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Active Minds Public Relations

Maddie Gramlich, Hayley Hyer, and Jamie Roberts

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Overview:

  • Project Plan
  • Key Messages
  • Objectives
  • Our Materials

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Project Plan:

  • Increase brand awareness
  • Gain a stronger male presence

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Elevator Pitch:

“Active Minds is working to change the conversation about mental health on campus. Silence kills, so we speak. Our meetings are Tuesdays at 9pm, in Arrupe 114.”

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Key Message #1

Mental health is important.

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Key Message #2

Mental health affects everyone.

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Objective #1:

Increase brand awareness

Tactics:

  • Partner with other organizations
  • Connect through social media
  • Maintain relationships

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Objective #2:

Gain a stronger male presence

Tactics:

  • Send out a survey
  • Partner with athletics department
  • Social media campaign

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Our Materials:

  • Emails
  • Follow-up resources
  • Social media posts

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Active Minds

SAB + Active Minds Collaboration

Student Activities Board is responsible for all of the fun for the students at Rockhurst, why not have some fun of your own?

With such a huge responsibility, there are bound to be some challenges for members of this organization.

Here at Active Minds, we want to start a conversation about mental health tools for your members to tackle the stresses of life through healthy outlets. Please reach out to us and we’ll provide the content, activity, and fun for you and your fellow leaders regarding common issues all members can relate to.

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Active Minds

Caring for your Residents & Fellow Leaders

As a residential life leader, it is obvious you care for others!

Have you thought about the mental health of your Res Life leaders?

Here at Active Minds, we want to invite the Res Life leaders at Rockhurst University to join the discussion of mental health and give practical tools for your residents to handle life through healthy and positive outlets.

Please reach out to us and we’ll provide the content, activity, and fun for you and your fellow leaders regarding common issues all members can relate to.

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Active Minds

Mental Health is for the Boys!

When is the last time you asked your brothers how they are doing?

How are they handling personal or academic challenges or stressors?

Here at Active Minds, we want to invite the men at Rockhurst University to join the discussion of mental health and give practical tools for your brothers to handle life through healthy and positive outlets.

Please reach out to us and we’ll provide the content, activity, and fun for your fraternity regarding common issues all members can relate to.

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Example Resources

  • Benefits of journaling
  • How to check in on your friend
  • Self care during finals
  • What’s in a name?

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Social Media Posts

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We would love your feedback!

Questions? Suggestions? Compliments?