Unlocking merchants global eCommerce potential
Kateryna Barabash
UA Account Manager
3
Who we are
Our mission
40,000+ reviews on
One of the most downloaded and best-reviewed mobile eCommerce platforms in the world.¹
To bring an affordable and entertaining mobile shopping experience to millions of global consumers.
4
¹Source: App Annie >> Top Charts (Free app downloads, unified stores, all supported devices, shopping category, April through July 2021
Where we are
Wish was founded in San Francisco! Our world headquarters are right downtown, and we have global offices in Toronto, Amsterdam, and Shanghai, as well as a team of fully remote global employees.
5
ADDED SLIDE HIGHLIGHTING WISH’S LOCATION / COPY IS WIP
Mobile Focused
Discovery Based
Unique among online marketplaces
90% of user activity and purchases occur on the Wish mobile app.²
Over 70% of transactions on Wish do not originate from a search query.²
6
²Source: ContextLogic Inc., Form 10-K, FY 2021 (data accurate as of 12/31/2021)
What makes Wish special:
Our unique algorithm
Personalized product feeds
Wish uses data to curate every individual product feed⁴ – placing products in front of the people who are most likely to buy them.
7
⁴Source: ContextLogic, Inc., Form S-1, November 20, 2020 (data accurate as of 11/20, 2020)
Initial feed
Customer engages with a product
Customer’s feed becomes more personalized
What makes Wish special:
A fun and delightful experience
Interactive
Engaging and fun
Wish users enjoy interactive games, login bonuses, rewards, and an endless feed of entertaining product suggestions.
Videos and intriguing customized product collections keep customers coming back for more.
8
⁴Source: ContextLogic, Inc., Form S-1, November 20, 2020 (data accurate as of 11/20, 2020)
The Global
Wish User
Global Reach
Manage global sales from a single dashboard.
40+
International customer language translations²
60+
Global countries �with Wish users²
10
²Source: ContextLogic Inc., Form 10-K, November 20, 2020 (data accurate as of 12/31/2020)
USER DENSITY
Western European Customers
Top performing countries¹
Spain
France
Italy
Austria
Czech.
Switzerland
UK
Belgium
Netherlands
Denmark
Norway
Sweden
11
¹Source: Wish internal data, Jan. 1, 2021 - Dec. 31, 2021
USER DENSITY
Grow�with Wish
Become a part of
The Wish Merchant Community
250K
150M
900k
60+
Global merchants²
Items for sale²
Items sold every day²
Global countries²
13
²Source: ContextLogic Inc., Form 10-K, FY 2021 (data accurate as of 12/31/2021)
Raise the bar with
Wish Clips
Tell compelling video stories
(and sell from videos, too)
Easily target the growing demographic of customers who enjoy shopping from lifestyle videos.
14
Recognizing Wish’s outstanding performers
Wish Standards
Your hard work, rewarded.
Wish Standards offers exclusive benefits to Wish’s outstanding merchants.
15
Valid tracking rate
Fulfillment speed
Refund rates
Policy compliance
User feedback ratings
Order fulfillment rate
Innovative fulfillment solutions
Wish Express Shipping
Ship quickly to qualify for Wish Express (5 business days for most destinations)
Otherwise, we allow 15 Days to reach the customer globally
16
Collaborative brand protection and promotion
Wish’s dedicated Brand Protection team offers a first-in-class Brand Partner program for brand or rights owners, to help enforce your rights on Wish.
Become a Wish Brand Partner to:
17
³Source: Wish internal data; data accurate as of 4/22/22
Helping you succeed on Wish
Guiding new merchants for �step-by-step growth on Wish
Step 1
Onboard and optimize for organic discovery
Set yourself up for success by working with your Account Manager to upload appealing inventory and optimize your Wish Standards score.
Step 2
Advertise and get �the word out
Target customers who are eager to buy; increase views of your products.
Step 3
Leverage advanced merchandising promotional tools
Based on your Wish Standards score and current sales trends, easily view and implement expert suggestions for discounting and promotional campaigns.
18
Thank You!
merchant.wish.com
kbarabash@wish.com