SEASON 2: F#%K YEAH RAINBOW CANNONS

NEW YORK: FRIDAY 27 MARCH, 2020 FRI 18 SEP, 2020

CHICAGO: TUESDAY 31 MARCH, 2020 THURS 24 SEP, 2020
SAN FRANCISCO: THURS
DAY 2 APRIL, 2020 FRI 25 SEP, 2020
SEATTLE: FRIDAY 3 APRIL, 2020

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POSTPONED:
Due to the outbreak of Coronavirus COVID-19 we are postponing these events until September. Ticketholders, please check your inboxes.

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Shoutouts to Ben Funnell, one of Australia’s best designers, for his art and sweat in this deck.

Check him and April77 Creative out here: http://www.april77.com

Also, shoutouts to Nayantara Dutta, Karen Faith, Davis Ballard, and Fadi Dada for their energy and guidance in Season 1.

EVENT POSTPONED

Wednesday, 11 March, 2020
We’ve decided to postpone The Strategy Megaclass until September, 2020. Looking at the various reports from scientists, health organizations, and governments around the world and hearing about how companies are responding with respect to travel, WFH, and public events, we concluded that the wisest thing to do would be to move the classes.

This isn’t a decision we took lightly but we hope ticketholders understand. Please check your emails for details.

Hopefully, we’ll meet in the flesh soon. - Mark and Julian

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DOING STRATEGY CAN FEEL LIKE BEING STUCK IN A SWAMPY HOLE.

EVEN WITH THE BEST INTENTIONS IN THE WORLD, STRATEGISTS CAN FEEL UNVALUED, NOT LISTENED TO, AND THAT THEY’RE NOT GETTING ANYWHERE.

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F#%K THAT!

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F#%K YEAH
RAINBOW
CANNONS

WE WANT TO HELP STRATEGISTS BUILD

THAT NO ONE CAN IGNORE.

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JULIAN COLE

COMMS PLANNING

Julian reaches 20,000+ strategists every month with his Planning Dirty newsletter and Academy.

MARK POLLARD

BRAND STRATEGY

Mark does likewise with his Sweathead podcast and Facebook group. He has a new book “Strategy Is Your Words” launching soon, too.

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IN THE PAST YEAR ALONE,
WE’VE CONSULTED WITH
TWITTER, APPLE, UBER, DISNEY, FACEBOOK, EURONEWS,
THE WALL STREET JOURNAL
AND AGENCIES AROUND
THE WORLD.

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WE’RE ON A MISSION

TO ARM PEOPLE WITH THE
CONCEPTS AND SKILLS THAT
WE’VE BEEN FORTUNATE ENOUGH
TO BUILD CAREERS WITH.

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WE’LL TEACH YOU

A BATTLE-TESTED APPROACH TO STRATEGY THAT WE USE IN OUR WORK.

IT WILL HELP YOU SHOOT THE COLOR OUT OF YOUR HEAD AND INTO YOUR CREATIVE BRIEFS.

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IT MIGHT ALSO HELP YOU

SPARK
YOUR
CAREER

GRAB
BIGGER
SCOPES

WIN
LARGER
CLIENTS

MAKE
COLORFUL
WORK

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IN ONE DAY, WE’LL BUILD
YOUR STRATEGY CANNON WITH...

7 HRS HANDS-ON EXERCISES

20 PLUS
FRAMEWORKS

LIVE STRATEGY SESSIONS

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THE STRATEGY MEGACLASS
WILL COLOR YOU IN WITH...

01. HOW TO GET OUT OF THE STRATEGY SWAMP
02. HOW TO HAVE POWERFUL WORDS & IDEAS

03. IDENTIFYING THE F#%KING PROBLEM

04. GETTING TO AN INSIGHT

05. PICKING THE BENEFIT

06. WRITING THE STRATEGY

07. CREATING A FRAMEWORK FOR YOUR STRATEGY

08. WRITING THE CREATIVE BRIEF

09. LIVE ACTION STRATEGY

Examples: Dos Toros and Lamps

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IN 2019, WE GAVE OVER 250 PEOPLE IN NEW YORK, CHICAGO, LOS ANGELES, SÅO PAULO & LONDON A FULL–DAY STRATEGY BINGE WITH...

THE STRATEGY SUPER SIZER MEGACLASS.

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IN 2020, WE’LL APPLY WHAT WE LEARNED LAST YEAR AND COMBINE IN NEW WAYS TO TRY TO GIVE YOU THE MOST EFFECTIVE AND MEMORABLE STRATEGY TRAINING OF YOUR LIFE.

– MORE EXERCISES – TIGHTER FOCUS

– MORE COMMUNITY – MORE HONESTY

– THE MOST PRACTICAL
TECHNIQUES

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SEASON 2:
F#%K YEAH RAINBOW CANNONS

RUN 1:

NEW YORK: FRIDAY 27 MARCH, 2020

CHICAGO: TUESDAY 31 MARCH, 2020
SAN FRANCISCO: THURSDAY 2 APRIL, 2020
SEATTLE: FRIDAY 3 APRIL, 2020

TICKETS ARE $1500

FOR GROUP SALES EMAIL INFO@JULIANCOLESTRATEGY.COM

THE
STRATEGY
MEGACLASS

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NEW YORK

AFTER THREE SOLD-OUT EVENTS LAST YEAR, WE ARE BRINGING THE MEGACLASS BACK TO CAVEAT.

