MONTAGE.COM
Website Style Guide
Version 3.5
Special Offers
Special Offers
Formatting - Title & Subtitle
Special Offers
Formatting - Description & Package Includes
Please note: there is no longer a field for disclaimers, as terms and conditions are listed on the booking engine only - not the website.
Special Offers
Formatting - Links, Pictures & Anchor
Special Offers
Pictures
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Incorrect
Correct
Special Offers
Subheadlines
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Subtitles - General Guidelines:
Special Offers
Subheadlines
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Subtitle Examples �When possible, use exact text below; or use as general guideline, using your judgement.�Always update numbers to match property offering.
Offer Order
- E.g., Montage Twenty�
Special Offers
Links
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Text: View Availability
URL: Follow format below
Use the format above (without a domain).
Special Offers
Testing the Promo Link
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Test a booking URL with promo code
Instructions to
Remove an Offer
Montage Website
(Functionality implemented Dec. 2023)
CONTRIBUTOR VIEWPOINT: Removing an Offer
Step 1: View your “Offers” page and identify the offer on the live site you wish to remove. In this example, we have confirmed “Holiday Shopping Escape” is live on the site.
CONTRIBUTOR VIEWPOINT: Removing an Offer
Step 2: In the dashboard, go to the “Offers” tab and find corresponding offer you’d like to remove. (In this example “Holiday Shopping Escape.”) Select “create revision draft.”
CONTRIBUTOR VIEWPOINT: Removing an Offer
Step 3: Scroll to bottom of offer page, toggle “draft” to “yes.” Then, click publish > submit for review (the same way you would for any other edits)
This view means it is live.
This view indicated you are requesting to change the offer to draft mode (aka remove from page).
ADMIN VIEWPOINT: Removing an Offer
After the contributor submits their change for review, the admin will have 2 ways to view the alert:
ADMIN DASHBOARD
ADMIN VIEWPOINT: Removing an Offer
After the admin clicks into the alert, they will see a green stripe next to “draft” indicating the change. If it is blue “yes” this means the request is to change it to draft mode.
To approve the change, the admin should uncheck box for “pending review” and select publish.
CONTRIBUTOR VIEWPOINT: Removing an Offer
Once the admin approves this, you will get an email. For good measure, please go to the offers page and confirm the offer is removed, as-expected. Within the “offers” tab, you should also see your offer is in “draft” mode. (Keeping it in draft mode will allow for it to be quickly updated in future, or next year)
In this example, we can see “Holiday Shopping Escape” is no longer showing, and “Family Memories” is on the bottom row alone.
Brand-Level Offers - Montage.com Pages (This slide does not apply to individual propertis)
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The full offer name + �“offer” should be displayed
(e.g., Montage Twenty offer - �Not Montage Twenty)
List of properties
with “Reserve Now”
or Learn More” as title
Property names�in alphabetical order.�Title Case (not ALL CAPS)
Correct CMS Options:�
Hero Section:
- Widgets = “Title Widget”�- Position = Middle
- Fill “Title” field only��Intro Box:
Template = Regular
Left side: Enter copy in the
Title and Description fields
Right side: Under Table,
select “Add Column”
Property names should� Use sub-domain links
(not full URL)
Serif Title + Sans Serif Description
Recommend linking to corresponding tile on offers page - not booking engine
Italic Serif Title, no subtitle
For Example:
/lagunabeach/accommodations/special-offers/#montage-twenty
Press Releases
Montage Press Room Page
(Brand & Property Level
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Heading 3 for�“Press Releases”
Aligned Left
Use a Double Box. Titles should be “Media Contact” and “Information”
Links should begin with /press-room/ (MHR)�or /bigsky/press-room/ (property, update accordingly) and not include the full URL with domain
Always direct Press Coverage to open in a new tab (since it’s an external link)
Title = Name of Publication
Link CTA Text = View
Property Press Room Page
Press Release vs. Press Coverage
PRESS COVERAGE
PRESS RELEASE
Location on Press Room Page:
Location on Press Room Page:
Example of a built out page for a Press Release
Property Press Room Page
Guidelines
What type of content should I add to a Press Room page?
What type of content should I NOT add to a Press Room page?
Property Press Room Page
Adding Press Coverage to the Press Room Page
Press Coverage added to a Property’s Press Room will be added in the “Press Coverage” Triple Box
Frontend Example
Property Press Room Page
Adding Press Coverage to the Press Room Page
Press Coverage: Fill out the following fields:
Frontend Example
Backend Example
Property Press Room Page
Removing Press Coverage from a Property’s Press Room page
To remove Press Coverage from a Press Room page, follow the the steps below.
