA PLANNING
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Data is our co-pilot.
We build tailored media plans based on audience insights, game genre benchmarks, and platform-specific performance data. Using both third-party tools and our in-house Zorka Platform, we define optimal budget split, channel mix, influencer tiers, and posting timelines — all aligned with your campaign goals.
EXCLUSIVE INFLUENCERS
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
We exclusively work with top-tier creators across YouTube, TikTok, and Instagram. Each one brings a distinct voice, creative style, and loyal audience — helping brands connect authentically with players around the world.
…
COMMUNITY ACTIVATIONS
Influencer-led events
in-game meetups, livestream tournaments, or offline fan gatherings with creator involvement.
UGC challenges
UGC-driven activations that motivate fans to create and share around the game.
01
02
03
04
Integrated extensions
mini-games, Easter eggs, polls, and engagement mechanics embedded in creator or your game content.
Organic social seeding
strategic placements in niche communities, forums, and fan accounts for authentic reach.
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
TESTIMONIALS
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
CASE STUDIES
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
MARVEL STRIKE FORCE
Performance-oriented campaign
PLATFORM
YouTube
FORMAT
Integrations
GEO
NA
70
influencers
10M
views
Promotional campaign for an RPG in NA
In our monthly campaigns for Marvel, we have collaborated with creators from Gaming, Entertainment, Movies, DIY, and Music categories to promote the game. The goal was to achieve performance-oriented and cost-effective placements. With the assistance of a creative team, we have developed various creative approaches for influencers to use, but also gave them freedom to make native integrations. It was also crucial to maintain content brand safety, given our collaboration with a franchise. That’s why all influencers had to meet specific requirements, and content had to be prepared 5-7 days in advance for approval.
Campaign Goal
Results
SCOPELY
Steve Terryberry
Sean’s Crafts
YouTube Live
TikTok
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
MONOPOLY GO
Performance-oriented campaign
PLATFORM
YouTube
FORMAT
Integrations
GEO
Tier 1
6M
views
$25
av CPM
Launch of IM campaign in the Tier-1 region
We are launching a performance campaign to promote Monopoly GO. Our target audience includes audience 18 + with a mix of both male and female viewers.
However, most of the channels had a female-oriented audience within Entertainment, Movies, Gaming, and Reactions categories. Prior to the campaign launch, we proposed various creative concepts for influencers and discussed how they could implement these ideas. An important benchmark for us was to keep the CPM as low as possible while aiming for a high ER.
Campaign Goal
Results
SCOPELY
Alex Mayers
Nemraps
TikTok
X
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
OVERMORTAL
Brand awareness, promote Chinese Culture among English-speaking audience
PLATFORM
YouTube
FORMAT
Integrations
200K
views
$25
av CPM
Promotion of a Text-based Idle RPG with emphasis on Chinese Myths
To promote a game with a big emphasis on Chinese Myths, we've searched for KOL in Culture/ Chinese Myths/ Music (with traditional instruments) and Gaming channels who covered games with Chinese themes in the past. Thanks to rapid communication and our expertise on Tier1 region, we helped the client to create an engaging KOL brief that resulted in all creatives being ready way in advance before the campaign started.
Campaign Goal
Results
G-BITS
Nini Music
TikTok
Dedicated Videos
13%
ER
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
FISHING MASTER
Drive new installs and raise the awareness of the game in selected region
PLATFORM
TikTok
FORMAT
Video Post
GEO
US
Positive
ROI
Promotional campaign for a new game Fishing Master in the USA
We launched a TikTok push campaign for the new game "Fishing Master" using anchor links. The posts were made in the first few days after the game’s release in the stores. The goal
of the campaign was to increase the game's awareness in the region and boost downloads to attract players. We selected creative and charismatic TikTok influencers who created humorous videos about the game for this campaign.
Campaign Goal
Results
TUYOO GAMES
Seif
zayy
Anchor Link
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
AMBASSADORS OF LUCK
To make people believe in luck again! How to win a trip to the Bahamas and a $1 million just by playing a mobile game
PLATFORM
YouTube
FORMAT
Integrations
GEO
US
29
influencers
6
ambassadors
Attract players from Germany, Poland and Greece
Ambassadors of Luck are a group of influencers who inspire their audience to believe in themselves by explaining the game mechanics and increasing their audience's chances of winning. For each ambassador and users who won a trip to the Bahamas, we prepared a custom travel pack featuring branded merch. To empower the brand awareness effect we’ve also been running: YouTube Content, Instagram social posts, Targeted niche channels and progress bar for tracking real-time results.
