1 of 5

Nine-Field Matrix

Market Attractiveness / Competitive Strength

www.strategypunk.com

Market Attractiveness

Protect

Position

Invest to

Build

Build

Selectively

Build

Selectively

Selectively / Manage for Earnings

Limited Expansion

or Harvest

Build

Selectively

Manage for

Earnings

Divest

Low

Medium

High

Low

Medium

High

Competitive Strength

Invest or Grow

Earn Selectively

Harvest

Divest

2 of 5

Nine-Field Matrix

Market Attractiveness / Competitive Strength

www.strategypunk.com

Market Attractiveness

Protect

Position

Invest to

Build

Build

Selectively

Build

Selectively

Selectively / Manage for Earnings

Limited Expansion

or Harvest

Build

Selectively

Manage for

Earnings

Divest

Low

Medium

High

Low

Medium

High

Competitive Strength

Invest or Grow

Earn Selectively

Harvest

Divest

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Description

3 of 5

Nine-Field Matrix

Market Attractiveness / Competitive Strength

www.strategypunk.com

Market Attractiveness

Leader

Try

Harder

Double or

Quit

Growth

Process with

Care

Phased

Withdrawal

Cash

Generator

Phased

Withdrawal

Divest

Low

Medium

High

Low

Medium

High

Competitive Strength

4 of 5

Nine-Field Matrix

Strength of your different business units or products

www.strategypunk.com

Industry / Market Attractiveness

Strong

Medium

Weak

Low

Medium

High

Competitive Strength of business unit or product

Protect Position

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Invest to Build

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​

Build Selectively

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​

Build Selectively

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​

Selectively / Manage for Earnings

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Limited Expansion or Harvest

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Protect and Refocus

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​

Manage for Earnings

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Divest

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5 of 5

In case of questions, please contact us

Email

info@strategypunk.com

Website

www.strategypunk.com