Team 21 Auto Repair
SOCIAL MEDIA PROPOSAL
CREATED BY: Adeeb Al Mdi
CREATED FOR: VJ
CREATE DATE: 24.11.23
VALIDITY: 30 days
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
SOLUTIONS
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
HUBSPOT
WEB3 & METAVERSE
PHOTO/ VIDEO
OUR CLIENTS
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
SAMPLES OF OUR WORK: AUTOMOTIVE
AUDI - ONLINE & OFFLINE CREATIVE DESIGN (ONGOING ENGAGEMENT)
AUDI - ONLINE & OFFLINE CREATIVE DESIGN (ONGOING ENGAGEMENT)
Topic Change: Digitally Adapted WorkFlow�
AUDI - ONLINE & OFFLINE CREATIVE DESIGN (ONGOING ENGAGEMENT)
AUDI - ONLINE & OFFLINE CREATIVE DESIGN (ONGOING ENGAGEMENT)
AUDI - ONLINE & OFFLINE CREATIVE DESIGN (ONGOING ENGAGEMENT)
HONGQI - SOCIAL MEDIA CREATIVES (SHORT TERM ENGAGEMENT 2022)
HONGQI - SOCIAL MEDIA CREATIVES (SHORT TERM ENGAGEMENT 2022)
SHELL (REGIONAL SOCIAL MEDIA & CONTENT ACTIVITY)
SHELL (REGIONAL SOCIAL MEDIA & CONTENT ACTIVITY)
SCANIA (PERFORMANCE BASED CAMPAIGNS)
SCANIA (PERFORMANCE BASED CAMPAIGNS)
EKAR (PERFORMANCE BASED CAMPAIGNS)
EKAR (PERFORMANCE BASED CAMPAIGNS)
TOYOTA (PROJECT BASED ACTIVITY - VIDEOGRAPHY)
Created by 3rd Party Production Partner
FORD (PROJECT BASED ACTIVITY - VIDEOGRAPHY)
Created by 3rd Party Production Partner
FERRARI (PROJECT BASED ACTIVITY - VIDEOGRAPHY)
BMW (PROJECT BASED ACTIVITY - VIDEOGRAPHY)
Created by 3rd Party Production Partner
MICHELIN (PROJECT BASED ACTIVITY - VIDEOGRAPHY)
Created by 3rd Party Production Partner
(SEM)GOOGLE ADS CAMPAIGNS
The role of Search Engine Marketing through channels such as Google is important for businesses looking to convert audiences searching for a product or service into paying customers.
Despite coming at a more premium cost than most social media campaigns, running search ads makes your business visible at the very precise moment that prospects are searching for a product or service that your business provides.
Bottom of Funnel Marketing
Unlike most social media advertising, search focused campaigns are designed to target ready-to-purchase prospects at the exact moment that they are (re)searching vendors for a potential product or service.
The ability to target prospects at the bottom of funnel stage, allows your business to engage with prospects at the buying stage of the purchasing process.
OUR APPROACH
Prospect
Social Media Campaigns
Google Campaigns
Display / Banner Campaigns
Customer
The Strategic Implementation of the Funnel with Search Engine Marketing
As the diagram above highlights, the sales and marketing funnel plays an important role when aligned to the mindset of a purchaser or decision maker and the visibility of your brand at the right (and to the right person) can make the difference between a lead being generated or a sale being made versus no action.
It's important to understand though, that the funnel needs to be customised for every business. The example on the right shows an adapted funnel that takes into account website traffic drivers (social and display marketing) that is then used to within retargeting campaigns to drive conversion.
OUR APPROACH
Prospect
Social Media Campaigns
Google Campaigns
Display / Banner Campaigns
Customer
Retargeting
Website Traffic
Traffic Drivers
Make no mistake, Search Engine Marketing is a results business, and for over 18 years, our team has worked on almost every industry with over 1,000 clients perfecting our approach. This doesn't mean that we know just how to create great ads and campaigns, but we also have a deeper understanding of (a) buyer mindset, (b) user experience and user journeys; and (c) how to create high-performing landing pages and nurturing campaigns for maximum effectiveness.
