DEMOGRAPHICS

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GOALS ��

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PAIN POINTS

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SAYS

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DOES

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THINKS

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FEELS

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Example

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Laili

*This is a real example used during the course design process of the professional course Water Systems Design: Learning from the Past for Resilient Water Futures

This document (version December 2025) by the TU Delft Learning for Life Centre is licensed under a Creative Commons Attribution 4.0 International License. Template based on a Miro template by Regine

Female

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27-year-old

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Entry-level career

Jakarta, Indonesia

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Rural background

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Water management and governance

I would like to understand better the technical side of water sustainability

I wish to go back to the university to complete a PhD

I'm finishing an internship at Jakarta municipality

I look after a cat I found in the street

I strongly believe that traditional knowledge should not be ignored as past folly 

I need to continue studying to pursue a career in the field I'm working in

I lack certain skills to complete a PhD

I feel I could bring together academic knowledge and traditional knowledge to be a better professional

Achieve a strong career in water sustainability

Combine traditional knowledge and academic knowledge in water sustainability

Not having enough time to "do it all"

Unsure about the reception of her proposals on traditional knowledge