Mimi Banks, Founder, MB Social

Dermfluencer University

Hands-On Workshop

Station Overview

Dermfluencer University Faculty

Mimi Banks

Founder, MB Social

​

Doris Day

MD

​

Jenny Liu

MD

​

Dustin Portela

DO

​

Mamina Turegano

MD

​

Lindsey Zubritsky

MD

Apps

• Stick to accessible tools (like CapCut & Canva) to keep production efficient
• Use captioning tools to ensure accessibility for all

Dustin Portela, DO

Camera Presence

Skills That Can Be Developed

Camera Presence

• Everything you do that the audience can see, hear, and feel
• Includes verbal and non-verbal communication
• Includes your eye contact, hand motions, intonation, pacing

​

Camera Presence

• Imagine talking to one single person (your avatar)
• Look at the camera lens like you would make eye contact

​

Camera Presence

• Speak with confidence like you would to a friend or a patient
• Avoid:
• “I just want to drop in and tell you…
• “My name is Dr. *** and I want to tell you my top 3 tips to…

​

Camera Presence

• Use the full camera frame
• Be bigger than you think you need to be
• Smile more than you think you should

​

​

Camera Presence Exercise #1

• Partner up
• Record a video on your phone (60s)
• 30-60 sec, any skin topic
• Playback the video without sound
• How does your non-verbal communication look and feel
• Have your partner watch your video and offer feedback

​

Camera Presence Exercise #2

• Partner up
• Record a video on your phone (60s)
• 30-60 sec, any skin topic
• Playback the video without watching it
• How does your verbal communication hear and feel
• Have your partner listen to your video and offer feedback

​

Camera Presence

• Does your verbal and non-verbal communication match and tell the same story?
• Where could you improve the verbal vs. non-verbal communication.
• Good exercise to do with your videos regularly
• Have a trusted person offer regular feedback

​

Camera Presence

Camera Presence

Flex Your Non-verbal muscles

Camera Presence Exercise #3

• Partner Up
• Record a video 1-2 minutes max
• Tell a sad, depressing, or tragic story (doesn’t have to be real)
• Smile and laugh the entire time.
• Watch your video back without sound and see what your non-verbal communication is telling your audience.

​

Camera Presence

• Your camera presence includes all the ways you communicate with your audience
• Repeat these exercises regularly to improve all the ways you communicate.

​

NEW:Med Creator 101 Course

You’ll gain the tools, strategies, and confidence to:

• Optimize your social media presence
• Create engaging, credible content
• Build community and trust online
• Navigate legal and ethical guidelines with confidence
• Use analytics to grow strategically

Med Creator 101 gives HCPs a clear, trusted platform to learn the fundamentals of building a social media presence.

Join our waitlist now and be the first to access Med Creator 101!