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Chase Crews, Jacqueline Jewison, Brittani Rast & Michelle Savage. Group 10

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VANS “off the wall”

  • International company known for outfitting skaters and surfers
  • Over 585 stores worldwide
  • 50th anniversary
  • Sustainability

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Vans SWOT Analysis

Strengths

  • Fashion primarily for Snowboarders/Skateboarders
  • Brand reputation
  • Custom footwear options
  • Many options, even for infants
  • Price friendly
  • Focus on sourcing sustainability

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Weaknesses

  • Main focus is men and skateboarding style of clothing
  • Niche market
  • No app

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Opportunities

  • Reaching women
  • To increase the customer’s experience online, and through social media
  • Creation of an app
  • Becoming more omni-integrated through all of their platforms
  • Jumping aboard the athlesiure clothing trend

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Threats

  • Other competitors (Converse, Element, DC, etc)
  • Duplicate and fake product replicas
  • Fast fashion sneakers as opposed to a quality product

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Launching an App

Shop MEN’S

Shop WOMEN’S

Features:

  • Virtual Fitting room
  • Online shopping
  • Customer reviews
  • Promotions and app-exclusive coupons
  • Personalized recommendations

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Virtual Dressing Room

Our picks for you:

Search more here

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$ Budget $

Estimated Budget $150,000 Annually

  • App:$85,000

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  • Virtual Fitting Room:$5,000/ unit
  • $50,000 for 10 units in highest volume stores

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  • Allows for $15,000 Advertising and promotional discounts on Social media with #OffTheWall

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Metrics

Virtual dressing room

  • # of favorites
  • # of virtual Try ons
  • Conversion rate

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App

  • # of downloads
  • # of reviews and quality of reviews and ratings
  • # of active users
  • Conversion rate

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