Turan University Development Strategy for 2021-2024�

JUSTIFICATION OF CHOICE

Jonas Rasmussen’s Methodology

Our focus

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Indicator of human capital’s (HC) «take-over» by economy and society of the country

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Human capital

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Development strategy for 2021-2024 was approved by the decision of Academic Council of Turan University, Protocol No. 5 , 26.11.2020

Turan University Today

• Leader
• General rating TOP-10 best humanitarian-economy universities of the country,
• IQAA
• Leader
• General rating TOP–20 universities of the Republic of Kazakhstan,
• IAAR
• Leader
• National business rating
• «Leader of the Year»

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• Leader
• National rating for innovation and academic excellence – Kazakhstan 2050,
• РРА

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Leader

National rating of the goods and services quality

«Star quality»

«Best Company of the Year».

Leader

National award of the President of the Republic of Kazakhstan for the achievements in quality

Altyn Sapa

Turan University today

• Economics

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• Humanitarian Law

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• Academy of Cinema and Television

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• GSB and STEM

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• Foundation

Key Research and Education Centers

• НИИ туризма

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• Apple
• Digital
• Lab

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• Cisco
• Lab

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• ЦИРР +
• ЦМИ +
• ЦРИ

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• НИИ права

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• ИМЭМО

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Faculty

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10 + science projects

30 + publications in the international scientometric databases

Turan University Today

• EU and IEU

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• Comfort zone formation for the faculty and students (founders, mentors, SSC and etc.)

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Entrepreneurial thinking: EP content and Entrepreneurial modules

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STEM and BE

Business incubator, CIDR, etc.

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Science projects and publications

Stakeholder Engagement and Internationalization

ASU-Turan; preparation

of content for online

learning platform Canvas

Strategic meanings: 2021-2024

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1. IEU as an innovative, educational and scientific center (Hub) – the basis for the formation of the innovative mentality of society
2. University is the catalyst for the introduction of innovation in education: the formation of innovative culture and ethics
3. Academic leadership on the basis of З «I»: innovation, integration and inclusion
4. Academic quality - through individualized collaborative learning and lateral thinking
5. Blended learning: adaptation of educational content; creation of blended courses; digital platforms and portfolio
6. Innovative ecosystem of university to support current and future innovative initiatives of faculty and students
7. Personal development and design of the future graduate
8. Focus on interdisciplinary research, projects «for the city» and qualitative growth of publications
9. Qualitative changes in the internationalization of the university based on best practices
10. A team of the engaged and effective leaders

From Past to Future

Lessons: 2016-2020

SWOT Analysis�

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C

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Mission and Vision 2021-2024

MISSION:

CULTURE, EDUCATION AND SCIENCE FOR THE GOOD OF SOCIETY

VISION:

TURAN UNIVERSITY IS A UNIVERSITY OF INNOVATIVE ENTREPRENEURIAL TYPE

CODE OF SUCCESS

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VALUES:

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COMPETENCE:

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SUSTAINABILITY

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Leadership, Professionalism,

Innovations, Entrepreneurship,

Student of a new formation,

Multiculturalism,

Corporate ethics

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Systemic/ lateral thinking

Entrepreneurial culture

Innovation capacity

Risk appetite

Authority

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Stable market position

Recognizable brand

A team of innovators

Financial prosperity

International recognition

Business reputation

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Strategic aims and directions

Turan University is a pattern of innovative and entrepreneurial education, mentality and culture

The aims of changes:

• To preserve and increase the development of experience, professional continuity in preparing students for changes in the context of breakthrough innovations.

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• Strengthen links between teaching, research and innovation activities, to ensure their continuity and commercialization.

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• Enter the ranking of the leading innovative and entrepreneurial universities in the global educational services market.

Real situation

In the context of pandemic and «post-pandemic education»:

• The university demonstrates the sustainability of its activities, building the educational process on the basis of online learning, taking into account the growth of new digital trends.
• The university keeps students involved in educational activities and, working in a new mode, remains ​a sense of stability for both students and teachers.
• We recognize the new reality of distance education and ready to improve it.

Entrant, Student and Graduate 2024: Characteristics

• Graduate
• * Independently chooses the directions of professional implementation
• * Ready to work worldwide
• * Realizes the consequences of decision-making and his responsibility for it
• Entrant
• Dreaming
• Strives for knowledge
• Ready for changes
• Tolerate

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• Student
• Appreciates the freedom of choosing the path of education and profession
• Feels responsibility for the quality of his activity results

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• Graduate
• * Finds creative solutions
• * Works in the digital world
• * Ready for change type of activity throughout life
• * Entrepreneurial thinking and risk
• Entrant
• Doubting, exploring, double-checking
• Brave, thinks outside the box
• Digitally competent
• Future-oriented on technology or entrepreneurship

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• Student
• Interested in gaining in-depth knowledge
• Learns information quickly
• Thinks globally and analytically
• Ready for risk and changes

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• Graduate
• * Expert in his professional field
• * Makes decisions
• * Learns throughout life
• * Flexibly is integrated into the market
• * Well-developed intuition and EI
• Entrant
• Looks for opportunities
• Focused on result
• Creative and sociable
• Knows how to work in team

