SWOT HOSPITALITY
WEBSITE PROPOSAL
CREATED BY: Adeeb Al Madi
CREATED FOR: Khushboo
CREATE DATE: 03.05.2024
VALIDITY: 30 Days
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
PARTNERS
Having achieved Diamond-Tier status with HubSpot, NEXA now belongs to the top 2% of HubSpot partners worldwide.
Moreover, we are the only HubSpot Diamond Partner in the GCC region and have established ourselves as the leading provider of HubSpot and CRM services.
Over the past decade, our team of experts has been delivering top-notch services to clients from various industries.
NEXA has been honored with 6 MENA Search Awards for campaigns that utilized HubSpot as their CRM. These awards encompass various categories such as the Best Integrated Digital Marketing Campaign, Most Innovative Campaign, and Best Local Campaign.
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
OUR CLIENTS
OUR CLIENTS - HOSPITALITY
PROJECT BRIEF
Swot Hospitality is looking to revamp three websites: two for restaurants and one for the Swot Group. These websites were originally developed by a Turkish agency a few years ago.
Now, they are seeking to create dynamic websites that enable them to make future changes easily, rather than having to build entirely new websites due to restrictions from template websites.
WHAT WE HEARD
“
”
WHAT YOU NEED
NEXA will leverage its 18 years of experience in building F&B websites to design an appealing and captivating website for you.
the website will be mobile-friendly and optimized for various devices and screen sizes. We will create a responsive design that allows potential guests to easily access and navigate the site regardless of the device they are using.
NEXA will provide website maintenance services along with necessary training and ongoing support as per the requirements.
Swot Hospitality are looking to design a high-performing, engaging website, and a digital strategy that reflects their business. With the design of the new Swot Hospitality website, we will ensure that the calibre of your brand is reflected on a website that provides the best user experience to increase credibility and drive admissions.
Clean, yet functional, the website will be highly visual to increase the integrity and style of your brand, while ensuring full compliance with the latest search engine optimization (SEO) and social media trends.
The website will be mobile and tablet optimized, via traditional responsive methods to ensure that all potential visitors can navigate through the website regardless of the device they are using.
The key objectives of the project are as follows:
Based on this, our internal deliverables will include:
PROJECT BRIEF & REQUIREMENTS OUTLINE
RECOMMENDED SOLUTIONS FOR SWOT HOSPITALITY
Based on our conversation, we believe the following services would apply:
CREATIVE
SEO
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
HUBSPOT
WEB3 & METAVERSE
PHOTO / VIDEO
General Features
General Pages
GENERAL FEATURES & PAGES
TECHNOLOGY
From design through to development, using the latest and most relevant technology stack will positively influence your experience throughout the project and result in high-quality, timeous delivery. NEXA has obtained software licenses wherever applicable below:��DEVELOPMENT TECHNOLOGIES��NEXA is at the forefront of design and development innovation and uses only the best and most up-to-date technologies for our web design and development projects, including those from the table below. For this project, we've highlighted the technologies, platform, and approach that we will utilise.
DESIGN & DEVELOPMENT TECHNOLOGY
Design Technologies | Development Platform | Additional Notes |
Figma Sketch Adobe Suite Invision GitHub | Magento WordPress Joomla Umbraco HubSpot Shopify MVC .NET |
|
HubSpot CMS is one of the fastest growing website platforms today and is based on the success of the HubSpot marketing platform.
HubSpot's website platform was recently voted as being amongst the most user-friendly website content management systems available today.
An Overview
Server Requirements: HubSpot CMS websites are hosted on HubSpot servers, so no additional hosting packages are required.
The HubSpot CMS License (US$ 20 per month) and the CRM system is included at Zero cost.
There are further modules are features available in addition:
https://www.hubspot.com/pricing/crm?chatType=c
WEBSITE TECHNOLOGY: HUBSPOT
THE NEW ERA OF WEBSITES IS HERE
Your website is the first touchpoint your audience has with your brand. It’s your first chance at a stellar first impression, and the best way to funnel leads to your sales team. Whether you're an early stage or mature business, creating a website to help generate attention for your brand is pivotal - and it’s crucial to be able to do this without help from expensive development resources.
As your business grows, the demands of your website grow too, making it important to find a CMS – a Content Management System – that makes it easy to lay the foundations of your website, and update it as your business grows.