Campaign Goal
Results
PLAYSTUDIOS
70
releases
5M
impressions
9K
new users
Ambassadors
Offline
Live Streams
Dedicated Videos
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
AION CLASSIC
Bring back Old players �& Attract New Players
PLATFORM
YouTube
FORMAT
Integrations
GEO
Europe
$20
av CPM
KPI
reached
Attract players from Germany, Poland and Greece
European publisher of Aion Classic - Gameforge - wanted to find out if there were any suitable Influencers in European countries where they were not yet operating - Poland, Greece, Romania, etc. Our task was to find suitable bloggers in the multigaming category (who cover MMORPGs, ideally) to talk about Aion Classic mode as part of the integration, which would remind old players of the game and also open it up to new ones.
Campaign Goal
Results
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
HAWKED
Performance, brand awareness at the game launch
PLATFORM
YouTube
FORMAT
Integrations
GEO
US
8%
ER
$29
av CPM (incl IP rights)
Launching F2P Shooter in the US
For the release of Hawked, we have collaborated mostly with gaming influencers. We have also released content on a couple of non-gaming channels, where influencers presented the game in a creative way with the further purpose of using those creatives in UA. All influencers released integrations where they introduced the game and showed their own gameplay. This approach helped maintain a low CPM and make the campaign more focused on performance.
Campaign Goal
Results
MY.GAMES
Top
Game on Top of Free FPS games on XBOX/ STEAM
Extra Mentions
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
WOW AND WOT: WORLDWIDE PROMO
Performance-driven campaign
PLATFORM
YouTube
FORMAT
Integrations
GEO
US
>150
releases
Influencers shared tips about the game
To guarantee the campaign's success, we targeted channels with a substantial adult male audience and high engagement rates. We utilized dedicated videos on gaming channels and integrations on non-gaming channels. Additionally, experienced influencers, known for their fan interactions through livestreams, hosted exclusive streams. During these streams, they provided commentary on gameplay and offered valuable tips for improving gaming skills. Moreover, new players were enticed with a bonus package.
Campaign Goal
Results
WARGAMING
Dedicated Videos
Live Streams
Europe
MENA
ASIA
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Highlight return to Steam, attract new players
PLATFORM
YouTube
FORMAT
Integrations
GEO
US
NDA
Promotion of an MMO with Subscription-based fee
It is no easy task to attract new players to a hardcore sandbox RPG in medieval setting, especially with a subscription-based model of payment. To highlight a long-awaited return to Steam we've established game's direct competitors and collaborated with niche channels who make content on these games to cater to LiF Target Audience.
Campaign Goal
Results
Extra Mentions
LIFE IS FEUDAL:
MMO
LONG TALE GAMES
Twitch
Streams
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
We created an extension for Raid: Shadow Legends. All stages, from design to realization, were covered by us. The extension also includes a leaderboard, and we have organized a legal giveaway in the US. This extension can be customized for other events.
Influencers use this tool to boost the engagement and performance.
TWITCH EXTENSION
PLARIUM
Extension
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Performance, brand awareness at the game launch
190
YouTube Releases*
50
Twitch Streamers*
Cross-platform Game Launch on YouTube and Twitch (Paid and Organic)
To target the right audience, we launched three main groups of audiences: TCG fans, Western RPG fans + DnD fans, along with Game Entertainment channels. This launch strategy included a 20% allocation of resources before the game's launch on the 19th, a significant Twitch boost on the release date, and a performance campaign after the game's release.
Campaign Goal
Results
DRAGONHEIR: SILENT GODS
BYTEDANCE
PLATFORM
YouTube
FORMAT
Integrations
GEO
US
Extra Post
Twitch
Streams
Germany
France
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Performance, brand awareness campaign
PLATFORM
YouTube
FORMAT
Integrations
GEO
9%
ER
7M
views
Pre-registration and launch campaign in Germany and France
We collaborated with three main groups of influencers, which focused on our main audience interest groups: Anime/Animation, Anime similar games, and Entertainment. In terms of creativity, we prepared different creative approaches for influencers but also gave them full freedom to have fun and make the advertisement native for their audience.
