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Google Analytics

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What is Google Analytics?

  • FREE web analytics tool offered by Google to help you analyze your website traffic.
  • Every time a user visits a website, the tracking code will collect anonymous information about how that user interacted with the page.
  • Data Collected: Page Views, Sessions, Time on Site, Device, Location, Referral Traffic, Demographic & Much More

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How Google Analytics Works

  • Tracking Code Added to Website
  • Consumers Access Website
  • User behavior is tracked by Analytics and then a cookie (small amount of data) is set on user’s device to keep track of activity
  • Data goes to Google secure servers for analysis
  • Reporting is viewed through dashboard

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Google Analytics - Installation

Add Tag Manager

GTM-0000000

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Add Code

UA-00000000-1

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Google Analytics - Installation

  • Add code to website
  • Code goes above the </head> tag
    • Simplified: code goes in the header of the website

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Google Analytics Dashboard

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Dashboard - Main Segments

  • Real Time
  • Audience
  • Acquisition
  • Behavior
  • Conversions
  • Admin

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Monthly Reporting Features

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Monthly Reporting Features

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Analytics - User Access

  • Manage Users
    • Can add users, delete users, and change user permissions
  • Edit
    • Can create and edit accounts, properties, views, filters, goals, etc. Cannot manage users.
  • Collaborate
    • Can create and edit shared assets, like dashboards or annotations
  • Read & Analyze
    • Can view report and configuration data.�

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Questions