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SCULPT PHYSIQUE FITNESS

Client Social Media Plan

Camila Solis

Gerardo Chavez

Ian Motz

Jimena Villarreal

Natalia Marenco

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AGENDA

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  1. Observations and social media presence
  2. SWOT Analysis
  3. SMART objectives
  4. Target Market
  5. Strategies
  6. Key Recommendations

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Executive Summary

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  • Social Media Presence
  • Competitors
  • Target Market/Goals
  • Found - Intern/Part-Time Employee
  • Help with social media platforms - Tiktok

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Brief Overview

  • Much more than fitness classes
  • Unsettling times demanded improvisation
  • Classes conducted outdoors
  • There is work to be done
  • Social media presence

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TOP OBSERVATIONS/SOCIAL MEDIA PRESENCE

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-131 followers

- avg 3 posts per week

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-271 followers

-3-4 posts per week

- clearly organized, complete, neat design and easily accessible.

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SWOT

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Strengths

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  • Customers are family
  • Multiple types of fitness classes offered

Weaknesses

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  • Income being threatened
  • Marketing strategies

Opportunities

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  • Themed classes
  • TikTok account

Threats

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  • Hesitation due to pandemic
  • Other fitness centers (SoulCycle & Orangetheory)

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Business Goals

Main goal- Increase the amount of clients through social media to create more revenue

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Goals:

  • Create interactive posts (polls, questions).
  • Schedule posts strategically - maintain constant SM activity.
  • Highlight strengths - uniqueness
  • Maintain a friendly and inclusive reputation (family)
  • Increasing Followers - more people know
  • Increasing Engagement - word-of-mouth

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SMART Objectives

(Within the first 6 months)

  • 100% increase in Instagram followers and engagement
  • 25% increase in website’s conversion rate
  • Gain a minimum of 400 followers and 4.5k likes in Tiktok
  • Get to a point were hiring an employee to look over your social media can be done with comfort.

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Target Market

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AGES 20-45

Any Gender

{

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Strategies

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Paid Strategies:

  • Local fitness influencers
  • Paid promotion on Instagram

Earned Strategies:

  • Earning more reviews, shares, followers, and mentions
  • Improving social media presence

Owned Strategies:

  • Developing visually appealing content
  • Creating a TikTok account

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Key Recommendations

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  • Create one-month plans
  • Interaction (polls, questions)
  • Hire Intern/Part-Time
    • Look at metrics for difference
    • 150-600$ per month
    • Open Hootsuite
    • Keep Facebook & Instagram
    • Add Tiktok

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