This has been created using Sequoia Capital’s pitch deck template. It has been adapted to fit a European context. To encourage founder’s whose ambition is all too often stifled and restricted by the investor ecosystem, resulting in short term focus.
There are investors in Europe who want to invest in the real ambition - that future vision is our startpoint and we only invest in teams that describe it.
For more: https://accelerated.ventures/founders/
The flow - this is not a contents slide, don’t leave in the final deck
Purpose
Problem
Vision
Timing
Go to market
Vision in numbers
Landscape
Superpower
Roadmap
Unit economics
Team
Financials
The deal
For more: https://accelerated.ventures/founders/
Based on your vision of the future 10-20 years from now,
describe what you’re building in one sentence.
For more: https://accelerated.ventures/founders/
��Describe the pain of the customer
(or the customer’s customer).��Outline how the customer addresses the issue today.
For more: https://accelerated.ventures/founders/
����Demonstrate your company’s value proposition to make the customer’s life better.��Show where your product/tech/infrastructure sits in the ecosystem or the technology stack.��What will this look like in the future you envisage?
(10, 15 or 20 years from now)
For more: https://accelerated.ventures/founders/
����Demonstrate to us that you know how the landscape you’re in has developed.��Describe key trends or enablers which make it possible to build your vision.
For more: https://accelerated.ventures/founders/
Describe your go to market strategy, now and most importantly, in the future when your business is very big.
Set out your business model (e.g. b2c, b2b, b2b2c, subscription, licensing or multi-sided marketplace).
For more: https://accelerated.ventures/founders/
What is your unit of value?�
Outline how many units you expect to sell at point of maturity (let’s say 10-20 years out).
Indicate what this represents as a percentage of your total addressable market (TAM).
Indicate when your first revenue year will be.��Explain how you reached these numbers and share data sources.
For more: https://accelerated.ventures/founders/
Paint a picture of your world.��Who are you disrupting - do you expect them to help or hinder your future?��Who are the interesting startups in your space?��What can you do that will enable you to win - what is your superpower?
For more: https://accelerated.ventures/founders/
Unpack your superpower.��What form does your product/platform/tech take?�� What is novel here in your tech (upon which defensibility could be built) or business model? � �Describe the functionality, features, tech stack. ��
For more: https://accelerated.ventures/founders/
Show how your company will develop over the next 10 years:�- 1-3 years (relatively specific)�- 4-6 years (pretty high level)�- 7-10 years(high level)
For more: https://accelerated.ventures/founders/
How much do/will you sell one unit of value for?� �What is the cost of sale per unit? �(COGs or COS and CAC including sales and marketing costs, not your operating costs)��How fast will your unit sales grow each year over a ten year period?��Describe your customer pipeline (if you have one).
For more: https://accelerated.ventures/founders/
Describe how your team came together and why you're doing this.��If you have a Board of Directors/Board of Advisors - who are they?
For more: https://accelerated.ventures/founders/
With appropriate detail based on the stage of your company, share: P&L, burn-rate and projected future fundraising
What percentage of the company do: founders/management; rest of the team; and outside investors own. What is the size of your ESOP?
(simple pie charts are enough)
For more: https://accelerated.ventures/founders/
The deal: you’re raising X for Y runway
For more: https://accelerated.ventures/founders/