Campaign Goal
Results
Positive
Audience feedback
Dedicated Videos
BLACK CLOVER: RISE OF THE WIZARD KING
GARENA
Germany
France
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
149%
clicks boost
x1.5
lower CPC
Search Lift Survey showed +5% growth of search activity for users who’d seen the ads compared to those who didn’t.
Results
PUBG: BATTLEGROUNDS
KRAFTON
407%
conversion boost
x1.7
higher CR
x4
lower CPA
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness, creative campaign with influencers
2M
views
A Creative Campaign with Custom videos by Influencers
For this campaign we only selected influencers who were able to create custom, high-quality videos that covered both the Lord of the Rings franchise and The Lord of the Rings game. Among all the creatives were drawings of LOTR characters, sculptures, and one blogger even recreated sounds from the movie using basic items. Each creator brought his own unique element to the campaign.
Campaign Goal
Results
LORD OF THE RINGS
NETEASE
PLATFORM
YouTube
FORMAT
Dedicated Videos
Sean's Crafts
TheBoxOfficeArtist
GEO
US
Germany
France
Positive
Audience feedback
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Increase brand awareness and showcase upcoming collaborations with various brands using a creative approach
PLATFORM
YouTube
FORMAT
Integrations
GEO
31M
views
9%
ER
Influencers created videos playing the game and showing and reaction to new updates/modes skins and so on
Campaign Goal
Results
Positive
Audience feedback
Dedicated Videos
PUBG MOBILE
TENCENT
Tier 1
Europe
Crypt
MMG
TikTok
X
Meta
Live Streams
Shorts
Social Posts
Asia
MENA
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Launch the game worldwide, testing diverse creative approaches
TOP
RPG game worldwide
Promoting the game since 2019
Since the launch of the first campaign, we have been promoting Raid: Shadow Legends on a monthly basis. In addition to regular IM activities, the promotion strategy involves highlighting different events, collaborations, and finding new ways to increase results on various platforms. Our team's work ranges from making creative briefs for bloggers to managing end-to-end special projects.
Campaign Goal
Results
RAID: SHADOW LEGENDS
PLARIUM
PLATFORM
YouTube
FORMAT
Integrations
GEO
Dedicated Videos
Tier 1
Europe
Twitch
X
Meta
Live Streams
Offline
Social Posts
Asia
MENA
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Performance-Oriented Campaign with Influencers
4M
views
To promote the game, we targeted creators with an adult male audience aged 25+. For each category, we selected a unique brief to showcase the game authentically to fans. The best creatives were utilized in a user acquisition campaign to attract more new players.
Campaign Goal
Results
PLATFORM
YouTube
FORMAT
Dedicated Videos
Seatin Man of Legends
ValleyFlyin
GEO
US
Germany
Positive
Audience feedback
STAR TREK™ FLEET COMMAND
SCOPELY
Integrations
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Performance-Oriented Campaign with Influencers
$25
eCPM
Performance on YouTube
We launched Arena Breakout in the US market. The campaign included both the pre-registration and global launch stages. During the pre-registration stage, 30% of the channels were released, with
the majority being launched during the game release. Our primary focus was on two main groups: shooter gaming channels and non-gaming channels dedicated to guns and weapons. In addition to the main promotion on YouTube, influencers also posted additional content on their active social media platforms.
Campaign Goal
Results
ARENA BREAKOUT: SHOOTER RELEASE
LEVEL INFINITE
Administrative Results
Feitz - PUBG MOBILE
PLATFORM
YouTube
FORMAT
Integrations
GEO
US
Social Posts
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Develop various creative approaches and materials
to increase engagement
High
stream ER
For Twitch campaigns, we develop animated and interactive tools such as widgets
and extensions. These tools help maintain interactivity during the stream, enhance engagement, and even increase results.
Campaign Goal
Results
CUSTOM TWITCH CAMPAIGNS
PLATFORM
Twitch
FORMAT
Dedicated Livestream
GEO
Tier 1
Chatbot
Overlay
MENA
EU
Asia
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness, eSports team management
High
stream ER
We partnered with European eSports teams to bring eSports fans into the game. Athletes conducted streams and made publications on social media, talking about the game and its advantages.
From our side:
→ concluding contracts and signing documents with teams;
→ control of all results and reporting forms;
→ communication with teams/day-to-day management.
