Welcome!
Distribution and Retailing
Dr. Satyendra Singh
Professor, Marketing & International Business
University of Winnipeg, CANADA
Moving product from producer to consumer – not easy
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depends on product characteristics, coverage, cost…
We need intermediaries — link
Transactional: buying, selling, risk-taking…
Logistics: assorting (from different sources), storing, sorting…
Facilitating: financing, grading (quality control), market Information…
Level of Service: self, limited, full service…
Mark up? Whole Pricing? Retail pricing?
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Store and Non-Store Retailing (channel)
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Independent
Corporate chain
Franchise
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Channel Conflict: Horizontal and Vertical
Channel Cooperation: Forward and Backward
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Retail Mix:
Objective?
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Retail Strategy — Positioning Matrix
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Questions?�s.singh@uwinnipeg.ca