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• Student
• Builds his own learning pathway
• Receives additional competencies
• Shares his knowledge
• Mobile and organizes teamwork

Entrant, Student and Graduate 2024: generation features

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Online education

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Bachelor

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Master

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Doctor PhD

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Listener of additional

professional

education programs

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МВА

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Kinder, Teen, Junior MBA

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• “Google Babies“

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• acquire knowledge with interest
• value freedom and personalization
• trouble concentrating, but quickly switching
• technology dependent
• accustomed to information transparency

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Z “Digital Natives"

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Generation х

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• accomplished in profession, experts
• strive to achieve goals, work for result
• value education, tend to self-study
• broad outlook
• developed thinking

Y "Millenials"

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• rich professional experience
• respect the opinion of authorities
• consciously choose EP
• deeply involved in digital technology
• value self-expression

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• oriented on digital world and possess big data
• consider social popularity as a sign of success
• pragmatics in choosing EP
• fragmented perception of the world
• principle of work experience from school age “Pleasure, minimum time and profit"

University Faculty 2024: Characteristics

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• * Motivates, inspires, captivates
• * Regards professional ethics and translates it to the community
• * Respects colleagues and students
• * Focused on cooperation and partnership
• * An authority for learners
• *Proud of his profession and the University is proud of him/her

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• * Possesses in-depth knowledge of the subject
• * Focuses on modern scientific and educational trends, global challenges
• * Leads active, innovation and research activities, integrates it into the educational process
• * Creates unique content in his disciplines based on blended learning
• * Helps the student to build his own educational pathway

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• * Regularly improves qualifications in the world scientific and educational centers
• * Member of the professional and scientific community
• * Able to work in a multilingual and multicultural environment
• * Able to set tasks and create innovations
• * Forms teams and communities
• * Emotional intellect

University Faculty 2024: Role and Functions

• Expert– practitioner:
• practicing professional, able to structure and transfer his professional experience
• Assistant:
• teaching assistant, able to create knowledge in collaboration or in a team, participates in defining competencies
• Artificial intelligence:
• helps to analyze the digital educational mark and forms an individual educational pathway

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• Scientist innovator:
• international researches, development in this field, research and innovative competencies formation

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• Digital platforms:
• blended and online learning, virtual educational and interactive environments

• Mentor
• helps to determine the educational and innovative entrepreneurial pathway of development in order to form a learning entrepreneur
• Navigator
• searching for the necessary information and choosing training modules, helps to navigate in the digital environment
• Knowledge stimulator
• creates new knowledge both independently and together with students and colleagues

Strategic Aims and Directions: Characteristics

2021-2024

• Attracting and developing talent

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• Scientific researches and publications

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• Dialogue with business and production

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• Support for the development of region, city

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• «Sensible» technologies

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• Flexible management

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• Innovative EP

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FOCUS

• Personification

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• Digitalization

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• Trendsetting

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• Entrepreneurial culture

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• Digital ethics

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• Commercialization

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• International alliances

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APPROACHES

• Multi-competence and interdisciplinary

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• «Clever campus»

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• Digital platforms

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• Lifelong Learning

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• Blended learning

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ATTRIBUTES

• Creativity and thinking outside the box

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• Focus on the result, awareness

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• Leadership, team building

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• Solving complex problems

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• Systemic/lateral thinking

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COMPETENCIES

Strategic Priorities

• Unique educational programs and innovative technologies of teaching
• Combination of academic values and entrepreneurial culture
• Academic freedom and responsibility
• Transparency in academic policy and interaction with involved parties

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• Scientific and innovative ecosystem
• Lateral thinking
• Innovative content of intellectual work
• Focus on excellence (frontier university)
• Concentration and talent management
• Synergy of innovative entrepreneurship (TRIPLE HELIX)

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• Vectors of university internationalization
• Multilevel partnership
• EP internationalization and online learning as a virtual mobility tool
• Global knowledge networks
• Campus internationalization and global citizenship
• International competitiveness and benchmarking.

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• Personal development and socially significant activity
• Intellectual leadership
• Universal access to education
• Successful career promotion of graduates
• Social responsibility
• Proactive behavior
• Corporate loyalty

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• Marketing activities and promotion of educational products
• Brand prestige and reputation
• Benchmarking
• Flexible advertising campaign ahead of the curve
• Integrated marketing communications
• Building relationships with stakeholders

Strategic Aims and Directions: Future Markers

• Turan University is a pattern of innovative and entrepreneurial education

• Turan University is a house of national and global talents

• Turan University is a leader of innovative development and commercialization of innovative products

• Turan University is a missionary of innovative mentality and culture

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• Turan University is a platform for NETWORKING

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• Turan University is an integrator of international relations

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Turan University 2024: Education Upgrade

2020

2024

Traditional

EP + EM

Variability of educational tracks of

EP short cycle

major – minor

Niche learning

Teaching model:

lectures+ seminars+ practicum

DL (Canvas) and pilot implementation of blended learning

Blended-learning,

digital platforms,

Individual trajectories,

МООС, flipped classroom

University for successful ones

IQ+EQ+LQ+SQ

Universal access to education IQ

Methodological support and accompaniment of the educational process: teaching textbooks, cases and tasks

Depository

«Innovative teaching methods and learning technologies»

Digital textbooks and publications, E-learning

Teaching entrepreneurship

EM + practicum

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Entrepreneurship Concept (new competences)

Entrepreneurship Training (tasks for the assessment of learning results).