Choosing the right CMS will mean that creating blog posts, landing pages, or even redesigning your entire website suddenly requires just one tool. And, depending on the CMS you select, a great option will streamline the creation, management, and measurement of content for everyone using it.
WEBSITE DEVELOPMENT - THE FOUNDATIONS
There was a time when creating a website was complex because you needed various skill sets to code, design, and create content for it. A typical process would be:
WEBSITE DEVELOPMENT - THE OLD WAY
The HubSpot CMS is the ultimate, modern website development and management platform.
With HubSpot, your website provides modern, powerful digital home for your business seamlessly integrating your marketing activities and creating sales opportunities.
Easy to use and manage, the CMS is highly customizable and is the only website platform that growth-focused businesses should consider for their next website.
A FULLY INTEGRATED WEBSITE CONNECTING YOUR SALES & MARKETING ACTIVITIES
THE NEW WAY INTRODUCING HUBSPOT CMS
PROJECT TIMELINE - TRADITIONAL v HUBSPOT
Web Build Process | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 | Week 8 | Week 9 | Week 10 |
Traditional / Other CMS | Wireframing | Home Page Design & Revisions | Internal Page Design & Revisions | HTML Development | CMS Build | Testing | Content Upload | Server Creation & Security Testing | Handover / Go Live | |
HubSpot CMS | Home Page Design & Revisions | Page Development in HubSpot | Final Revisions | Content Upload | Handover / Go Live | | | | | |
HubSpot provides a better way to build websites. The platform enables our team to design and develop directly onto the HubSpot CMS. This process eliminates time consuming stages traditionally required during the design and development process. From design & HTML development to bug testing, server management and security, HubSpot CMS is designed to remove unnecessary complexity.
This reduces frustration and instead allows you to focus on content and the marketing of your new website safe in the knowledge that it will be delivered on time and without error.
HUBSPOT CMS: KEY FEATURES - DRAG AND DROP MODULES
Utilise Modules on ANY PAGE, simply by dragging and dropping the module into a specific section and start editing.
HUBSPOT CMS: KEY FEATURES - GLOBAL MODULES
Global modules are reusable content modules that can be used across multiple pages and templates. So by editing it once, any update will reflect on all pages the module is on
HUBSPOT CMS: KEY FEATURES - PAGE & SEO OPTIMISATION
Easily create language specific pages for the website.�Optimise your Meta titles, Meta descriptions
HUBSPOT CMS: KEY FEATURES - VERSION CONTROL & STAGING
HubSpot CMS provides Version control so you can reload a previous person and logs who made the last edits
Pages can be scheduled, or in draft mode, ready to be published
HubSpot provides a staging arena and a Live environment as well
HUBSPOT CMS: KEY FEATURES - MOBILE & TABLET TESTING
Preview your page prior to publishing and view on mobile, tablet and desktop to ensure a seamless visual experience for the user
HUBSPOT CMS: KEY FEATURES - A/B TESTING
Run A/B Testing on the your page to see its effectiveness. HubSpot helps you to determine which version of a page is most effective.
HUBSPOT CMS: KEY FEATURES - PAGE BY PAGE DATA
View metrics of each page of your website, and view which contacts have been stored in your CRM
HUBSPOT CMS: KEY FEATURES - GDPR & PRIVACY
HubSpot provides GDPR compliance with privacy and consent as a standard feature
HUBSPOT CRM: KEY FEATURES
HubSpot CRM is a powerful tool for managing customer relationships and improving marketing & sales processes. Here are some of the key features of HubSpot.:
Contact Management | Email Marketing | Reporting and Dashboards | Mobile App | User Management | Task Management |
HubSpot CRM allows you to store all your contacts in one place, with details such as name, email, phone number, and company information. | HubSpot CRM has built-in email marketing features that allow you to create and send email campaigns to your contacts. | HubSpot CRM provides customizable dashboards and reports that allow you to track your team's performance and identify areas for improvement. | HubSpot CRM has a mobile app that allows you to manage your contacts and deals on the go. | HubSpot CRM allows you to manage user permissions and access, ensuring that only authorized users have access to sensitive data. | HubSpot CRM allows you to create and assign tasks to team members, ensuring that important follow-ups and actions are not missed. |
WHAT TYPES OF BUSINESSES IS THE HUBSPOT SOLUTION SUITABLE FOR?