Campaign Goal
Results
ESPORTS CAMPAIGNS
PLATFORM
YouTube
FORMAT
Dedicated Livestream
GEO
EU
Highlights
Social Posts
Twitch
Meta
X
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Performance-Oriented Campaigns with Influencers
150+
releases
To guarantee the campaign's success, we targeted channels with a substantial adult male audience and high engagement rates. We utilized dedicated videos on gaming channels and integrations on non-gaming channels. Additionally, experienced influencers, known for their fan interactions through livestreams, hosted exclusive streams. During these streams, they provided commentary on gameplay and offered valuable tips for improving gaming skills. Moreover, new players were enticed with a bonus package.
Campaign Goal
Results
PLATFORM
YouTube
FORMAT
Dedicated Videos
GEO
WOW AND WOT: WORLDWIDE PROMO
WARGAMING
Integrations
Live Streams
Tier 1
MENA
EU
Asia
CASE STUDIES
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand Experience
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Performance-oriented campaign to drive new players
0.88%
CVR Day 10
As part of an IM campaign for Fishing Clash, we partnered with a macro influencer. The product team designed custom in-game items and a special event for the influencer's followers. The promo video showcased an item that the audience had requested to see for a long time. To maximize relevance,
the product team included the same item in the game. We used promo codes to attract new users
to the game, they received special bonus package from an influencers.
Campaign Goal
Results
PLATFORM
YouTube
FORMAT
Dedicated Videos
GEO
FISHING CLASH
TEN SQUARE GAMES
In-Game Event
US
Brave Wildness
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
New game launch, creative approach for a viral campaign
NDA
For the new game launch of Dungeon Hunter 6, we collaborated with 15 influencers who invited their fans to participate in Geocaching with them.Influencers hid the boxes containing nostalgic prizes along with game merchandise and in-game gifts for the winners. In their creative integrations, influencers provided clues to the locations where they hid the boxes and motivated fans to embark on a search and share their results on Instagram.
Campaign Goal
Results
PLATFORM
YouTube
FORMAT
Integrations
GEO
TREASURE HUNT
GOAT GAMES
Social Posts
Germany
Freshdachs Duo
Treasure Hunt Box
Geocaching with Influencers
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness, creative campaign with influencers
5M
views
We developed a creative concept and arranged the delivery of merch boxes by a third-party contractor. Influencers create 3-5 min integrations, the 1st part is unboxing and the 2nd is a covered overview and game’s updates. The boxes contained:
Campaign Goal
Results
PLATFORM
YouTube
FORMAT
Integrations
GEO
BRANDED GIFT
BOXES
PLARIUM
Tier 1
WrestleTalk
Trash Taste
Geocaching with Influencers
50
releases
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Raise awareness about the game among our target audience, cosplayers and pop culture lovers
PLATFORM
YouTube
FORMAT
Integrations
GEO
25M
views
6.25%
ER
Campaign Goal
Results
Positive
ROAS and audience feedback
Social Posts
KAMUI COSPLAY SPECIALS
PLARIUM
Tier 1
TikTok
X
Meta
We came up with the idea of cosplaying one of the key hero Barbarian Valkyrie with popular DIYer/Cosplayer Kamui Cosplay. The process included building a real-life version of the Barbarian Legendary champion Valkyrie costume in two months and documenting the behind-the-scenes process on Kamui Cosplay's social media channels, including Facebook, Instagram, YouTube, Twitter, and TikTok.
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Raise awareness about the game among our target audience, cosplayers and pop culture lovers
PLATFORM
YouTube
FORMAT
Integrations
GEO
25M
views
6.25%
ER
Campaign Goal
Results
Positive
ROAS and audience feedback
Social Posts
KAMUI COSPLAY SPECIALS
PLARIUM
Tier 1
TikTok
X
Meta
We came up with the idea of cosplaying one of the key hero Barbarian Valkyrie with popular DIYer/Cosplayer Kamui Cosplay. The process included building a real-life version of the Barbarian Legendary champion Valkyrie costume in two months and documenting the behind-the-scenes process on Kamui Cosplay's social media channels, including Facebook, Instagram, YouTube, Twitter, and TikTok.
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness, creative campaign with influencers
PLATFORM
YouTube
FORMAT
GEO
5M
views
6.2%
ER
Influencers visiting gaming studio
Campaign Goal
Results
3%
CTR
Dedicated Videos
OFFLINE EVENT
PLARIUM
Europe
Node
MMG
Eight bloggers from the US were invited to visit the Plarium studio in Kharkiv for a three-day exploration of the facility and to produce a video about their experience.
