Founder : Ilham Nadeem
https://fleur.com.pk/
Meet Ambreen
has Crochet Skills
which can earn money.
She didn't have permission to step outside her home.
The world is tired of machines. It's craving hands
That craving turned into a global crafts market worth
13.80 Billion dollars.
Source: Technavio, Global Knitting and Crochet Market, 2026–2030.
Artisans Empowered
47
From Feb 2025 to Sep 2026
Our Products
PKR 2.48M in 8 months, already 55% more than all of 2025
JUNE REVENUE: PKR 480,000
Net Profit: PKR 192,000
225 pieces x 400 PKR
=90,000 PKR
40% net margin = 36,000 PKR
Crochet Paranda (225 Pieces)
PKR = 90,000
Pearls Paranda
(100 Pieces)
PKR = 50,000
100 pieces x 500 PKR
=50,000 PKR
40% net margin = 20,000 PKR
Crochet Bag
(36 Pieces)
PKR = 180,000
36 pieces x 5000 PKR
=180,000 PKR
40% net margin = 72,000 PKR
Keychain
(160 Pieces)
PKR = 80,000
160 pieces x 500 PKR
=80,000 PKR
40% net margin = 32,000 PKR
Hair Accessories
(200 Pieces)
PKR = 80,000
200 pieces x 400 PKR
=80,000 PKR
40% net margin = 32,000 PKR
B2C from our Website
Mostly B2B Customers
A Growing Market
$ 13.8 Billion
225M $ Pakistani Exports
TAM
SAM
SOM
$400K
13.4k $
revenue earned of the $400K SOM
Why Fleur
Typical Artisan Sellers
Requires leaving home to work
Inconsistent quality, no central check
Impact claims, no proof
Fleur
Raw material delivered, work collected at her doorstep
Every piece cleaned, checked, packed in Peshawar
B2B wholesale + retail + export, multiple channels
Use of Funds
Ask is $15,000 for 10 % Equity
Spending | Amount |
Scale-up | $6,000 |
Artisan network growth | $4,000 |
Raw material working capital | $3,000 |
Brand & export marketing | $2,000 |
Total | $15,000 |
Meet Our Team
Ilham Nadeem Founder
(Production & Operations Lead)
Hamayun Riaz Co-Founder
(Finance & Client Relations)