Despite the clear benefits of the HubSpot platform, this solution may not be right for every business. Therefore, ask yourself if the solution below fits the needs of your business: ��The HubSpot Solution is right for your business if:
You own a business but have plans to grow and scale your business
You have limited IT and Marketing resources available to you and are self-sucient with these tasks
You have a small marketing budget but understand the need to make your business stand out and be highly professional from a digital viewpoint
Generating sales leads from your website is important to you
Every sales lead and sales opportunity has a high potential value
You want to be able to understand how leads are generated and which sources generate the most revenue for your business
You want to reduce the number of systems or software with a preference of using one solution that streamlines eort
You don't want to worry about your website being hacked or want to understand the technical elements of website hosting
THE PROCESS
OUR PROCESS
DESIGN
User Journeys, Mobile-First,�Clear Call to Actions
DEVELOPMENT
CMS, Reporting, Integrations,� CRM Connectivity
OPTIMISATION
Speed Analysis, Code Cleanup, Security Resolution
POST-LIVE
SEO Readiness, On Page SEO, Post-Live Audit
NEXA's strategic approach has evolved over the last 19 years of designing and developing new websites for our clients. We'll break down these four key stages here.
WEBSITE DEVELOPMENT PROCESS - HUBSPOT PROJECT STAGES
Stage 1
Stage 2
Stage 3
Stage 4
Project Kick-Off
Review of project goals, business objectives, customer journey, confirmation of SOW
Competitor Analysis
Identification & review of primary competitors based on strengths, weaknesses, & opportunities
Concept Designs
Creation of 2 x concept designs incorporating brand elements & submission for review and feedback
Internal Pages
Post-concept approval, all internal pages will be designed & submitted for final review and feedback
Stage 6
Content Population
Population of text, images, & video onto the website. Includes testing & reformatting of web pages if required based on final content
Stage 7
Pre-Launch Testing
Security testing, SEO optimization, & installation of tracking as required. Integrations will also be added & tested at this stage if required
Stage 8
Go Live
Full support to push the website to 'live' format. We'll provide IT support to ensure that your server setup is optimized for the website
Stage 9
Post Live Analysis
Once the site is live, we will use tools to provide actual user engagement on the site, for analysis & review, & enhancements to
the website
Stage 5
CMS Development
Creation of the content management system & integration with the website interface
NEXA's strategic approach has evolved over the last 17 years of designing and developing new websites for our clients. We'll break down these four key stages here.
WEBSITE PROJECT TIMELINE: HUBSPOT WEBSITE
NEXA WEBSITE MAINTENANCE OFFERING
Our maintenance packages are designed to support your business and website’s needs and we therefore maintain every part of your website as it stands today. If however, you require new pages or sections to be created on the website or require a drastic overhaul, our team may have to provide you with an additional quotation and time-frame for this work.
These may include the following typical change requests:
Not included in maintenance:
NEXA WEBSITE MAINTENANCE OFFERING
NEXA WEBSITE MAINTENANCE FEATURES
What’s included | Description |
Design and Programming Hours / Year | Total number of Design and Programming Hours available for your website each year. Hours can be used as required with no monthly limitation of usage |
Nexa Priority Service & Ticketing System Access | Priority Service! We’re here should you need us for consultation and advice. You become our priority and have access to our senior team. Whether you require support or advice, we can assist you. |
Textual content | Editing of text / field names, buttons and sentences on the site which is not controlled by the CMS |
Textual content | Website Content Updates – adding, editing and/or removing any text or copy on the existing site including any articles, reports, contact information and product or service description - that is not controlled by the CMS |
Design | Modifications to graphical elements existing on the current website (e.g. a font or a button) |
Design | Addition of graphics provided by the client to an existing web page |
Design | Graphics & Animation Updates – adding, editing and sizing of any pictures / animations to the existing website which does not fall under the scope of the layout or actual design of existing website - that is not controlled by the CMS |
Functionality / Development | Fixing of any functions that exist on the current website, that are not performing as they once were |
Functionality / Development | Script / Program Updates – adding, editing, removing and installing any scripts, programs or software to the existing website can be done under the scope of this contract |
NEXA WEBSITE MAINTENANCE FEATURES
What’s included | Description |
Functionality / Development | Fixing of broken links. |
Monitoring of your web site intermittently upon your request. | Monitoring your website functionality to ensure that everything is working as it should and upgrade where necessary. Some plugins may become outdated and no longer work with the newest version of your website software. Plugins may need upgrading to accommodate the newer version, or become obsolete with the improvements in the website software. Regular monitoring and updating to ensure impeccable performance across all major browsers due to the fact that not all browsers render sites in the same way. |
Backups | Regular and thorough backups of your site so that it may be fully restored in case of loss. (Server Imaging backups will occur weekly, Full backups will occur monthly), as long as Nexa are Hosting your website. |
SEO | On page SEO updates such as Meta tags (title, description, keywords), alt tag, h1, h2, h3. |
Updates | Social Media / Plugin or Widget Updates |
Updates | Updates related to the OS of the server |
Updates | Upgrades to Customer's content management system, including plugins and themes. |
Misc | Removal of malware, spam and malicious code from Customer's website. |
Misc | Recovery of files from backups, if available |
Incidents are categorised by three levels of severity:
1. High Priority
2. Medium Priority
3. Low Priority
-An incident that has effects limited to the software in which it occurs and can be avoided with little user inconvenience. Low priority incidents will be recorded and will be corrected in future releases of the website / software.
