StreetEats
ASIA
Asia's street food — delivered to your door in 25 minutes.
🌏 "400M+ internet users. $192B food market. Zero street food apps."
Seed Round | 2025 | Southeast Asia | (Illustrative Example Deck)
THE PROBLEM
❌
Invisible Vendors
700,000+ street food stalls in SEA have zero online presence — no apps, no delivery, no digital payments.
🏃
Lost Revenue
Vendors lose 40% of potential sales after 9pm when foot traffic drops but demand stays high.
😤
Customer Frustration
Urban millennials crave authentic local food but can't find or order from their favourite stalls.
SEA foodservice market: ~$192B (2024, Mordor Intelligence) — street food segment least digitized
THE SOLUTION
StreetEats Asia
A super-app connecting street food vendors with hungry urban customers — featuring real-time GPS tracking, QR-based digital menus, and last-mile motorcycle delivery via gig riders.
Available in: 🇻🇳 Vietnam 🇮🇩 Indonesia 🇧🇩 Bangladesh 🇵🇭 Philippines
📱
Vendor App
Digital storefront in 10 mins
🛵
25-Min Delivery
Gig riders on demand
💳
E-Wallet Payments
GoPay, bKash, GCash, MoMo
🌟
Live Ratings
Real reviews, real trust
MARKET OPPORTUNITY
$192B
SEA Foodservice Market
2024 — Mordor Intelligence
400M+
Internet Users in SEA
Statista / DataReportal 2024
75%+
Mobile Internet Users
Of SEA urban population
HOW IT WORKS
▶
01
🏪
Vendor Signs Up
Street food vendor downloads app, snaps menu photos, goes live in 10 minutes. QR code printed instantly.
▶
02
📲
Customer Orders
User browses nearby stalls by cuisine, rating & distance. Orders in 3 taps with e-wallet or cash.
▶
03
🛵
Rider Picks Up
Nearest gig rider gets notified. Picks up fresh food within 8 minutes. GPS live tracking.
04
🍜
Delivered Hot
Food delivered in 25 minutes avg. Customer rates, vendor earns, rider gets paid — all in-app.
TRACTION & PROOF OF CONCEPT (Illustrative Pilot Data)
1,200+
Vendors onboarded
28,000
Orders completed (pilot)
4.7★
Average customer rating
23 min
Avg delivery time
BUSINESS MODEL
18%
Commission per Order
Taken from vendor on every completed delivery
499/mo
Vendor Pro Subscription
Premium analytics, priority listing & ad boost
2.5%
Payment Processing Fee
On e-wallet & card transactions in-app
CPM
In-App Advertising
Sponsored placements for FMCG brands & beverages
Year 1 Revenue Target: $2.4M | Year 2: $8.1M | Year 3: $22M | Breakeven: Month 18
COMPETITIVE LANDSCAPE
Feature | StreetEats Asia | GrabFood | GoFood | ShopeeFood |
Street vendor focus | ✅ | ❌ | ❌ | ❌ |
Vendor onboard <10 min | ✅ | ❌ | ❌ | ❌ |
Local e-wallet (all SEA) | ✅ | ⚠️ Partial | ⚠️ Partial | ⚠️ Partial |
Hyper-local (<2km) | ✅ | ❌ | ❌ | ❌ |
Cash-friendly vendors | ✅ | ❌ | ❌ | ⚠️ Partial |
Commission < 20% | ✅ 18% | ❌ 25–30% | ❌ 20–25% | ❌ ~30% |
Our unfair advantage: the ONLY platform built ground-up for informal street food vendors.
THE TEAM (Example — Replace With Your Team)
👩💼
Anika Rahman
CEO & Co-Founder
Ex-Pathao Product Lead | 8 yrs logistics tech | BUET grad
👨💻
Budi Santoso
CTO & Co-Founder
Ex-Gojek Engineer | Built rider dispatch at scale | ITS Jakarta
👩🚀
Thu Nguyen
VP Growth
Ex-Grab Vietnam marketing | 0→1M users campaign lead | HCM Uni
👨🔧
Marco Reyes
Head of Operations
3x startup COO Philippines | ShopeeFood ops alumnus | Ateneo
Advisors: Ex-CEO ShopeeFood Indonesia | Managing Partner Antler SEA | Director, UNDP Digital Finance Asia
THE
ASK
$1.5M
Seed Round
40%
Tech & Product
30%
Market Expansion (3 new cities)
20%
Operations & Rider Network
10%
Legal, Finance & Admin
Let's feed Asia — together. 🌏
contact@streeteatsasia.com | www.streeteatsasia.com