Buyer Mindset
Creating ad campaigns based on a business' understanding of a user journey can be effective but in our experience, creating a campaign strategy that is aligned to a customer mindset often yields stronger results.
We use classical frameworks such as ZMOT (Zero Moment of Truth) and different buyer mindset models to help us understanding the process that your target audience follows when making a purchasing decision. This allows us to create a media plan and conversion strategy that is fully customised for your business.
A RESULTS-FIRST APPROACH TO SEARCH MARKETING
Landing Pages, Creatives & Copywriting
The quality of a Landing Page can make or break the effectiveness of a campaign, so it's important that you work with an organisation that knows the difference between the two.
Our in-house development team can work with any platform (although we do have a preference for HubSpot) to create a landing page and integrate this within the campaign and your company's CRM. This allows us to understand the impact of the landing page, measuring its effectiveness with a view towards continuous improvement.
It's also vital to use a consistent theme (design and messaging) throughout your campaign and our design team work closely with your development team to ensure that the advertising creatives used to generate awareness have a clear and consistent theme in line with your landing pages.
Highly Personalised Nurturing & Follow-ups
It's unlikely that your audience will become a customer after seeing just one ad or one landing page. It's therefore important that a clear follow up or nurturing strategy is in place so that different scenarios are catered for. This approach will maximise conversion possibilities and may also reduce the length of your sales cycle.
At NEXA, we incorporate a combination of automated email nurturing, retargeting campaigns and revisit triggers that create customized actions, driven by the behavior of each individual prospect.
A RESULTS-FIRST APPROACH TO SEARCH MARKETING
With an ever-expanding plethora of search engine marketing options available, it's important to understand the different options available to your business.
The summary below breaks down each option in more details:
GOOGLE ADVERTISING OPTIONS
AD TYPE | HOW IT’S USED |
Search campaigns Text ads on search results | Search campaigns let you reach people while they’re searching on Google for the products and services you offer. It's great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services. |
Display campaigns Image ads on websites | Display Campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web. Display also allows you to follow up with retargeting ads to new and existing customers. |
Video campaigns Video ads on YouTube | Video Campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website. |
Shopping campaigns Product listings on Google | Shopping Campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab. Store owners can also use local inventory ads to promote products available at your physical locations. |
App campaigns Promote your app on many channels | App Campaigns help you find new app users and increase sales within your app. This campaign type uses info from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps. |
Local campaigns Promote locations on many channels | Local Campaigns help you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube. |
It's important to note the the complexity of setup and ongoing management differs with the type of advert used by your business. For example, the setup of Shopping Ads requires deeper website integration in order to showcase and promote live products and inventory within Google's search ecosystem.
SEARCH ENGINE CAMPAIGN TYPES - GOOGLE SEARCH ADS
Type of ads:
Type of ad assets:
COMMERCIAL PROPOSAL
DIGITAL LANDSCAPE FOR TEAM 21
NEXA has found an opportunity for running Google search campaigns to reach potential customers.
As highlighted in the diagram, is a competitive space in the UAE. We can use this opportunity to help Team 21 Auto to reach potential buyers
DIGITAL LANDSCAPE FOR TEAM 21
eam 21's site is currently down.
We recommend building an optimized landing page specifically designed for conversions for use in Google Ads and other platforms.
STARTER PACKAGE
Monthly |
Landing Page Landing page Design & Development Landing page sample https://oval-clinic.com/schedule-appointment/ Social Media Management - Platforms: Facebook & Instagram - Content Calendar Creation: 10 posts & 5 Reels with English Copy Writing - Content boosting for awareness and engagement - Community management - Photography / Videography Shoot (Once every 2 Months) - Content boosting for awareness and engagement - Full reporting on each platform, hashtag mentions, ad campaign performance, overall engagement and recommendations SEM - Platforms: Google Adwords & Google My Business Account - English Ad headlines & Description Monthly Reporting across all services |
SERVICE | PRICE | QTY | SUBTOTAL |
First Month | AED 17,000.00 | 1 | AED 17,000.00 |
2nd Month onwards | AED 12,500.00 | 1 | AED 12,500.00 |
* Plus Ad Budget - Paid directly to 3rd party platforms
THANK YOU