In respect of incidents, the Service Desk will respond to (but not necessarily fix) each Support Ticket within the following time-scales:
SLA FOR WEBSITE MAINTENANCE
STRUCTURED CLIENT COMMUNICATION
SLACK:
We are available on Slack for everyday communication. We create Slack channels to make every communication easier.
EVERYDAY COMMUNICATION
& PROJECT TRACKING
GOOGLE SUITE:
We are completely on Google, from mail to drive. Clients can comment on documents, run through in an easier fashion.
WHATSAPP:
For every urgency, or quick reach-out, we also create WhatsApp groups with our clients.
CALL US:
Of course you can always pick up the phone and give us a quick call. We assign dedicated account managers who ensure client success and smooth communication.
ONLINE: JOB STATUS REPORT (JSR) MEETING:
We have a weekly JSR meeting to discuss our Job Status Report document which is then sent to the client for review, These meetings essentially discuss the completed, the work in progress and upcoming tasks.
WEEKLY MEETINGS
TO KEEP UP WITH THE PROGRESS
BRIEFING MEETINGS:
If you got a brief, we can have a quick chat to have a better understanding of details. To make them quicker, we do online briefing sessions alongside the documents.
MANAGEMENT MEETING:
A way to align with the business goals, discuss vision, and opportunities.
MONTHLY MEETINGS
SHARE REPORTS, DISCUSS SUCCESS & OPPORTUNITIES
IN-PERSON REPORTING MEETINGS:
A monthly reporting meeting with the departmental team leads to discuss the results and KPIs.
CLICKUP:
Add everyday tasks to form comprehensive analysis of resources allotted, status, and create easy Gantt charts through Clickup.
POST
LAUNCH
Hotjar
POST LIVE ANALYSIS
CREATIVE HERE
Inspectlet
Records videos of visitors’ navigation on your site, allowing you to see their user journey, including mouse movement, scrolling, clicks, and key presses. You will be able to see exactly how users are navigating your website, allowing access to priceless information about potential customers. You will see what elements are attracting their attention and what might be confusing to them. You will see exactly what users are looking for and how they use your site, which helps to understand their mindset and increase your conversion rate.
POST LIVE ANALYSIS
CREATIVE HERE
POST LIVE ANALYSIS
GT Metrix
Google Page Insights
This tool generates various performance metrics, including a personalized Optimization Score and a list of prioritized suggestions to help improve the website’s running speed on both mobile and desktop. With this data, the team can analyse and implement these recommendations, improving the overall score and further optimising the website.
POST LIVE ANALYSIS
Google Analytics
As a standard procedure, your website will already have Google Analytics installed into the site. This ensures that you can track online traffic, understand user behaviour, view reports, and improve your online advertising, SEO and content marketing, etc. It is an invaluable tool that provides in-depth analyses about your website.
POST LIVE ANALYSIS
WEBSITE LAUNCH PACK
We want your website launch to be a success��Prior to launching your website our team will work to provide you with a customised launch pack based on brand, requirements and offering. This is a template example of what will be provided and can include:
TEAM
STRUCTURE
Executive Steering Committee
Client
Client
Project success will ultimately be achieved as a result of smooth and efficient collaboration between both parties.
To this end, NEXA proposes the formation of an Executive Steering Committee that consists of key personnel from both NEXA and your team. The aim of the Executive Steering Committee is to drive additional internal accountability from NEXA and to ensure that the goals and objectives of your business are aligned with the goals of this specific project.
