COMPLIANCE GUIDANCE
for Dietary Supplements
Training for Affiliates & Content Creators
| naturalcurelabs.com
What’s Inside
Why compliance matters
The FDA Disclaimer
Structure/Function claims
4 Rules with examples
FTC disclosure rules
Platform best practices
Do’s and Don’ts quick guide
Why Compliance Matters
Understanding the rules protects you, your audience, and your partnership with Natural Cure Labs
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Protects YOU as a Creator
Protects the Brand
It’s Good for Business
The Golden Rule: The FDA Disclaimer
Every piece of content about a dietary supplement must follow this foundational rule
“These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.”
NEVER say your product...
ALWAYS focus on...
WHERE to add the disclaimer
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Structure / Function Claims — The Foundation
The FDA allows specific types of claims. Understanding the difference keeps you protected.
✅ ALLOWED: Structure/Function Claims
Statements about how a nutrient or ingredient affects the structure or function of the body in healthy people.
Approved verbs to use:
Supports
Promotes
Maintains
Helps maintain
Regulates
Stimulates
Strengthens
Encourages
✗ NOT ALLOWED: Disease Claims
Statements that imply a product can diagnose, treat, cure, or prevent a specific disease.
Words/phrases to AVOID:
Treats
Cures
Heals
Prevents
Fights [disease]
Kills [pathogen]
Eliminates
Reverses
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Rule #1 — No Specific Disease Claims
A claim may not suggest that the product has an effect on a specific disease or class of disease
✗ NOT Permissible
✓ Permissible
Reduces pain and stiffness associated with arthritis.
Helps maintain proper joint function.
→
Helps control blood sugar levels caused by diabetes.
Helps maintain healthy blood sugar levels already within a normal range.
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Helps decrease the frequency and duration of herpes outbreaks.
Helps support a healthy immune system.
→
Helps prevent transmission of a named virus.
Helps maintain a healthy immune response.
→
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Rule #2 — No Characteristic Signs or Symptoms
A claim may not refer to a characteristic sign or symptom of a disease or class of disease
✗ NOT Permissible
✓ Permissible
Relieves painful joints.
Helps maintain joint health and flexibility.
→
Lowers blood sugar levels.
Use as part of your diet to maintain healthy blood sugar levels.
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Stops itching and burning sensations.
Supports a healthy immune response.
→
Eliminates blisters from forming.
Maintains healthy skin.
→
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Rule #3 — Natural States Are OK (With Limits)
Signs/symptoms of natural states are allowed — as long as they are common and not harmful if untreated
✗ NOT Permissible
✓ Permissible
Helps alleviate chronic joint pain.
Alleviates occasional joint aches.
→
Controls constantly high blood sugar levels.
Can help regulate transient blood sugar spikes associated with consuming carbs and sugars in healthy people.
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Stops outbreaks before they happen.
Support and maintain a strong immune system.
→
Prevent you from passing along the virus to your partner.
Promotes your body’s natural defenses and maintains a healthy immune response.
→
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Rule #4 — No Drug Substitution Claims
A claim may not suggest that a supplement belongs to a class of drugs or is a substitute for a particular therapy
✗ NOT Permissible
✓ Permissible
Helps maintain joint health without the use of NSAIDs.
Helps support healthy cartilage and joint function.
→
Controls blood sugar levels without needing insulin injections.
Used as part of your diet to help maintain healthy blood sugar levels for individuals already within normal ranges.
→
Controls outbreaks without antivirals like acyclovir.
Supports a healthy immune system.
→
It is a ‘herbal antiviral’ / antibiotic / antimicrobial.
Promotes digestive and skin health.
→
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
FTC Disclosure Rules — You MUST Disclose
The FTC requires clear disclosure of any material connection to a brand. This is the law, not optional.
⚠ LEGAL REQUIREMENT: If you received free product, are paid, earn commission, or have ANY material relationship with Natural Cure Labs, you must disclose it clearly in EVERY piece of content.
How to Disclose — What to Say
Where to Disclose
What NOT to Do
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Platform Best Practices
Each platform has its own rules on top of FDA/FTC requirements. Know them before you post.
TikTok & TikTok Shop
✅ Do:
✗ Don’t:
Instagram & Facebook
✅ Do:
✗ Don’t:
YouTube
✅ Do:
✗ Don’t:
Blogs, Email & Other
✅ Do:
✗ Don’t:
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Master Do’s & Don’ts Quick Reference
Pin this slide. Before you post any content about a Natural Cure Labs product, run through this list.
✅ ALWAYS DO THESE
✗ NEVER DO THESE
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
What Happens If You Don’t Comply?
Non-compliance isn’t just a brand problem — it creates real legal and financial risk for YOU personally
⚠
FTC Action
The FTC can fine individual creators — not just brands. In recent enforcement actions, influencers have received fines exceeding $40,000 for undisclosed paid promotions and health claims.
🚫
Platform Ban
TikTok, Instagram, and YouTube can suspend or permanently ban accounts for repeated compliance violations. Losing your account means losing your entire audience and income stream.
💰
Lawsuit Risk
Creators making unsubstantiated health claims can be named in consumer protection lawsuits. Courts have held individual influencers liable alongside the brands they promoted.
🤝
Partnership Loss
NCL reserves the right to terminate affiliate relationships immediately for non-compliant content. Repeated violations result in loss of commissions, samples, and access to the program.
When in doubt — don’t post. Contact us at info@naturalcurelabs.com before publishing content you’re unsure about. We’re here to help you create great content that is also fully compliant.
Compliance Guidance for Creators & Affiliates | naturalcurelabs.com | partnerships@naturalcurelabs.com
Thank You for Your Partnership
Compliance is how we protect each other — and build something that lasts.
Questions?
partnerships@naturalcurelabs.com
Website:
naturalcurelabs.com
Creator Guides:
One per product — check your guide before creating content
When in doubt:
Reach out before you post
NCL (Natural Cure Labs)
Compliance Guidance
for Creators & Affiliates
Remember the 4 Rules:
1. No disease claims
2. No symptom claims
3. Natural states only
4. No drug substitution