Hello. I’m Pat Law.
I’m the founder of GOODSTUPH*.

*A 7-time Agency of the Year independent creative agency headquartered in Singapore with offices in Jakarta and Bangkok. #casualflex

你好。我是刘俐伶。我是是好的有限公司的老板。

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

My site is on Google Slides because:

1. I have too much pride to use Wix.
2. I’m too lazy to design and code.
3. I’m too cheap to pay for a Themeforest template.

I am an ad woman.

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

I was voted Singapore’s Most Influential Creative Directors for two consecutive years in 2017 and 2018, being the only other female out of 15 creative directors because god knows how Singapore has a long way to go.

In the last 2 decades of blood, sweat, tears and instant noodles, I have marketed over 100 brands including adidas, Apple, Carlsberg, L’Oreal, Estée Lauder, Glenfiddich, Hewlett-Packard, Jaguar, Land Rover, Nike, and Unilever.

我是一个很会讲废话的人。

Should I talk about myself in the third-person to sound more credible?

GOODSTUPH’s founder Pat Law brings with her over 15 years of digital and social advertising experience. Often referred to as the bitch of advertising, she rose through ranks from Publicis to Leo Burnett and Ogilvy.

At GOODSTUPH, Law grew the business from a
negative $10,000 loan to a multi-million agency within the first 3 years, serving as both CEO and ECD.

Never one to rest on her laurels, Law has since expanded the agency into Jakarta, Indonesia, and Bangkok, Thailand.

In 2017, she was appointed to the Cannes Lions jury.


In 2018, she was appointed chairperson to Hall of Fame, one of Singapore’s longest-running advertising award show.

Law was named one of
Singapore’s Most Influential Creative Directors for two consecutive years in 2017 and 2018, being the only other female out of 15 creative directors to do so.

Pat resides in Singapore with her fiancée and chihuahua.

Photography: Nik Voon

I literally stole Linda Locke’s bio and edited with my deets.

Urgh. So weird talking in the third-person.


I judge.

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

我很会批评别人。

Cannes Lions 2017

Cyber Jury

Creative Circle Awards 2019

Head of Jury
Mobile and Digital

Mumbrella Asia Awards 2019

Mumbrella Award for Insight
Media Agency of the Year

Hall of Fame 2018

Chairperson

Generation T 2019, Tatler

Judge

Women of the Year 2017 - 2019

Judge

“First of its kind!” “Groundbreaking!” “Innovation at its best!”

I get judged.

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

我也被批评。

Southeast Asia Specialist Agency of the Year 2018

Campaign Asia

Singapore Independent Agency of the Year 2018

Campaign Asia

Social Media Marketing Agency of the Year 2019

Marketing

Local Hero Agency of the Year 2019

Marketing

Southeast Asia Specialist Agency of the Year 2018

Hall of Fame

Singapore Independent Agency of the Year 2018

Hall of Fame

God forbid I’ll ever submit my own name for an award.

My clients.

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

我的老婆和老公。

BEAUTY

  • Bobbi Brown
  • Dove
  • Garnier
  • La Mer
  • Lifebuoy
  • Love Beauty
    & Planet

  • L’Oréal
  • Lux
  • Kérastase
  • NARS
  • Sephora
  • Shiseido

BANKING & FINANCE

  • GIC
  • Standard Chartered Bank
  • TMRW
  • United Overseas Bank

FASHION & LIFESTYLE

  • adidas
  • Club21
  • Nike
  • Shanghai Tang
  • Victoria Secrets

AUTOMOTIVE

  • BMW
  • Chrysler
  • Harley-Davidson
  • Hyundai
  • Land Rover
  • Lexus
  • Jaguar
  • MINI

Wow. Where did I find the time to date?

My clients.

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

我的老婆和老公。

GOVERNMENT

  • Economic Development Board
  • Health Promotion Board
  • Istana

FOOD & BEVERAGES

  • Ben & Jerry’s
  • Carlsberg
  • Chivas Regal
  • Glenfiddich
  • Johnnie Walker
  • The Macallan
  • Tiger Beer
  • M&Ms

HEALTH & WELLNESS

  • Eu Yan Sang

TRAVEL

  • Ascott
  • Changi Airport
  • Citadines
  • Parkroyal
  • Pan Pacific
  • Somerset

TECHNOLOGY

  • Apple
  • Cisco
  • Hewlett-Packard
  • Intel
  • Grab

Telecommunications

  • Singtel

Clearly not a Gov person.

“Insert inspirational quote here to sound smart”

这边放废话让别人以为我聪明。

Why do insurance agents love quoting Warren Buffett on Facebook?

Why do women in their late 30s love sharing inspirational quotes on Instagram?

If I am to put out a quote, it’d be like:

“There is no finishing line, so might as well call a Uber”.

Photography: Nik Voon

“THERE IS NO FINISHING LINE,
SO MIGHT AS WELL CALL AN UBER”

- PAT LAW

Proof of existence in GOODSTUPH’s office in Singapore.

When I’m not busy running the restaurant, I cook too.

我有时候会做工。

If I have a choice, I’d much rather stay in the kitchen.

It’s tempting to include campaigns where my only involvement is creative review, but let’s not.

I speak sometimes.

我很会讲废话。

For someone who suffers from speech deficiency, and major stage fright, this is rather ironic.

BRANDS I HAVE DONE TALKS AND WORKSHOPS FOR

Why do I always end up with the 8am time slot?

The End.

剧终。我说完了。

@patlaw

iam@patl.aw

90 Eu Tong Sen Street 02-02 Singapore 059811

WHERE ELSE TO FIND ME

FOR SPEAKING ENGAGEMENTS, CONTACT:

Ling | Head of Artist Management
FLY ENTERTAINMENT
E: ling@fly.com.sg

T: +65.6224.3188

EVERYTHING ELSE:

Pat Law
GOODSTUPH
E: iam@patl.aw

T: +65.6438.3505

I do not do things for “exposure”.

I do, however, do talks for non-profit organisations for free.

PAT LAW - Google Slides