PROJECT INPUTS & STRUCTURE
Project Sponsor
NEXA
Project Manager
Project Manager
Technology Lead
Project team
Key Stakeholders
NEXA INTERNAL PROJECT STRUCTURE
For projects such as the one defined in this proposal, NEXA will utilise a vast number of resources to ensure the successful completion of your new website project.
The following teams will be actively involved in the project at the relevant stages:
The personnel to be deployed from each team is broken down in the chart on the left.
THE TEAM FOR SWOT HOSPITALITY - WEB DEVELOPMENT
Gary
Head of Client Strategy
Adeeb
Supporting Account Manager
Jamy-Lee�Head of English Content & Translations
Bernard�Graphic Designer/ Animator
Reef Halaseh�Head of Content & Translations
Caryn Oram�Copywriter
Luleth Modjadji�Copywriter
Ahmed Zaki�UI/UX Designer
Aman Goyal�Team Lead - HubSpot Developer
Harsh Kumar�Hubspot Developer
Tahla Rajput�UI/UX Designer
Minali Patel
Project Manager
Menam Abdel�Lead Front End Developer
Andrew possesses a fervent enthusiasm for connecting individuals, brands, and businesses with groundbreaking and inventive digital experiences. His insatiable curiosity drives him to constantly challenge himself by acquiring new knowledge that he can impart to others.
Boasting over two and a half decades of international commercial experience, Andrew contributes a vast reservoir of skills and insights to his professional endeavors. He has an established history of devising and implementing effective, wide-ranging business expansion strategies for Fortune 500 corporations. Outside of his professional life, Andrew is an avid fan of chicken wings and Snoop.
Andrew Thomas
Amit Vyas
Amit founded NEXA in 2005 as a leading digital-first growth marketing agency. In his capacity as CEO, Amit has been the strategic driving force behind NEXA’s growth into one of the largest independent digital marketing agencies in the UAE, with additional offices in the UK, USA, and Australia.
With a wealth of experience, education and prestigious accolades, Amit has successfully led the NEXA from Web 1.0 into Web 2.0, where he worked strategically with large global brands. His focus during the last 18 months has been to help companies realise the opportunities provided by Web3, and he is currently working in this space with companies around the world. Amit is also a Board Member at several technology businesses.
PARTNERS
Taking charge of NEXA’s website and mobile application development services, Jatin maps the direction of operations for the in-house team of designers, project managers, engineers, and developers. As NEXA’s co-founder, with vast experience in web and digital business strategy, Jatin’s ultimate destination is always success.
Jatin Mava
Ravi Vyas
As a co-founder, Ravi holds the reins of NEXA’s social media and paid media endeavours, while also steering the commercial direction of the business. He is the go-to senior executive when it comes to social media and is highly respected in the industry.
PARTNERS
TEAM BIOGRAPHIES
Adeeb Al Madi - Business Development Manager
Adeeb is a seasoned Business Development Manager with a proven track record of delivering exceptional results. With a diverse background of living in various countries such as Morocco, Saudi Arabia, Jordan, and the UAE, Adeeb brings a unique perspective to his work. His extensive 7-year experience in sales coupled with his background in e-commerce and development have given him the skills to provide clients with fully-integrated solutions that drive growth.
Adeeb is a problem-solver at heart and takes a holistic approach to every project he undertakes. His unwavering commitment to achieving success has won him many happy clients who appreciate his meticulous attention to detail and relentless focus on meeting campaign goals. Whether it's onboarding new clients or aligning growth strategies with digital marketing execution, Adeeb's expertise is evident in his work.
Gary Williams - Head of Client Strategy
Gary has been part of the NEXA team since 2016 and currently holds the position of Head of Client Strategy. With over 8 years of experience working in digital marketing, Gary is a specialist when it comes to client service and aligning multiple stakeholders throughout digital projects to achieve common goals. His role as Head of Client Strategy allows him to work with account managers and NEXA's internal teams to drive growth for clients and ensure they benefit from a fully-integrated approach, seamless execution and strategic marketing support. Gary assists clients including The Berkeley Group, Audi and Bosch with their digital strategies, marketing plans and lead generation strategy. He also holds a BSc (Hons) Degree in Management with e-Marketing from Bournemouth University, as well as HubSpot certifications in Inbound Marketing, Inbound Sales and Growth Driven Design.