Frontend Example
Press Releases
Adding
To build out a Press Release page, follow these steps below.
Step 1: Add a new page
Step 2: In Page Settings, Add “Press Room” as the parent page of the Press Release
Press Releases
Adding
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Hyperlinks:
If on montage.com domain, select open in same window;
if directing to a different / external site, select open in a new tab
Intro Box:
Subtitle
Title
Step 3: Add your Press Release content and submit for review once completed.
New content block: HTML Block
Press Releases
Adding
Step 4: After your Press Release is approved, go to the published Press Release and grab the link to the page.
Step 5: Go to the Press Room page located at the footer of the website and click “Create Revision” to get to the back end of the page.
Step 6: Scroll down to the “Press Release” content block and add the title of your press release then highlight over the Press Release title and hyperlink the press release to the title.
Step 7: Scroll to the top of the backend of the Press Room page and click “Submit for Review”.
Property Press Room Page
Removing
Removing Press Releases:
Audits should be conducted by Property Teams at the beginning of each year to ensure the most current and impactful press releases + coverage articles are listed.
Step 1: Remove from the Press Room Page
Navigate to the backend of the “Press Release” block in the Press Room page and delete the hyperlink of the Press Release you are wishing to remove.
Step 2: Putting the Press Release page in Draft Mode
After the Press Release has been removed from the Press Room page, submit a ticket to AZDS support with the link of the Press Release you would like to permanently put into draft mode. The AZDS Team will then make this update.
Dining Guidelines
Intro Text Example - Secondary Navigation Pages
With Logo, Contact, & Hero Booking Widget — Dining
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Logo (When Applicable)
or Page Name
Reservation Widget (When Applicable)
Table One: Title & Excerpt
Correct CMS Options:�
Hero Section:
-Add Logo
-Widgets = Opentable
Reservation Widget
�Intro Box:�Template = Regular
� Left side:
Enter copy in the Title
and Description fields
� Right side:
Under Table, select� “Add Column” for every section
needed (i.e. one for Hours, one
for Contact) — Enter Title� (i.e. Hours) + Excerpt� (relevant info) for each
Table Two:�Title & Excerpt
Phone Number Format:�(XXX) XXX-XXXX
Note that contact info intro box can be used with any aforementioned hero option on a secondary page; hours guidelines to follow.
Serif Title + �Sans Serif�Description
Contact Info Formatting
(Days / Hours)
SCENARIO 1 - Hours info has 2 components:� Meals / Type & Times (no days specified)
SCENARIO 2 - Hours info has 2 components:� Days & Times (no meal names specified)
SCENARIO 3 - Hours info has 3 components:� Meals / Types, Days, and Times
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Phone Number Format:�(XXX) XXX-XXXX
Dining Outlets
Temporary Closures
Scenario 1
Current full outlet closure without dates
Scenario 2
Current full outlet closure with dates
Scenario 3
Partial outlet offerings closed for the season without dates
Scenario 4
Partial outlet offerings closed for the season with dates
Scenario 5
Upcoming Seasonal Closure
Consistency Exception: While normally there would not be a break between outlet offerings / meals under “hours” (like below), it is acceptable to add in this instance to help break up text and make it easier for a website visitor to easily read
Note: If the start of the closure period has already begun, only include the re-opening date.
“Seasonally Closed” is the preferred term - Not “Temporarily Closed”
Seasonally Closed
Reopening [Date Here] in italics
Outlet or Meal | Seasonally Closed
Seasonally Closed
Outlet or Meal | Seasonally Closed through [Date Here]
Outlet or Meal | Current Hours�Italics: Seasonally Closed [Date] - [Date]
Scenario 6
Upcoming Hours Change
Outlet or Meal | Current Hours�Italics: Beginning [Month] [Date], [Outlet or Meal Name] will be open [New Hours here].
Scenario 7
Partial outlet offerings closed for the season with dates, upcoming seasonal closure and upcoming hours change
Outlet or Meal | Seasonally Closed Through [Date] & [Upcoming Dates]�
Italics: Beginning [Month] [Date], [Outlet or Meal Name] will be open [New Hours here].
Menu Modules
�Exception to all:� You may keep the name of the wine menu listed exactly as-is on� the wine menu(s) itself. (i.e. Wine List, Wines by the Glass, etc. is fine.)
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Links for Single Menus
If there is only�one menu, do not�have a stand-alone box.
Instead, add to intro box.
Title = Menu
Name of Outlet Menu
→ Hyperlinked to menu
To have a cleaner appearance, and less white space, for pages with only 1 dining menu, include within the intro box.
