W HOTEL

LOYALTY PROGRAM

W Hotel

A luxury boutique company that appeals to a younger adventurous audience looking for excitement.

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W HOTEL +

v.I.P EXPERIENCES

Tiers Details

Spend $1K

Spend $10K

Spend $5K

Gold

Black

Platinium

• 15% off accommodations
• 15% off food & beverages
• 15% off gift shop purchases
• Invitations to special events
• Skip the lines

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• 20% off accommodations
• 20% off food & beverages
• 20% off gift shop
• Priority on all special events
• Special concierge treatment
• Transportation to and from hotel

• 10% off accommodations
• 10% off food & beverages
• 10% off gift shop purchases

Data

W.I.P Goals

1

3

Increase Loyalty Program Awareness

Increase Average Order Value

Grow Loyalty Program Members

2

Objectives

1

3

Increase Loyalty Program Awareness

• 1 Million Likes on Facebook in 2022
• 100K Followers on Instagram in 2022

Increase Average Order value

• Increase Average Order Value from $500 to $1,000

Grow Loyalty Program Members

• Launch & Grow WIP Members to 100k in 2022

2

Wael

Marketing Strategies

1

3

Increase Loyalty Program Awareness

• Social Media Campaign
• Display Ads

Increase Average Order value

• Social Media Ads
• Retargeting Campaign

Grow Loyalty Program Members

• Display Ads
• Paid Search

2

KPI’s

1

3

1 Million Likes on Facebook in 2022

• Track Number of Likes on WIP Page & Posts 2022

100K Followers on Instagram in 2022

• Track Number of Followers on Instagram 2022

Increase Average Order Value from $500 to $1,000

• Monitor Average Order Value on All Sales in 2022 versus 2021

Launch & Grow WIP Members to 100k in 2022

• Track Number of Members in WIP Program 2022

2

Marketing Channels

Retargeting

Display Ads

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Paid Search

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Organic and Paid Social Media

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Landing Page Wireframe

W Hotel

Become a member

WIP Loyalty Strategy

INTEREST

CONSIDERATION

Social Media & Display Ads

Paid Search Ads & Social Media

Retargeting & Display Ads

Paid Search, Paid Social Ads & Retargeting

E-Mail Marketing Campaigns & Newsletters

LOYALTY

AWARENESS

CONVERSION

Google Search Ads

Paid Search Campaign Structure

Bachelor/ Bachelorette parties

Loyalty Campaign

W.I.P Loyalty Program

Single Millennials

Young Professionals

Hotel Reward Programs, Fine dining, luxury stays, Spa hotels near me, Nightlife hotels

Fine dining Ad with CTA “Join now”

Landing Page

Luxury Room Ad with CT "Join Now"

�Spring Break

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Loyalty Campaign

�Girls Trip

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�Gen-z influencers

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�Luxury Hotels, Boutique hotels, Day pool parties, Brunch hotels

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�Party Ad with CTA “Learn more”

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Landing Page

�Beach Ad with CTA “More Info”

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Keywords

hotels with pool near me

spa hotels near me

luxury hotels

luxury vacation

boutique Hotels

special price hotel

promo hotel

hotel near me

hotel coupons codes

hotel deals

hotel booking

online hotel booking

best hotel view

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best Hotel loyalty programs

benefit of hotel loyalty programs

hotel loyalty programs 2022

hotel rewards programs

loyalty rewards hotel

loyalty club hotel

customer rewards

dIscount overnight stay

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Business

Loyalty

Program

Paid Search

Retargeting

Retargeting Plan

It will help increase number of loyalty program sign ups and push through the funnel for conversion with a higher average order value in order to meet the loyalty program tier limits.

People who visit landing page and leave

People who sign up for newsletters but do not purchase

People who create WIP login account but do not purchase

Retargeting Display Ad

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Email Marketing

Retargeting Display Ad

Email Marketing

Google Display Ads

Why Google Display Ads?

Nightlife is very prominent within the young adult culture, we created Nightlife Ads to market W Hotel as more than just another luxurious hotel but also provide quality entertainment.

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Our demographic has various interest such as Adventure, they are looking for experiences. Others are foodies, they enjoy fine dining.

Google Display Ads

Campaign Goal

Targeting

Flight Length

Daily Budget

Retarget audiences that visited the website.

Targeting visitors of all W Hotels locations website visitors in the past 90 days.

Ads to run for 30 days.

$775/per day.

Segment: Luxury Travelers

Action

Click Ad and Create an account

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Attributes

Ages 25 - 50, they care about their image on social media.

Their income ranges from 75k+, they are young professionals both male and female.

They enjoy traveling and partying, they value experience over the amount of money spend.

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Behavior

Google search, click-through display and social media ads.

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Strategy

Introduce W.I.P more than a hotel loyalty program but an experience with no boundaries, because we are located in every major city. We will do that by emphasizing the benefits of becoming a member, offering promotions, and visuals that attract our target audience.

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Nightlife Ad

Adventurous Ad

Fine Dining Ad

Social Ad Campaign

Facebook Ads

Campaign Objective

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Targeting

Placements

Brand Awareness and Conversions.

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Male and female Millennials, and Average Annual income of $70k+, Interested in fashion, art, music, partying, food, and experiences. Audience Targeting

Right Column and posts.

It is the largest social media platform, our target segment has Facebook accounts.

Feed + Right Column

Instagram Ads

Campaign Objective

Targeting

Placements

Brand Awareness and Conversions.

People who already follow our account. They already like us and they deserve to know first about it.

Short 15'for Stories

1 minute long for Reels

Instagram is the best place to share luxury lifestyle. Encouraging the use of tags and mentions, we can promote organically our new reward program.

Story 15'

Bring traffic to W.I.P program landing page.

Reels 60'

Promote the new account @iamwip among @whotel followers.

Automation Workflow

WIP paid search ad

WIP Landing page

Immediately

Google

Searches

"Luxury Hotels"

Luxury Travelers

Segmented Workflow

Next Steps

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We need the boards approval within 10 days and will be ready to launch in 30 days

Today

Approval from board within

10 days

Board Approval

Personalize ads to fit our World Wide Hotels (Language, Demographics, Restaurants, New Hotels, Amenities)

Launch

30 days

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Thank you

Marketing Team

Stephanie Buenrostro

Jessica Garcia

Wael

Elsayed

Bardia Mirdamadi

Leandro

Morais

Personal Contact Information

Email: Jessicagdigitalmarketing@gmail.com

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Linkedin: www.linkedin.com/in/jessica-garcia-2301a3174

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Portfolio: https://www.jessicagarcia.me/

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Phone Number: (925)393-9979

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