Minali Patel - Project Manager
Minali is a biotechnology engineer with diverse, cross-functional experience spanning multiple industries. With adaptability, hands-on problem-solving, and teamwork as her strengths, she has worked in fast-moving consumer goods across supply chains, in digital media, and in B2B and B2C events. This dynamic career has seen Minali engage with leading multinationals such as P&G and Unilever, as well as arts and culture start-ups in the UAE.
TEAM BIOGRAPHIES - CONTENT
Jamy-Lee Mansfield - Content Team Lead
Born in South Africa, Jamy-Lee is a Senior Copywriter at NEXA and has been working in our team for over two years, delivering quality website copywriting, ad copy, blog writing, social media marketing and creative copy for various platforms and assets. She holds a Bachelor of Arts degree specialising in three fields, namely English Literature, Linguistics and Psychology. She also has a Postgraduate Degree in Education, with experience teaching primary- and senior-grade students in Cape Town, South Africa and in Kuwait, Middle East. Previously, Jamy-Lee has worked as a Creative Content Writer, a Proofreader and an SEO Copywriter. Her knowledge of different markets stems from working for clients from South Africa, the UK, US, Middle East and beyond. She now draws on her extensive skill set to deliver quality copywriting to drive the success of clients spanning a host of sectors ranging from lifestyle to finance.
Luleth Modjadji - Copywriter
Luleth Makutu is a South African Author and Copywriter. She completed her matric in 2015 and followed her dream of becoming a writer. In 2016 she began her journey as a freelancer, writing for a few local newspapers, magazines, and websites. In 2018 she enrolled at the Tshwane University of Technology, one of the leading and largest Technikon universities in Africa, where she studied for a National Diploma in Language Practice and will graduate in 2023. Her academic journey with TUT encouraged her to produce her self-published book Love and Other Horror Stories. TUT opened doors of opportunity for her as a freelancer. She soon became a copywriter and has been a part of some government projects to create an online presence for small businesses. Currently she is a copywriter at NEXA.
Reef Halaseh
Head of Content & Translations
Reef is a writer, editor, and book hoarder from South Africa. She joined NEXA in 2022 as a Copywriter for the Content Team. With over six years of experience in writing across multiple industries, Reef has worked in publishing, corporate, entertainment, and education, among others. If she isn’t writing for work, she’s writing her Master's thesis in English Literature, which she uses as an excuse to routinely purchase armfuls of books from secondhand shops. When not at her desk, Reef is an outdoorswoman. You’ll find her on multi-day hikes, in campsites, scaling rockfaces, or trail running… for fun!
TEAM BIOGRAPHIES - CONTENT & DESIGNER
Jamy-Lee Mansfield - Content Team Lead
Born in South Africa, Jamy-Lee is a Senior Copywriter at NEXA and has been working in our team for over two years, delivering quality website copywriting, ad copy, blog writing, social media marketing and creative copy for various platforms and assets. She holds a Bachelor of Arts degree specialising in three fields, namely English Literature, Linguistics and Psychology. She also has a Postgraduate Degree in Education, with experience teaching primary- and senior-grade students in Cape Town, South Africa and in Kuwait, Middle East. Previously, Jamy-Lee has worked as a Creative Content Writer, a Proofreader and an SEO Copywriter. Her knowledge of different markets stems from working for clients from South Africa, the UK, US, Middle East and beyond. She now draws on her extensive skill set to deliver quality copywriting to drive the success of clients spanning a host of sectors ranging from lifestyle to finance.
Ahmed Zaki - UI/UX Designer
Ahmed is an innovative Front-end Developer with over 5 years’ experience in building and maintaining responsive websites in the recruitment industry. He is proficient in HTML, CSS, jQuery, JavaScript, WordPress, SASS and modern libraries and frameworks, and possesses an extensive knowledge of Adobe Photoshop and Sketch. Together with his passion for UI and UX design, he notes the above experience and knowledge as his reasons for always striving to provide positive experiences for both users and the client
Talha Muzaffar - UI/UX Designer
Talha Muzaffar is a graphic designer hailing from Karachi, Pakistan. For Talha, his career not only pays the bills but fills the heart. He has been passionate about graphic design since his teenage years, and now holds over seven years of professional industry experience.
Talha is an expert in Adobe Suite and Figma, and his work has spanned social media, logo design, stationary, website, and mobile UI design, producing high-quality, valuable, and eye-catching designs.