The resulting videos showcased the game and the studio, providing the bloggers' unique insights and impressions to their audiences. This influencer marketing campaign led to a series of high-quality videos that significantly boosted brand awareness.
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness, performance-oriented campaign, remarketing
PLATFORM
YouTube
FORMAT
GEO
11%
ER
Dragon Egg Hunt on Easter
Campaign Goal
Results
Dedicated Videos
EGG HUNT
PLARIUM
Tier 1
We created an AR quest where participants had to open a portal in convenient location simply
by entering their in-game ID. By moving around the room or park, users could approach a chest, interact with the dragon, and discover prizes. The project was implemented through a mobile website, which significantly simplified the interaction since the participants didn’t need to install additional app
to participate.
It was an end-to-end Special Project where we covered all steps from conceptualizing the idea
to creating an AR quest, launching influencers, and providing comprehensive legal supervision.
Positive
audience feedback
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness campaign
20%
lower CPA
Campaign Goal
Results
S1MPLE SPECIALS
PLARIUM
We organized a creative campaign for the collaboration between the eSport team NAVI and Raid, which helped create a new hero!
The process involved the following steps:
Positive
audience feedback
PLATFORM
YouTube
FORMAT
Dedicated Videos
GEO
Live Streams
Tier 1
EU
Integrations
Twitch
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Introducing a new game character
High
CR
Campaign Goal
Results
CERBERUSARMS
SPECIALS
PLARIUM
Positive
audience feedback
PLATFORM
YouTube
FORMAT
Dedicated Videos
GEO
Tier 1
EU
UA Videos
Creating an in-game character based on the popular YouTuber Cerberusarms.
Cerberusarms
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness
NDA
Campaign Goal
Results
HALLOWEEN
SPECIALS
PLATFORM
YouTube
FORMAT
Offline Event
Integrations
Creative approach for Halloween campaign
For an RPG mobile game, we launched a creative project dedicated to Halloween. The project included a custom in-game event, a promo video produced from start to finish, legal giveaway organization, and comprehensive legal supervision. It was an end-to-end project where we covered everything from idea creation to prize distribution for the winners and post-buy reporting. The project itself was launched within a very short period of time – just one month. The audience provided many positive comments on the non-standard campaign approach.
Social Posts
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Create a high-performing TV commercial
x4
CR
Campaign Goal
Results
TAKE A BREAK AND DOMINATE!
NEXTERS
PLATFORM
YouTube
FORMAT
70 sec. TV commercial
GEO
US
Germany
Creating a humorous real-life commercial for Hero Wars
Departing from the usual in-game graphics, the 70-second commercial featured live actors and real-life sets, bridging the gap between the game world and reality. The empowering message of taking a break from the routine to "dominate life" resonated with the audience, resulting in positive outcomes. The commercial success was further amplified through its repurposing in influencer and performance campaigns, setting a trend in the mobile game advertising landscape.
Poland
Full Video →
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
Brand awareness, UGC, viral
10M
views
Campaign Goal
Results
ADRENALIN
GAMECHANGER
ADRENALIN RUSH
PLATFORM
YouTube
FORMAT
Integrations
We organized an event where Gaming YouTube Influencers were invited to the exhibition called #adrenalinegamechangers. Afterward, the Influencers published reviews about the exhibition. The purpose of the Adrenaline GameChangers movement is to emphasize the significance of gaming. Building upon the theme introduced with the unveiling of the monument to the Man Playing, Adrenaline GameChangers and the Darwin Museum are initiating a series of lectures discussing the influence of gaming on our development, culture, and consequently, evolution.
Positive
audience feedback
Stories
2025
Zorka.Gaming
by Zorka.Agency
Smart. Efficient. Worldwide
STAR WAR HUNTERS
ZYNGA
This Mandalorian stalwart is here to call out the wicked and serve up fiery justice. Aran Tal sees all Bounty Hunters as dishonorable.
ARAN TAL
Cosplayer
Imara Vex is a ruthless and efficient bounty hunter who uses the Arena as a calling card to pick up bounties in her spare time.
IMARA VEX
RIEVE
Dark side assassin who knows it’s good to be bad! She is adorned in gear that inspires the fear and malice of a Sith Lord.
1,100,000
72,900
Cosplayer
5,921
15,200
Cosplayer
217,700
Smart. Efficient. Worldwide
WEB
CONTACTS
2025
Zorka.Gaming
by Zorka.Agency