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3 ACTIONS TO IMPACT

YOUR PUBLIC IMAGE TODAY

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Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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2

  1. MAKE FRIENDS WITH THE LEARNING CENTER & BRAND CENTER

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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  • Prepares you for leadership and committee roles
  • Helps solve problems
  • You choose the topics and when to learn
  • Courses are practical and short

THE LEARNING CENTER

3

Expand Your Knowledge

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

Rotary Leadership Colors

Secondary Colors

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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INCLUDES GOOD PUBLIC IMAGE INFO

4

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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VARIETY OF TOPICS: ROTARY LIFE

5

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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PROFESSIONAL LIFE

6

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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THE BRAND CENTER

7

Always There to Help You

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

Rotary Leadership Colors

Secondary Colors

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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LOGOS

8

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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PHOTOS AND VIDEOS

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Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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OTHER TOOLS

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Colors and Fonts

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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WHY USE THE BRAND CENTER?

  • It will help you create powerful, compelling messages
  • Strengthens our brand and looks professional
  • Highlights People of Action as a way of talking about us
  • Keeps communications consistent
  • Engages and attracts more members, partners, and donors

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Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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BOOKMARK IT!

BRANDCENTER.ROTARY.ORG

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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2. LEVERAGE COMMUNITY CONNECTIONS

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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What we will cover:

    • Media connections
    • Building relationships + engaging with local leaders
    • Be the brand
    • Understanding your community + volunteer and member engagement 

LEVERAGE COMMUNITY CONNECTIONS

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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MEDIA CONNECTIONS

Selling your story…

Perception is reality…

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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LEVERAGE COMMUNITY CONNECTIONS

Building Relationships + Engaging with Local Leaders

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- Community Leaders -

- Community Events -

- Your Network -

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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LEVERAGE COMMUNITY CONNECTIONS

Be the Brand

  • When you partner with someone in the community, you are your own brand and doing your own public image.
  • Wear your t-shirt, pin, hat, etc. That is your opportunity to showcase who Rotary is and share your story. 

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Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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LEVERAGE COMMUNITY CONNECTIONS

Understanding Your Community + Volunteer and Member Engagement 

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  • Know your customer in and out
  • Motivate members/volunteers to get comfortable talking about Rotary
  • Spotlight what matters to these internal stakeholders, including how awesome they are

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Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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LEVERAGE COMMUNITY CONNECTIONS

Conclusion

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  • Your Rotary story is powerful and can be an invitation to media and potential members.

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  • Leverage leaders in your club, community, and your network!

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  • Wearing Rotary swag in your community is a great way to build the brand—and Rotary membership!

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  • People you connect with in your Rotary club are catalysts for the exposure and access to new members, money, and momentum for your projects. KYC (Know Your Customer) still applies.

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Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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3. EXPAND YOUR DIGITAL PRESENCE

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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Royal Blue

R23,G69,B143

Azure

R0,G93,B170

Sky Blue

R1,G180,B231

Violet

R135,G33,B117

Orange

R255,G118,B0

Gold

R247,G168,B27

Cranberry

R217,G27, B92

Turquoise

R0,G153,B153

Rotary Leadership Colors

Secondary Colors

WHAT IS DIGITAL PRESENCE?

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  • email
  • Website
  • Social Media
    • Facebook
    • Instagram
    • LinkedIn
    • X (Twitter)

You can exist online, but it does not mean having a presence

    • You, Rotary clubs, Rotary district: storytelling
    • The Internet = The ‘traffic’ you create online
        • Website to social media to website
    • The Public = How people perceive your online Rotary presence
        • What they say about you
        • How they engage with you

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Royal Blue

R23,G69,B143

Azure

R0,G93,B170

Sky Blue

R1,G180,B231

Violet

R135,G33,B117

Orange

R255,G118,B0

Gold

R247,G168,B27

Cranberry

R217,G27, B92

Turquoise

R0,G153,B153

Rotary Leadership Colors

Secondary Colors

EXPAND YOUR DIGITAL PRESENCE

Storytelling: Visibility, credibility, reputation

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The actions you take and the content you produce:

    • What makes you different?
    • Understand what makes a meaningful story
    • Impact your audience emotionally, mentally, and even physically

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Royal Blue

R23,G69,B143

Azure

R0,G93,B170

Sky Blue

R1,G180,B231

Violet

R135,G33,B117

Orange

R255,G118,B0

Gold

R247,G168,B27

Cranberry

R217,G27, B92

Turquoise

R0,G153,B153

Rotary Leadership Colors

Secondary Colors

EXPAND YOUR DIGITAL PRESENCE

Website & social media: Sharing with purpose

Ways to achieve a strong digital presence:

    • Be consistent with your brand
    • Focus on your audience
    • Use social media to drive readers to your website or vice versa

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EXPAND YOUR DIGITAL PRESENCE

Content that connects

  • Create video content that tells a story and Illustrates what someone can expect from your club or district’s activities and membership
  • Protip: Use CapCut to edit video and generate auto captions
  • Find many tutorials on YouTube

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Royal Blue

R23,G69,B143

Azure

R0,G93,B170

Sky Blue

R1,G180,B231

Violet

R135,G33,B117

Orange

R255,G118,B0

Gold

R247,G168,B27

Cranberry

R217,G27, B92

Turquoise

R0,G153,B153

Rotary Leadership Colors

Secondary Colors

EXPAND YOUR DIGITAL PRESENCE

Advertising for social media

  • Advertise Rotary district and club events and in-the-moment
    • Events, fundraisers, service projects
  • Photographs and videos
    • People of Action in action
  • Make use of social media
    • Share to social media in the moment—live streaming

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Royal Blue

R23,G69,B143

Azure

R0,G93,B170

Sky Blue

R1,G180,B231

Violet

R135,G33,B117

Orange

R255,G118,B0

Gold

R247,G168,B27

Cranberry

R217,G27, B92

Turquoise

R0,G153,B153

Rotary Leadership Colors

Secondary Colors

EXPAND YOUR DIGITAL PRESENCE

The Public

  • What they say about you
  • How they engage with you

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Creating curiosity increases membership

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Visit and use the Learning Center and Brand Center

Identify and partner with others in your community for broader visibility and impact

Expand your digital presence: It's more than relying on a single platform

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CALL TO ACTION

1

3

2

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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Put your name, email, and district in the Chat to get on the distribution list!

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

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QUESTIONS

Royal Blue�R23,G69,B143

Azure�R0,G93,B170

Sky Blue �R1,G180,B231

Violet�R135,G33,B117

Orange�R255,G118,B0

Gold�R247,G168,B27

Cranberry�R217,G27, B92

Turquoise�R0,G153,B153

Rotary Leadership Colors

Secondary Colors