First impressions: LinkedIn

WBII Networking Event

Renée Veldman-Tentori

28 March 2019

Communicating across the world brings amazing diversity….

...and quite a few challenges

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Objectives for this evening

1. Who am I? (first impressions)
2. Challenges we are facing
3. Simplifying tools, technology and content
4. Who are you? (a framework you can use)
5. LinkedIn - 10 quick tips
6. LinkedIn - Q&A

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Who am I?

Introducing personal branding and the power of first impressions - and beyond

Renee Veldman-Tentori

• University lecturer
• Communications consultant
• EdTech enthusiast
• Dutch Australian raising global citizens in The Hague

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Challenges

Identifying communication challenges that individuals and teams face daily

Communication Challenges

• Information overload
• Too many tools: which tool to use when?
• Fast paced technological changes
• Time pressure and deadlines
• Time Zones and 24/7 connectability
• Personal versus work
• Preferences and personalities

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Technology,Tools

And Content

Understanding and simplifying this

Simplifying Technology

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• If you feel overwhelmed by the amount of technology, focus on your favourite. Your skills and interest play a part - get some training or limit devices if needed

TOOLS:

Which one app would you keep if you have to wipe all others off your phone?

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TEXT

https://conversationprism.com

Simplifying Tools

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Official company tools

Your 5 favourite apps

• If you feel overwhelmed by the number of tools, focus on your own five favourite apps + official company tools if relevant (hopefully they also align)

TONIGHT’S FOCUS:

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CONTENT:

All of the billions of bits of content can be broken down into 4 categories….can you guess which? Do you use all four? Why/Why not?

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Simplifying Content

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AUDIO

• If you feel overwhelmed by the amount of content, remember it’s just 4 categories. Mix and match these to suit purpose. Try something new?

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WHO ARE YOU?

Are you aware of and communicating this clearly both online and offline, also taking culture into account?

• Who you think you are
• Who we think you are
• Who you really are….

Humans are wonderfully complex!

Yet we tend to judge in a few seconds

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WHO ARE YOU?

How well do you know yourself and how well do you communicate this - online and offline, LinkedIn and beyond?

VISIBILITY…...online and offline

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Communications preference Profile

One framework to capture and share your preferences

Inspired By: Business Model Canvas

This tool captures business plans in a simple-to-understand one page plan. Gives a starting point to then dive deeper.

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https://www.strategyzer.com/canvas/business-model-canvas

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Inspired By: Business Model Canvas

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Inspired By: Marketing personas & MBTI

Marketing and user personas capture the key information about customers in a one page visual format

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https://xtensio.com/how-to-create-a-persona/

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Also a dash of the concept of MBTI: (know yourself) https://www.16personalities.com/free-personality-test

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Inspired By: Marketing Personas

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Benefits

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• Who are you and what do you want - may seem like simple questions but where do you start?
• Apply to LinkedIn or any other social network
• Even incomplete, you have a framework for self-reflection and a starting point for discussion
• Common ground to highlight compatibilities and pain points within your team
• One page can be read at a glance (visual)

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My own completed profile:

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http://bit.ly/2019-renee-coms-profile

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Now apply this to:

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Ten Quick Tips

Sharing some of my own tips and asking for yours

1. WHERE ARE YOU AT?

Beginner - Intermediate - Advanced

Are you ok with this? Or wish to change?

How/why? Everyone is different.

It’s perfectly “normal” to feel you are “behind”

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2. COMPLETE YOUR PROFILE

Nice photo, bio, header, basics all complete. Get an accountability buddy to check or pay a professional. Review quarterly/annually.

Block an actual appointment in your agenda

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3. YOU ARE IN CONTROL

Privacy and security, and level of comfort. Decide if your profile is about YOU or OTHERS or a bit of both. WHY are you using LinkedIn? What do you want to get out of it? What would you do in “real life?”

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4. WHAT’S YOUR STRATEGY?

Connect to lots of people?

Or just those you have met?

Pros and cons of both, what works for you?

Understand others see it differently

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5. USE #HASHTAGS AND TAGS

#EdTech

#socialmedia

#dutchaustralian

@(name/organisation)

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6. WATCH AND LEARN

Find and follow 5 people you admire. Analyse what they do.

Ask for feedback.

Get training if you need it.

Ask others to help you out

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7. ENGAGE

Lift others up.

Take part in conversations and community

Stretch your comfort zone a little

Find “your people” + learn from others

Write recommendations, comment, reach out

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8. CREATE CONTENT

Set yourself a challenge

Beginners - just create

Intermediate - try a new type

Advanced - record + share videos

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9. COMBINE ONLINE & OFFLINE

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#LinkedInLocal

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10. DONE IS BETTER THAN PERFECT

Face your fears.

Just get started and learn as you go. HAVE FUN!

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Q&A & Your tips

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Share them with me and each other! Tonight + beyond.

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Extra Resources

• https://www.linkedin.com/help/linkedin
• Petra Fisher: https://petrafisher.com
• Melonie Dodaro: https://topdogsocialmedia.com
• Social Media Examiner
• Each other + anyone you admire!

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Questions? Feedback?

Renée Veldman-Tentorii

Please connect on LinkedIn! I’d love to receive your feedback:

https://www.linkedin.com/in/reneeveldmantentori/

renee@zestee.com / www.zestee.com

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