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How to Find Link Building Opportunities Using Ahrefs

�Joshua Hardwick // Ahrefs

slideshare.net/JoshuaHardwick1

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1) Finding Broken Link Building Opportunities using Content Explorer

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Content Explorer is a searchable database of over a billion web pages.

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Currently there are over 60,000,000 broken pages in our database.

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You can filter the results by both their live/broken status, and the number of referring domains pointing to them.

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See where this is going? :-)

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2) Finding Broken Link Building Opportunities using Site Explorer

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Site Explorer is Ahrefs' backlink checker and competitive analysis tool.

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3) Finding "hidden" broken link building opportunities with Site Explorer

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We tend to think of broken links as those that lead to dead (4XX) pages.

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But a broken link, in my book, is one that doesn't lead to the intended destination.

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36 people are linking to a vegan BLT recipe when they tried to link to a grilled cheese recipe.

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Opportunity: Publish a grilled cheese recipe, then ask those linking to the redirected page link to us instead.

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How do you find these opportunities in the first place?

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4) Finding "Skyscraper" link building opportunities using Keywords Explorer

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Most people look for "Skyscraper" opportunities like this:

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That works, but here's another way...

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Keyword Difficulty (KD) is derived from a weighted average of the number of referring domains to the current top-ranking pages.

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5) Finding "Skyscraper" prospects for existing content with Site Explorer

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We can use the same logic as before to find "Skyscraper" prospects for existing content.

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6) Finding outdated "Skyscraper" link building opportunities using Content Explorer

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In that last point, I touched on the idea of outdated content being less deserving of links.

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That's because nobody wants to link to and send their visitors to outdated and useless content.

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If you can find relevant outdated content with links, then not only is it easy to create something better...

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… but you also have the perfect outreach angle.

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7) Finding unlinked mentions using Content Explorer

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Thanks! :)

Get the slides: bit.ly/ahrefsbrighton

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