Aman Goyal - Team Lead, HubSpot Developer
Aman is an experienced Frontend Developer with an extensive, hands-on work history in the information technology and services industry. He is skilled in HTML5, CSS3, JS, JQuery, HubSpot, Marketo, BootStrap, Google web designer, Photoshop, WordPress, Amp, Adobe Plugins UI, and possesses fine-tuned analytical and management skills.
TEAM BIOGRAPHIES - WEB
Harsh Kumar - Hubspot Developer
Harsh is a HubSpot Developer who prides himself on growing with the platform over the years. To date, he has worked on more than 200 websites and is well-versed in HubSpot COS, custom modules, emails and the overall features of the platform. The past 5 years have almost exclusively been dedicated to developing in HubSpot – even before joining Nexa, when he worked with a few Inbound Marketing agencies.
Menam Abdel - Lead Front End Developer
Beginning his career in 2016, Menam is now an experienced Frontend Developer with just over 6 years’ experience of working the computer software industry and using a wide variety of technologies. His skills lie in core JavaScript and the frameworks around it, but expands to React, HTML, SASS, Shopify, WordPress, HubSpot and AJAX as well. Menam is always eager to learn new skills and expand his knowledge as a software developer and is passionate about sharing his knowledge and mentoring other developers.
TEAM BIOGRAPHIES - CREATIVE
Bernard Edquibal - Graphic Designer & Animator
Bernard is a Senior Graphic Designer based in the Philippines and has been part of the NEXA team since 2018. When away from his desk, Bernard enjoys outdoor activities, DIY projects, and spending time with friends and family. Not only a creative, Bernard plays different musical instruments. NEXA feels like family to him, and he loves the work-life balance he has been able to create while continuing to grow as a NEXA designer.
CASE STUDIES
CLIENT:
SECTOR: F&B
CASE STUDY
Website Design & Development
Abela and Co specialise in foodservice management of all kinds, ranging from corporate, industrial, educational, hospitality, healthcare, oil & gas, F&B retail management, banqueting & outdoor events and support services.
NEXA provides ongoing maintenance to the company improving the CMS functionality that was custom developed in WordPress and custom PHP.
CLIENT:
SECTOR: F&B
CASE STUDY
Website Design & Development
Al Aswaq provides fresh fruits, vegetables, quality meats, and bakery delicacies. They are dedicated to providing excellence for absolute customer satisfaction.
They needed a website and app for their convenience stores located throughout the emirate of Ras Al Khaimah. We designed a world-class eCommerce site (using Magento) and app (for iOS and Android) that included inventory management, payment gateways, and connected deliveries. We focused on UI/UX for both Arabic and English users.
NEXA ultimately delivered a successful venture for Al Aswaq that increased their revenue and expanded their customer touchpoints.
CLIENT:
SECTOR: F&B
CASE STUDY
Website Design & Development
Pizza Express is a longstanding Nexa client. Our work started with the UAE’s Pizza Express website and extended to their website for the Singapore market. We then tracked user journeys on the sites and analyzed search engine performance.
This allowed us to make research-based enhancements, such as ensuring the offers were clearly displayed and orders could be placed with ease. This increased both website ‘stickability’ and orders placed.
CLIENT:
SECTOR: F&B
CASE STUDY
Website Design & Development
Unifrutti is owned by the De Nadai family and is considered one of the largest private groups in the fresh produce industry with over 50 Million export cartons a year. The website NEXA produced focused on showcasing the heritage and the reach Unifrutti has worldwide.
The site was designed to provide information to prospective suppliers and distributors, and the key to this was ensuring the history and pedigree of Unifrutti was encapsulated.
CLIENT:
SECTOR: HOSPITALITY
CASE STUDY
Website Design & Development
Bab Al Nojoum, an esteemed glamping entity that offers exquisite campsite experiences across Abu Dhabi, featuring camper vans and luxurious rooms amidst captivating desert and coastal settings.
We partnered with Bab Al Nojoum to design, develop, and create English and Arabic content for their website. Utilizing WordPress, we delivered a seamless platform that showcased their unique glamping sites and provided visitors with an immersive booking experience.
Our ongoing support includes constant modifications, addition of new locations, and proactive maintenance, ensuring the website remains at its peak performance.
Bab Al Nojoum expressed great satisfaction with the results, emphasizing our dedication to delivering exceptional services and fostering a successful collaboration.
