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Social Media Emergency Risk Communication

for better Personal Preparedness

the #30days30waysUK approach & vision

Emergencies happen, disasters don't have to!

Disaster Risk Reduction must include pro-active preparedness. Communication and engagement are key.

The successful 30days30waysUK model is FREE and fully open source.

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Uptake growth 2015-2017 was an impressive 450% and a staggering 1028% in 2018.

In 2019 the campaign realized a reach of 12.5million on twitter alone. Plans are underway to expand this further.

Annual Report 2018 | Annual Report 2019

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What is #30days30waysUK?

  • structured emergency risk communication (ERC) method on social media
  • multi-stakeholder, volunteer driven
  • locally relevant all hazard approach (adaptable, transferrable)
  • emphasis on actions for personal preparedness (individual+community capacity building)
  • positive psychology approach to build trust, inform, inspire, empower
  • ‘gameified’ to increase engagement:
    • overall bingo approach
    • daily themed activity (game, challenge)
    • ‘September is Preparedness Month’

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Why 30days30waysUK? Why Social Media

#30days30waysUK may serve as an evidence-based model approach, part of online/offline ERC strategies

“...integrating risk communication into existing national and local emergency preparedness and response structures, including building capacity for risk communication as required of all WHO Member States by the International Health Regulations (2005)” - WHO 2018

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Social media: an effective delivery and interaction vehicle

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  • costs-effective: open source, volunteer driven or tapping existing human resources, replicable, adaptable
  • multi-platform: e.g twitter, facebook, instagram, whatsapp, youtube etc. able to send concise text and/or images for easy sharing, disseminating advice/resources to family, friends and neighbors on the ground
  • reach: 72.4% worldwide of the online population will be accessing social networks in 2019 (statista)
  • monitoring and evaluation: via open source analytics, including TAGS

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How does #30days30waysUK work? about us | partners

Professional volunteer network

30days30waysUK.org.uk

Core partners

Local Resilience Forums

September is Preparedness Month Themes & Resources

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Collaboration platform

National + Local Partners

GOV, NGO,

civic society ...

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Where next? Network! Africa - Americas - SE Asia - Europe - Eastern Mediterranean - Western Pacific

Beyond

#30days30waysUK

#30days30ways

Local campaign, local stakeholders, local contexts

using #30days30ways+ISO alpha 2 country codes

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Select Bibliography

30days30waysUK.org.uk, 2018, Annual report

Hornmoen, H. and Backholm, K. eds., 2018. Social Media Use in Crisis and Risk Communication: Emergencies, Concerns and Awareness. Emerald Publishing Limited.

Statista, Social network penetration worldwide from 2014 to 2021

We are Social. 2018. Global Digital Report

WhatNow Message Portal, IFRC, http://whatnow.preparecenter.org/data/whatnow

WHO, 2018, Communicating Risk in Public Health Emergencies: a WHO Guideline for Emergency Risk Communication (ERC) policy and practise

Wood, N. and Kenny, C., 2017, Communicating Risk. POST Parliamentary Office of Science and Technology, Research briefings

Wood, M.M., Mileti, D.S., Kano, M., Kelley, M.M., Regan, R. and Bourque, L.B., 2012. Communicating actionable risk for terrorism and other hazards⋆. Risk Analysis: An International Journal, 32(4), pp.601-615

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This document is open source and licensed under the creative commons license CC BY-NC-SA 4.0 which means you're free to share and adapt, for non-commercial purposes, as long as you give appropriate credit and indicate if changes were made. There is no need to contact us for permission. However, if you run successful campaigns based on our method and materials we'd love to hear, so please share and get in touch via social media @30days30waysUK.

Suggested reference for this document: Al-Mufti, Monika. 2019. Social Media Emergency Risk Communication: the #30days30waysUK approach & vision. Presentation slides for UNISDR, available online at google docs.