Campaign Details, Creative, Audience, Activation, Results
Campaign Details:
- Campaign Name - What should we call your campaign?
- Start and End Date/Time - when do you want your campaign to run?
- Campaign Budget - how much are you spending?
- Google My Business Link (Optional) - Provide your GBP profile (we will request a connection to your GBP page)
- Destination - Where should we direct traffic? (specific page or content of the site that they want the search campaign to focus on)
- Locations - Define your target geographies
- Keywords (Optional) - Provide priority keywords or let us build a keyword set with you.
- Pixel - Are you able to add a pixel to your site to track and optimize against events on your website (i.e. purchase, form submit, and other actions)?
Audience:
- Do you already have a count or should we create one with you?
- Do you have an opt out list?
Reporting
Let's get you set up with access to CONNECT where you can watch, track and manage your campaign with transparency.
NOTE - Your business must be Google-verified to launch a search campaign. If you’re not verified, we’ll help you complete the process, which typically takes 7–10 days.
Questions? Don't hesitate to reach out. We're excited to make your search campaign a success!