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PROFILE

WWW.Hi1.VN

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Hi1 Vietnam Joint Stock Company is a technology enterprise. Pioneer in the field of e-commerce, orientation Building the leading F2C (Factory to Consumer) platform in Vietnam.

Hi1 has developed an integrated technology ecosystem including:

    • Zero-commission e-commerce platform.
    • AI-powered App & Website for livestream and customer consultation.

WE ARE

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More than 50 major media outlets have featured Hi1

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More than 50 major media outlets have featured Hi1

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LINKS WITH MAJOR PARTNERS

Vietnam Women’s Newspaper

VIETTELPOST

Vietnam trade promotion agency

VPBank

Vietnam Cooperative Alliance

Bao Minh Rice

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Vision

Become Vietnam’s leading F2C e-commerce platform, providing authentic products at transparent wholesale prices.

Mission

Promote a fair, efficient digital economy by connecting manufactures and consumers through technology and community.

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CORE VALUES

Transparent

Fairness

AI-centric

Community Engagement

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MARKET ANALYSIS

Market size: 20,5 billion USD (2023), expect to reach 32 billion USD by 2025 (CAGR ~25–30%).

Regional growth: Vietnam lead Southeast Asia in e-commerce growth rate.

Consumption trends: Strong shift to online shopping, especially in rural and suburban areas, with priority given to low prices, genuine products and transparent experiences.

1. Overview of Vietnam e-commerce market

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MARKET ANALYSIS

2. Seller behavior

Challenges: High floor fees (10-26% per order), high advertising costs, and lack of customer behavior data.

Need: Automation technology tools (livestream, consulting) and free platform to increase profits.

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MARKET ANALYSIS

Trend: Demand for genuine products, wholesales prices and transparent origin is increasing sharply.

Opportunity: The F2C model is emerging, meeting the need to eliminate intermediaries and optimize costs.

3. F2C MARKET

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MARKET ANALYSIS

4. Competition

Hi1 is different from its competitors (Shopee, Lazada, Tiki)

No floor fee: Reduce costs for sellers.

F2C model: Guaranteed genuine products, original price from the manufacturer

AI Technology: Increase operational efficiency and user experience.

Community Orientation: Supporting women and students, creating social value

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MARKET PROBLEM

High platform fees: Traditional e-commerce platforms charge 10-26%, putting pressure on SMEs

Unequal competition: Small sellers find it difficult to complete due to lack of marketing budget and data

Counterfeit, low-quality goods: Causing loss of consumer confidence

Lack of transparency: Sellers do not understand customer behavior; buyers do not know the origin of the product

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Hi1’s SOLUTION

F2C model: Directly connecting manufactures and consumers, eliminating intermediaries, reducing prices and ensuring transparency.

No floor fee: Increase profit margin for sellers, especially, SMEs

Comprehensive AI technology:

    • Personalized product consulting.
    • Automatic sales livestream
    • Chatbot/callbot customer care 24/7

Integrated ecosystem: Cooperate with Women’s Union, Gtel Mobile, Viettel Post, Viettel Money to optimize payment logistics and communication.

Social impact: Support women and students to generate income through a network of collaborators, contributing to a fund a support women in need.

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TRADITIONAL PROCESS

Hi1

Manufacturer

Consumer

Consumer

Manufacturer – Hi1

(F2C e-commerce platform)

Wholesale

Retail

OPERATION PROCEDURE

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KEY PRODUCTS & SERVICE

1. E-commerce platform without floor fees: Fair sales environment for manufacturers.

Hi1 provides an integrated technology platform, including

2. AI Livestream & Chatbot: Automate sales and customer care..

3. Collaborator application (KOC/KOL): Create business opportunities for individuals and households.

4. Payment gateway& logistics: Integrated with strategic partners such as VPBank, Viettel Post.

5. Consumer membership package: Provide wholesale retail price incentives and personalized experience.

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BENEFIT

For consumers and suppliers

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FOR CONSUMERS

Buy retail at wholesale prices

Buy directly from manufacturers, importers

Transparent and competitive prices

Personalized shopping consulting service thanks to AI technology

Save up to 40% on total household expenses

BENEFIT

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SAVE UP TO 100 MILLION VND PER YEAR:

Guaranteed savings with thousands of products discounted 40–70% from market prices

Authentic Products:

Commitment to clear origins and guaranteed quality helps you shop with peace of mind

Flexible Return Policy:

Easy product exchange and return for convenience and peace of mind

Wide Product Variety:

Enjoy selecting from diverse and abundant items

Buy Directly from Manufacturers & Importers:

No middlemen, ensuring competitive and transparent pricing.

Wholesale-level Prices:

Save significantly when buying at the best prices

Exclusive Promotions:

Members receive special offers only available on Hi1

MEMBER BENEFITS

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HOME BENEFIT SELL

COST

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02

05

03

04

BUSINESS

BRAND

TECHNOLOGY

OTHER

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COST BENEFITS

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NO FLOOR FEE

SAVE ADVERTISING

COSTS FOX

REDUCE MANAGEMENT COSTS

With a floor fee of 0 VND, the seller reduces get 15-20% of the cost floor

F2C model helps

home cost effective sales intermediary as fee distribution, sales

fee row

Hi1 is ad supported and marketing for home sales to volume customer partner

by Hi1

Management system order and logistics need

help reduce management costs

REDUCE INTERMEDIARY

FEES

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Increase revenue

BUSINESS BENEFITS

01.

02.

03.

04.

Reach a Massive Market

Hi1 provides a platform for sellers to reach millions of potential customers.

With the F2C model, sellers can increase revenue by reducing intermediary costs.

Optimize sales process

AI system supports product consulting for customers to help automate the sales process.

Efficient order management

Order management system helps sellers track and manage orders easily.

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01

02

03

BRAND BENEFITS

ENHANCE BRAND REPUTATION

PRODUCT DIVERSIFICATION

INTERACT DIRECTLY WITH CUSTOMERS

Sellers can enhance brand reputation by selling directly on Hi1.

Sellers can diversify their products and services on Hi1.

Sellers can interact directly with customers, enhancing relationships.

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AI system to support sales

Automate your sales process and performance enhancement

Track and manage orders easily via Viettel Post

Fast delivery and worth it trust

Information security and multi-channel support payment method

TECHNOLOGY BENEFITS

Management system order

Payment system safe

Logistics system effective

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OTHER BENEFITS

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Seller Community:

Sellers can connect with other seller communities on Hi1

Training Support:

Hi1 provides training support for sellers on sales skills and order management, livestream training

Protection policy:

Hi1 has a policy to protect sellers and customers

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Hi1 VIETNAM JOINT STOCK COMPANY

1900066859

HI1.VN

SCAN CODE TO DOWNLOAD APP

HI1

SCAN CODE TO DOWNLOAD APP

HI1 MERCHANT

NO. 12 LK4, 90 NGUYEN TUAN, HANOI, VIETNAM

THANK YOU!