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HTML Dining Menus
Part 1: Title
Details to Include:
Part 1: Title
Details to Include:
Part 1: Title
Part 2: Menus
Details to Include:
Example: Appetizers, Pasta, Pizza, Salads
Example: Classic Cocktails, Season Cocktails
Part 3: Sections
Example: Wine Menu > Sparkling, White, Red “Sections”
Part 4: Items
Name
Description
Price
Extras
Part 4: Items
Multiple Item Pricing
Correct
Incorrect
Part 5: Back, Sidebar and Restaurant Links
Part 3: Sections
Back Link
Example: https://www.montage.com/healdsburg/dining/hazel-hill/
Part 5: Back, Sidebar and Restaurant Links
Part 3: Sections
Sidebar Links
Part 5: Back, Sidebar and Restaurant Links
Part 3: Sections
New as of June 2025
Restaurant Title
Part 6: Disclaimer
Part 6: Disclaimer
Upcoming Events Guidelines
Experiences: Upcoming Events Page
*Examples to Follow
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Experiences: Upcoming Events Page (cont.)
*Examples to Follow
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Upcoming Events Page Examples
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Approved CTA language when phone is only reservation method; link to phone number
Approved CTA language for online reservation link;�include phone number in body copy as noted if also applicable
�Reservations are available by calling (XXX) XXX- XXXX
Instead of using ++ after�the price to indicate taxes and fees, follow the price with an asterisk and include the below line after the last price listing (in italic):
*Price per person is exclusive of tax and�service charge.
“Price per person” is most commonly used when referring to fees
“View menu here”
in body copy vs.
a second CTA
Pricing Clarity
Symbols
US Locations: Do not include “USD” - Just use $
Non-US Locations: Use both $ and “USD” to help provide clarity
Montage Los Cabos Example (Non-US location)
Uses both $ and USD. Clarifies pricing with “per person”
Includes details below the price, in italics.
Use the verb (Includes/Excludes) to begin phrase or “price per person includes/excludes”.
Clarify Pricing
Subtitles on Upcoming Events Pages / The Latest
Subtitles are not needed if there’s no actual time for an event�(i.e. promoting spa & lunch that can be done any day, any time)
Subtitles should be written as [Dates or Days Indicator] | [Time]
�If a Date Range AND a days of the week are needed, format is [Date Range] | [Day(s) of Week] | [Time]
�
�Only include a day of the week if it is one date, not a range
If a destination indicator is necessary (i.e. does not make sense to include in the body copy),�include at the end after a delimiter — avoid for on-property events when possible.
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Meetings & Events
Montage > Meetings
Any pages with contact information
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Contact
Additional Information (Use “Additional”)
RFP Buttons
(either main “Request for Proposal” or Wedding Planning RFP)
Use the corresponding text options:
General Style Guidelines
Formatting Bulleted List Inclusions
If a bulleted list is used on the page to list inclusions, (The most popular instances are offers, events and experiences pages), make sure to format the inclusions in Title Case.
In Title Case, major words are capitalized, minor words are not.
Uppercase:
Lowercase:
CORRECT EXAMPLE
INCORRECT EXAMPLE
In this example, the inclusions are written in sentence case
Use of Large Italic Font
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The large italic font styles should only be used when it is an image overlay or the page’s main title. Examples below. Regular italicized fonts are still fine in body copy as needed.
Image Overlay
Main Page Title (Masthead) & Image Overlay
Main Page Title�(Gallery is the only main nav example of this)
General Guide for Writing Out Numbers, Days, and Times
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Sliders (Images)
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In general, avoid “Stripes” above & below slider images.
To do this, select “Padding Top > None” and “Padding Bottom > None” (where relevant)
Image Guidelines
In general, AZDS recommends that images uploaded to the website are full HD resolution (1920 x 1080 pixels) for maximum compatibility and quality.
However, if you are looking to use a specific photo cropped precisely to fit the aspect ratio of a Triple Box or Double Box (and a full HD resolution image is not appearing how you would like), you may use the below dimensions. However, please note that these images uploaded to the media library will not be suitable to use in other places on the site, so you'll need to re-upload the image if you'd like to use it later in a different type of module.
Finally, before uploading an image to the CMS, please compress the image by uploading it to https://tinypng.com/, redownloading the compressed version, and uploading the compressed version to the CMS. The goal of this is to optimize page speed by avoiding too many heavy images slowing down the site, which negatively impacts SEO and user experience.
Image Dimension Suggested Guidelines
File Size Suggested Guidelines
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