Project Based Learning

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Online learning:

digital competencies, soft and hard skills

Turan University 2024: Research and Innovations

2020

2024

Preview: Turan is innovative entrepreneurial university (IEU)

IEU Turan – powerful educational and innovative center(Hub), catalyst of innovation introduction

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Intra-University and national positioning of IEU; scientists and students, innovative initiatives

Informational and organizational positioning of IEU abroad and an effective PR strategy for promoting innovative personnel and personal brand of scientists

Collaborative research

new challenges and values of Innovative and Entrepreneurial University

Fundamental researches and focus on expansion of applied sciences

An open dialogue platform for interaction between the university, business, government and society on the principles of Triple Helix

Interdisciplinary fundamental researches and innovative clusters

Formation of scientific and innovative ecosystem:

innovative culture and competences

Labs, RSI, centers

Interdisciplinary scientific centers, spaces,

TSIMA teams

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Business incubator + Creation of robotic club

Business incubator + Robotic club: «growing point» of innovations

Turan University 2024: Internationalization

2020

2024

Bachelor’s EP development in English language

Extended register of EP in English for 3 levels of training; international accreditation of EP

Narrow list of

JEP and DDP;

Passive academic mobility of faculty and students

Virtual mobility; automation of mobility management process and development of international programs

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Participation in thematic ratings QS and THE, industry ratings (SDG); participation in leading educational exhibitions

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Foreign students’ attraction

Submission of applications for participation in thematic international ratings

Growth in the number of foreign students and faculty; condition creation: study abroad and early career researchers

Internationalization and cultural diversity

Initiation of single joint projects

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Faculty and students’ knowledge integration into Global Networks: cluster research groups creation; GUESSS; Triple Helix

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Single events to promote the University brand in the international space

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User-friendly interactive content for foreign stakeholders

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Turan University 2024: upbringing and socialization of personality

2020

2024

Creation a new formation student

Development of the student's potential through personal effectiveness and values

Creation of conditions for the realization of student's interests

The possibilities expansion of personal self-realization

Provision a comfortable and safe environment for students: social support and barrier-free access to learning

Professional knowledge and competencies formation

Formation of infrastructure for education and leisure

Algorithm construction for promoting the personal, professional and innovative development of students with the constantly changing market demands

Personal development and design of future graduate

The Turan-Zerde alumni Association functioning

Active alumni community: participation in the implementation of the mission and strategy, promotion of employment and career development, University brand, development of fundraising and Endowment Fund creation

Turan University 2024: Brand and Educational Products Promotion

2020

2024

Career guidance - formation of a loyal TA (target audience)- the idea of prestige in the learning process

The prestige of the University forms the TA and determines the recruitment

Marketing funnel conversion;

consolidation of links with educational institutions

Event coverage of the University's achievements

Fragmentation of marketing research and customer engagement strategies

An effective PR strategy for promoting the University brand and its achievements

University prestige enchanting and contingent growth

Work with selected TA

Cross-cutting policy of building sustainability and loyalty of the TA

Search for alternative approaches to the formation of the database

Effective CRM system

Implementation of the Program, Stages and Directions 2024

• * Education conversion through the Code of Success of Turan University
• * Leadership in blended learning
• * Implementation of AI elements , digital portfolio development
• * Innovative culture formation, attracting and developing talent
• * Innovative infrastructure development and involvement in projects for the city, etc.

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• * Academic excellence in realization of unique EP
• *Development of the interdisciplinary research environment, innovation projects – TSIMA
• * Digital platforms and open educational platforms, e.g. together with partners
• * Start-up studios and zone for creating automated technical systems (robots)
• * Multicultural environment and effective partnership

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• * Turan University is a IE and SC – innovative educational and scientific center
• * New models and roles of the students and faculty
• * Environment for the talent development– intellectual digital services of access to competencies and technologies
• * Ethnocultural variety of the faculty and students
• * «Clever campus» and virtual environments

1 stage

2021-2022

2 stage

2022- 2023

3 stage

2023-2024

Strategy realization by 2024: Benefit for All

• Students
• Study unique EP
• Involvement into generation of educational content
• Acquisition of competencies for employment
• Ultimate educational and career choices backed by digital portfolios and certifications
• Ability for Lifelong learning

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• Faculty, researches
• Experts, world-class researches
• Implementation of career tracks (self-improvement and self-realization)
• Cooperation with business and real sector of economy, regional, national and international communities

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• Partners and employers
• Ensured by the talent, who are ready to work and are competent for the digital world
• Have access to the University for solving modern challenges and common tasks
• Have the ability to update the knowledge and competencies of their employees

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• Society receives expert information about innovations improving the quality of life
• The real sector and business are replenished with new start-up and spin-off companies
• City - as a laboratory and object of research for the University

Society, economy, city