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Get new automotive customers

by advertising on the largest petrol and fuel �price comparison site in the Czech Republic

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We are mBenzin.cz, visit our site

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We are mBenzin.cz, visit our site

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We’re the biggest petrol/fuel price comparison site in the Czech Republic. We’ve helped Czech drivers find best prices of petrol, fuel, CNG, LPG since 2012.�

We gather prices from petrol station owners and thousands of drivers. Because of them, our visitors know up-to-date and cheapest prices of fuels.

This data helps our users to find best prices multiple times per year. We suppose that we have helped our visitors to save over 7 500 000 EUR.

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* Data for 2020 are from 1. 1. 2020 to 15. 6. 2020

Thanks to our diligent work and community building, mBenzin.cz keeps growth of both unique users and their visits annually by 50 %. We’ll exceed 3 000 000 visits in 2020.

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We guarantee reach of 105 000 unique users (RU) and 780 000 ad impressions monthly to our advertisers (when they use the monthly package for desktop and mobile).

105 000

Ø number of unique �users monthly

780 000

Ø number of ad impressions monthly

4 322

Ø number of ad �clicks monthly

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

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Profile of �our users

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Garance týdenních zobrazení reklam je založena na datech za posledních 18 měsíců.

They are often �men (61 %)

They are often �aged 25-44 (58 %)

They often live in �Prague or Brno (50 %)

Are interested in automotive, �travelling, tech and services

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Advertising �formats

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Hero banner

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

Our biggest and most clicked ad format. Because of its position, people pay greatest attention to it. Best for awareness and clicks.

35 000�Ad impressions weekly

0,85 %�Click through rate

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Branding banner

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

Special branding around our website. It’s shown on every desktop page. Due to its size, it’s great for both awareness and clicks.

35 000�Ad impressions weekly

0,85 %�Click through rate

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This trio has many advantages. It’s shown on each page, it could be up to 200px high, and due to frequency, it’s delivery a message.

65 000�Ad impressions weekly

0,27 %�Click through rate

3x Leaderboard

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

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Skyscraper banner

This tall floating banner is shown on each page of our website. Due to its dimensions, it’s right for brand awareness purposes.

35 000�Ad impressions weekly

0,45 %�Click through rate

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

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Mobile banner

This banner is shown when users opens detail of petrol station or technical service station on mobile device. It has great CTR.

60 000�Ad impressions weekly

0,75 %�Click through rate

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PR article

Would you like to support your campaign also with text promotion or link? We offer you a PR article in our mBenzin.cz magazine.

200-750�Readers weekly

02:59�Average reading time

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

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Ad prices �and packs

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Pick best ads �from our list

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Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

Ad formats

CPT

Impressions per week

Price per week

Branding

700 Kč

35 000

24 500 Kč

Hero

450 Kč

35 000

15 750 Kč

3x Leaderboard

350 Kč

65 000

22 750 Kč

Skyscraper

250 Kč

35 000

8 750 Kč

Mobile

350 Kč

60 000

21 000 Kč

PR article

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10 000 Kč

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Or get some �of our packs

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One week starter pack

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

Try advertising on the biggest petrol and fuel price comparison service in the Czech Republic. We have prepared a basic but effective pack with two of our most performing desktop and mobile ads.�

What is in pack�Hero banner, Mobile banner

95 000 26 250 36 750 Kč�Ad impressions weekly Unique people reached Price of this pack

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One week pack with free PR article

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

Get the maximum from advertising on mBenzin.cz. Get all our effective ad formats for desktop �and mobile for one week. We will give you PR article worth 10 000 Kč in addition for free.�

What is in pack�Branding banner, 3x Leaderboard banner, Skyscraper banner, Mobile banner, PR article

195 000 26 250 77 000 Kč�Ad impressions weekly Unique people reached Price of this pack

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One month pack with discount and free PR

Ad impression guarantee is based on last 18 month data (1. 1. 2019 - 15. 6. 2020)

Get the maximum from advertising on mBenzin.cz. Get all our effective ad formats for desktop �and mobile for one week. We will give you 10 % discount plus PR article in addition for free.

What is in pack�Branding banner, 3x Leaderboard banner, Skyscraper banner, Mobile banner, PR article

780 000 105 000 245 700 Kč�Ad impressions monthly Unique people reached Price of this pack

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Advertising �conditions

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To process your campaign as efficiently as possible, please keep the following six conditions of cooperation.

��

Before the campaign is confirmed and booked, we will need signed order. We can provide you our template. Just send us an e-mail.

Based on order, we will send you a proforma invoice for 50 % of the campaign value. We will start the campaign after the payment is received.

Ad files (banners, articles) have to be delivered at least 48 hours before the start of the campaign in order to guarantee its launch in time.

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50 %

48 h

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To process your campaign as efficiently as possible, please keep the following six conditions of cooperation.

��

Format and dimension of banners and articles should follow technical specifications. You can find these specifications on the next page.

File size of each banner should not exceed ±150 kB. It is important to keep the website fast for the users. Way bigger banners will not be accepted.

Do not forget to send campaign landing page (URL). When people click your ad, they will be redirected here. If you wish, you can use utm parameters.

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150

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Technical specs

Format

Dimensions

File size

Branding

JPG, PNG or GIF

1x 1110x280, 2x 160x600

Each 150 kB

Hero

JPG, PNG or GIF

1110x280

150 kB

Leaderboard

JPG, PNG or GIF

728x90

150 kB

Skyscraper

JPG, PNG or GIF

300x600

150 kB

Mobile

JPG, PNG or GIF

300x600

150 kB

PR article

Docx or Google Doc

A4 length, 2 pictures

Each pic. 500 kB

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Contact �our team

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For quotation, consulting or campaign order, please send us an e-mail with your plan to reklama@mbenzin.cz.�

�Please find our billing �information below. �profi people s.r.o.�IČO: 07350996�Nad záložnou 670/7�182 00 Praha�We are VAT payers

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If you have just become a fan of our project, feel free to follow us on social networks.