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“Food Security through Food Sovereignty”

Anna Melendres, Ege Pulat, Gapilan Nicholas

2022-06-18

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The Problem

Eco-Just Food Network connects youth and community members with local food providers to assist in helping vulnerable communities grow, harvest and have access to healthy food.

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Mission:

Problem:

Based on our observations and staff suggestions, the homepage & “Time Bank” function needs a redesign due to its out-dated look.

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The Solution

Redesigning the Home Page, Time Bank function and adding in a welcoming registry will create a refined experience for the users of this website.

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Sage Green

Demographics

Interests

Goals

Frustrations

Philanthropic Habits

Favourite Volunteer Opportunities

Age: 28
Location: Toronto, ON
Occupation: Youth Outreach Specialist

Wants to connect with their community and local food providers
Believes that everyone should have access to healthy food

Webpages need to be more enticing for potential volunteers
Access to volunteer sites/locations is often a challenge due to transportation issues

Volunteering

Travelling

Researching

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“Volunteering one’s time to help those in need is a great way to give back to your local community. Helping others is truly what I strive for on a daily basis”

Focuses on choosing opportunities that help those who are underprivileged or experiencing financial hardships
Motivates others to volunteer and participate in philanthropic organizations

After doing some user testing with staff, active members, and the general public, we developed our ideal user. Here we have Sage Green, a 28 year old Youth Outreach Specialist from Toronto, Ontario. She is a strong believer that people from all walks of life should be able have access to rich and healthy food. By volunteering with the Eco Just Food Network, she is able to help those who may not be able to afford high quality produce. When looking at the organization’s website, she notices that it does not pull individuals towards the cause as the look is rather outdated. She worries that outdated look, along with the lack of enticing elements of the website itself will cause the organization to lose out on potential volunteers which may impact the overall operations of the Eco Just Food Network as a whole.

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Storyboard

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SWOT Analysis

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Desktop Wireframes

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Mobile Wireframes

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Usability Testing

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3 Key Findings:

Text size was too small for users to read

Colours needed to be accessible

Page layout was too narrow and had too much white space

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High Fidelity UI Prototype

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Desktop Prototype

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Next Steps

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3 Key Findings:

Improve our mobile design

Expand on the search filter for the Time Bank Market

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Any questions?