CLIENT:
SECTOR: HOSPITALITY
CASE STUDY
Website Design & Development
In 2021, a Dubai-based startup named Thirty Sleeps launched to provide a travel concierge service specializing in long-term stay solutions such as hotels and serviced apartments for guests who plan to stay for 30 nights or more. To offer guests a user-friendly and customized experience, they approached NEXA to create their website using Hubspot web development.
The website offers a range of options for guests to choose from, including price range, location, and specific needs. Thirty Sleeps acts as an intermediary between the guest and the hotel or apartment property, allowing guests to filter their options, and the startup's team analyzes their requirements to match them with the most suitable accommodation.
CLIENT:
SECTOR: F&B
CASE STUDY
Website Design & Development
In the bustling landscape of digital innovation, a story emerged that epitomized the journey of a modern startup. Born from the spark of an idea, ZAD Source began its ascent as a fledgling venture. With passion as their compass, the team embarked on a transformative odyssey.
Triumph reverberated as the website unfurled its wings. ZAD Source's online metamorphosis not only mirrored their aspirations but propelled them. The victory was resounding as newfound clients were captivated by the virtual embodiment of ZAD Source's ingenuity. This saga stands as a testament to the power of vision, innovation, and strategic design, a chronicle where the artistry of creation converged with entrepreneurial triumph.
TESTIMONIALS
CLIENT TESTIMONIAL - NOLTE KÜCHEN
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth.
It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
CLIENT TESTIMONIAL - CONNOLLY'S RED MILLS
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.
Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
CLIENT TESTIMONIAL - ROVE HOTELS
NEXA has grown to become not just our growth marketing agency of choice, but also our partner in business.
From the very start, NEXA has been committed to finding solutions to challenges that we as a business have faced, becoming a team that we have come to trust with our goals for the last 3 years. We look forward to working with the NEXA team going.
CLIENT TESTIMONIAL - SAVOY HOTELS
COMMERCIAL
COMMERCIAL PROPOSAL
Website Design & Development |
Website Design & Development Custom design approach, inclusive of:
|
Website Hosting Not required - Included with the Hubspot License fees |
Website Maintenance (30 hours per year) Includes Nexa managing the website, providing monthly reports, and updating all content as required. Inclusive of 30 hours of full maintenance. Applicable for the current website and transferable to the new website once launched. |
|
COMMERCIAL PROPOSAL
SERVICE | PRICE | QTY | SUBTOTAL |
NEMO WEBSITE (as per the deliverables table within this proposal) | AED 30,000.00 | 1 | AED 65,000.00 |
MYCORINI WEBSITE (Clone NEMO website and Branding it to Mycorini) | AED 15,000.00 | 1 | |
SWOT WEBSITE (as per the deliverables table within this proposal) | AED 20,000.00 | 1 | |
| SUBTOTAL | AED 65,000.00 | |
| VAT (5%) | AED 3,250.00 | |
TOTAL COST | AED 68,250.00 | ||
HubSpot License | Price | QTY | Subtotal |
Hubspot CMS (Starter Customer Platform) - Paid directly to Hubspot There are further modules are features available in addition: here *This license allows for up to 30 x website pages. Larger website will require the Hubspot CMS Professional license | $20 | 12 | $240 |
COMMERCIAL PROPOSAL
Website Content | PRICE | QTY | SUBTOTAL |
English Website Content Writing & Population Professional website copywriting by native English speaker and writer. Price per website page - estimated 500-700 words per page. | AED 300.00 | 10 | AED 3000.00 |
| SUBTOTAL | AED 3,000.00 | |
VAT (5%) | AED 150.00 | ||
TOTAL | AED 3,150.00 | ||
Website Maintenance | PRICE | QTY | SUBTOTAL |
Website Maintenance (30 hours per year)/Website Includes Nexa managing the website, providing monthly reports, and updating all content as required. Inclusive of 30 hours of full maintenance. Applicable for the current website and transferable to the new website once launched. | AED 9,000.00 | 1 | AED 9,000.00 |
| SUBTOTAL | AED 9,000.00 | |
VAT (5%) | AED 450.00 | ||
TOTAL | AED 9,450.00 | ||
SITEMAP
SITEMAP NEMO
SITEMAP MYCORINI
SITEMAP SWOT HOSPITALITY
TERMS & CONDITIONS
Terms & Conditions
2 iterations permitted, additional will be at a charge
THANK YOU