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What benefits do consumers receive when there is competition in the market?

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Why is Competition important?

  1. Encourages Innovation & Improvement
  2. Keep Quality High
  3. Keeps Prices to Consumers Low
  4. Provides many options

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Name one direct competitor for...

Leyden Javaccino

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Name one indirect competitor for...

Leyden Javaccino

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Name on NON-competitor for...

Leyden Javaccino

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What can a business do to be BETTER than their competitors?

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Non-Price Competitive Position

Known for Customer Service

Free shipping for ALL back & forth transactions

365 day return policy

Locally sourced customer service reps

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Price Competitive Position

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Best Competitive Position?

Julie is opening a hair salon in Franklin Park.

There is an Aveda Salon and a Mario Tricoci within 2 miles of her location. Both are high end salons.

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Best Competitive Position?

Jeff is opening a hot dog stand in Franklin Park.

He believes his direct competitors in the area are Portillo’s and Gene & Jude’s.

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Best Competitive Position?

Jim is opening a pet grooming business.

There is a PetSmart & a Petco within 5 miles of his business that offers grooming services.

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Competitive Analysis

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Competitive Analysis