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Radimetrics to Taiwan

Rylee Kopchak, Reilly McSteen, Rachel Roos, Lillia Smyers, Elizabeth Studebaker

Cardinal Wuerl North Catholic High School 2016

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Mission Statement

使命

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  • Protect the health and well-being of the citizens of Taiwan by implementing the technology of Radimetrics and raising awareness of the causes and effects of cancer.
  • Establish and nurture a healthy relationship with the Taiwanese people, while upholding and expanding the name of BAYER in the community.

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Why Taiwan?

為什麼台灣

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  • Booming, developed country
  • All citizens have access to free, government-provided healthcare
  • Cancer rates have increased dramatically and are only predicted to rise
  • Need for an efficient, dependable product to aid in the identification and treatment of cancer

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Product Analysis

產品分析

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  • Software-based product
  • Includes dynamic monitoring of radiation dosages
  • Solution across contrast media and radiation dose for patient-centered care, compliance, and efficiency
  • Sets dose reference levels, benchmarks performance, manages protocols, and identifies outliers
  • Tracks the cumulative dose of radiation
  • Not classified as a medical device

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Software Licensing

新包装

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Financial Outlook

金融展望

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  • Taiwan’s GDP/ Capita is 18,077 U.S. dollars
  • GDP Growth: 6.5%
  • Pharmaceutical Market: 3 billion U.S dollars
  • 1 TWD= $.03103 USD
  • The rate of inflation is 0.2%
  • Pricing is based on volume of scans and number of licenses

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Target Market

目标市场

  • Targeted hospitals to sell Radimetrics in Taipei
    • KOO Foundation Sun Yatsen Cancer Center
    • National Taiwan University Children’s Hospital
    • National Taiwan University Hospital
      • All JCI accredited Hospitals

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Target Hospitals

National University of Taiwan Children’s Hospital

KOO Foundation Sun Yatsen Center

National University of Taiwan Hospital (Main Building)

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Target Market

目标市场

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/商務禁忌

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  • Purchasing committees for CIS
    • IT Director and/or Chief Information Officer
    • Chief Financial Officer
    • Chief Medical Officer
    • Physicians and nurses, and representatives from the various departments who will be using the software

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Cultural/Business Practices

文化/商务礼仪

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  • “Kuanhsi”, meaning relations, is an important commodity to the communications between people in Taiwan.
  • Businesses and people looking to engage in a beneficial deal, often take part in kuanhsi rituals, which build relationships.
  • A nod of the head is a common gesture as well as a handshake.
    • Handshakes are more for introductions and formal meetings.

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Product Distribution

產品分銷

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  • Radimetrics is a software that can be downloaded from the cloud
  • The users can access it at any point with credentials
  • Connected to the CT scanners, X-Ray Machines, and MRI Scanners through: DICOM

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Implementation

实施

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  • BAYER representatives will help to install the program
  • Train hospital staff in safe and efficient usage of the program
  • Provide ongoing support

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Competitor Analysis

競爭對手分析

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  • There are three competitors:
    • INFINITT DoseM: Korean based company
    • Senao: Local software company
    • ARIA® Oncology Information System

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Promotion

提升

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  • Radimetrics sponsored Radiology Conference
    • Help to promote product to others in field
    • Raise awareness of benefits and need for Radimetrics in hospitals
  • Pamphlets
    • Waiting rooms of the hospitals using Radimetrics
    • Aids in informing the public on how the product works
    • Spread the name of the product among the population of Taiwan

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Promotion

提升

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  • Radimetrics “talks”
    • Open to the public
    • Cancer survivors and radiologists who have used Radimetrics to talk
    • Increase the attention given to cancer and the immense need for technology to treat this disease
  • Presence at World Cancer Day on February 4th
    • Join the WCD Campaign in Taiwan

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Non-Market Strategy

非市場戰略

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  • Lung cancer is one of the most common types of cancer in Taiwan
  • In 2001, 1 out of 4 deaths in middle aged men (35–69 years old) were attributable to smoking as published in the BMJ Medical Journal
  • Smoking has been and will continue to increase if smoking rates remain constant or even if rates are reduced annually by 2%
  • Current efforts in tobacco control would lead to a progressive increase in SAM, unless efforts were doubled and smoking rates reduced by more than 4% a year.

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  • Smoke free campaign titled “Smoke Free. Happy Me”
  • Involves commercials, social media, and information booths at all Bayer-sponsored Radiology conventions
  • Purpose would be to decrease smoking and second-hand smoke related illness by informing the public of the health risks posed

Non-Market Strategy

非市場戰略

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  • Reliable
  • Environmentally Conscious
  • Community Oriented
  • Increase Efficiency and Improve Patient Care

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  • Reliable
  • Environmentally Conscious
  • Community Oriented
  • Increase Efficiency and Improves Patient Care

Radimetrics

“The Technology That Cares For You”

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谢谢

Thank You!