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BASIC CONVERSION FUNNEL

AWARENESS

ACTIVATION

ACQUISITION

RETENTION

REFERRAL

REVENUE

Credit: Chris Lesinski, content strategist

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CONVERSION FUNNEL TEMPLATE - HOW-TO

  • Go to File > Make a Copy… because this funnel is in view-only mode
  • Edit the text in each layer of the funnel -- you can add types of content, audience estimates or percentages
  • I like to color-code presentations to help people follow my slides -- you can do this by starting with a full funnel as your “table of contents” slide then using the colors from each section of the funnel when you explain each layer in more depth; you can also switch the funnel colors to grey if you want to de-emphasize them during your presentations (see next slide)

I hope this is helpful! - Chris

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EMPHASIS EXAMPLE

AWARENESS

ACTIVATION

ACQUISITION

RETENTION

REFERRAL

REVENUE

Credit: Chris Lesinski, content strategist

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DID YOU FIND THIS HELPFUL?

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