1 of 16

OPUS Soundbed �Project Objective

Group 6

​

Priya Jain

Shruti Menon

Sreeja Kodithala

Yuheng He

Magelli Office of Experiential Learning

Client Logo

Client Logo

Client Logo

2 of 16

Team introduction

Priya Jain

Marketing Manager

MSTM

Sreeja Kodithala

Brand Strategist

MSTM

Shruti Menon

Public relations manager

MSTM

Yuheng He

Data Analyst

MSTM

Client Logo

Client Logo

Client Logo

3 of 16

OPUS SOUNDBED

Client Logo

Client Logo

Client Logo

4 of 16

Product Overview

​

OPUS soundbed is a bed used to relax at home or in a wellness center at any time.

Stress reliever using a combination of sound and vibration

​

​

​

​

​

​

​

Unique Selling Point (USP)

Pricing Strategy

  • Stress reliever in just 7 minutes

​

  • Convenient - No appointment and start anytime

​

  • Customizable experience
  • Pre-launch discount of $500 ($1999)

​

  • Overall price $1499

​

  • Get 1 month trial by $199

​

Client Logo

Client Logo

Client Logo

5 of 16

Product Positioning

“For wealthy individuals who are 25+ with stress issues and wellness centers, OPUS SoundBed is a bed for mental health and wellness of users which can be used by individuals and wellness centers to promote emotional well-being by delivering a state of relaxation”

HAT - SoundBed

HY - mental health & wellness

HO - 25+ wealthy individuals

HERE - at home / professional wellness centres

Psychographics

Client Logo

Client Logo

Client Logo

6 of 16

Product Features

Customizable

USB/Bluetooth

Foldable

Stress relief Mental Health

Electromagnetic

radiation free

Client Logo

Client Logo

Client Logo

7 of 16

Perceptual Maps

Client Logo

Client Logo

Client Logo

8 of 16

Key Competitors

GHARIENI GROUP��PRICE:8200$��

​

​

​

​

​

  • Smart-thermo heating �system
  • Audio-relax headrest
  • Foot switch with memory �function

OAKWORKS��PRICE:2970$�

​

​

​

​

​

​

  • simple lift-assist system
  • Foot Control
  • Removable and replaceable padding

SIDMAR��PRICE:3600$�

​

​

​

​

​

  • Adjustable Jet Pressure
  • High Performance Pump
  • Total Temperature Control

Client Logo

Client Logo

Client Logo

9 of 16

Meet our Mascot

Any Guesses?

Client Logo

Client Logo

Client Logo

10 of 16

Meet our Mascot

It’s GARFIELD

Client Logo

Client Logo

Client Logo

11 of 16

​

Garfield is a Stressed, grumpy, cynical tabby cat who hates mondays

Let’s see if OPUS can help him, we will be back in 7 mins..

Client Logo

Client Logo

Client Logo

12 of 16

Promotion Strategy

Experiential Guerrilla Marketing

Actions speak louder than words

It’s all about the experience!

Indoor

Outdoor

Event

  • Office spaces
  • Spa
  • Wellness centers
  • Recreational center
  • Rehabilitation centers
  • Shopping malls
  • Meditation events
  • Mental awareness seminars
  • Health and fitness expo
  • Trade fair

​

  • Recreational retreats
  • Health camps
  • Billboards

​

​

Client Logo

Client Logo

Client Logo

13 of 16

Timeline of Success

Client Logo

Client Logo

Client Logo

14 of 16

Customer Feedback & Satisfaction

Client Logo

Client Logo

Client Logo

15 of 16

Client Logo

Client Logo

Client Logo

16 of 16

Disclaimer- We do not recommend dancing on top of it:)

Client Logo

Client Logo

Client Logo