SEP 2020

Caveat

21 A Clinton Street,
New York (9am–5pm)

POSTPONED

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CHICAGO

SEP 2020

Catalyst Ranch

656 W Randolph St #3W,

Chicago (9am–5pm)

POSTPONED

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SAN FRANCISCO

SEP 2020

The Variety Club
Preview Room

582 Market street,

San Francisco (9am–5pm)

POSTPONED

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PHOTOS FROM NYC – SEASON 1

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SAO PAULO – SEASON 1

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NYC #3 – SEASON 1

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CHICAGO & LA – SEASON 1

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WHAT OTHERS HAVE SAID

Read Lara Redmer’s in-depth event review

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I WANT MORE.

WHO ARE THE TEACHERS?

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Julian Cole is a strategy consultant to leading brands (Apple, Facebook, Uber, Disney and Girlboss). Previously he was Head of Comms Planning at BBDO and BBH in New York.

His team helped create award-winning work for PlayStation, Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Boost Mobile, Bombay Sapphire, and the Sandy Hook Foundation. This resulted in the agencies winning the Webby Agency of the Year for three of the last seven years, also picking up more Integrated Cannes Lions than Film Lions during this period.

He also runs the Planning Dirty Academy which teaches planners online. His Planning Dirty Newsletter goes out to 20K+ planners.

Use this link to share this deck: http://www.strategymegaclass.com

At Mighty Jungle in New York, Mark helps executives, marketers, and agencies get out of their heads and into the wild using a combination of training, strategy, and writing. He’s done this with The Economist, Decoded, Mozilla, Poo-Pourri, Dreampad, McCann, Havas, TBWA/ Media Arts Lab, and more.

Mark’s run strategy teams at McCann, Leo Burnett, and Big Spaceship, judged the Jay Chiat Awards and the Webbys, and sat on the Australian Account Planning Group (APG) committee. He’s written for Vice, Quartz, Wharton’s Future of Advertising program, and he’s spoken at TEDx, AIGA How Design, Google Firestarters, the IPA, and the Cannes Festival of Creativity.

You can find him causing mischief on Twitter and Instagram @markpollard, and his strategy podcast Sweathead on iTunes. His book “Strategy Is Your Words” will be available in 2020 after a successful Kickstarter campaign.

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I WANT MORE.

WHAT WILL
WE COVER?

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01. SUPERPOWER WORDS & IDEAS

How can you get more power from words and ideas? What are ideas? How do they work? Where do they come from? And how can I have more of them?

You’ll leave with the ability to define the word “idea” and to better articulate your ideas and words.

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02. F#%KING PROBLEMS

What’s the difference between business and human problems?

How do I find them?

How do I write them?

You’ll leave with the ability to define the word “problem” and understand how to choose problems worth your energy.

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03. INSIGHTS

What’s an insight?

How do I know if I have one?

What are techniques for one?

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04. PRODUCT BENEFITS &
REASONS TO BELIEVE

How do I choose what benefit to choose for the brand?

What are different types of benefits?

How do they relate to the insight?

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05. STRATEGY STATEMENTS
AND PROPOSITIONS

How do I write a strategy my team will pay attention to?

Also, a strategy that the public will pay attention to?

You’ll leave with practical techniques for writing better single-minded propositions.

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06. COMMS FRAMEWORKS:
MESSAGE x MEDIA

How do I create a framework that puts everyone on the same page in terms of the different messages and targets we have to create?

You’ll leave with the ability to lead and build a Comms Framework that brings your client, media, and creative together.

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07. WRITING THE BRIEF

What are the important elements of a brief?

What do I include and exclude from a brief?

How can I write briefs creatives don’t ignore?

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08. LIVE ACTION STRATEGY

Mark and Julian will tackle a strategy challenge live and in public. You can hear one here.

You’ll leave seeing how they apply their own frameworks under pressure. Such as this for Dos Toros and this for Lamps.

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FAQS

How advanced is this material?

This is hard to answer. We’ve heard people describe some of the material as “brilliant basics.” We’ve had senior people introduce us to their teams by saying the material is great for everyone else yet they stay and take notes. And, in our work judging awards or working with agencies, we believe we cover concepts that people overlook. We’ve taught college students through to CEO, CSO, and CCO. This material is a day of our go-to techniques, things we’d do if we worked with each other so, in that sense, it is both basic and advanced.

Even if you knew every concept we’ll take you through, there are other things people take away from days like this that are special to them. These things include: attitude (we’ll splash some irreverence on you), motivation (a kick in the pants, so to speak), ways of teaching your team or clients things you know, a day in a room of people trying to work out the same things as you (this might seem trivial but we know it isn’t - “I just appreciated being in a room of people like me” is common feedback).

Can you fill in forms for my finance department?

If they are short and if they don’t tell us that you’ll own our IP.

Can you supply a W-9?

Yes.

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FAQS

I’ve bought a ticket. Now what?

Awesome - you’re in. We’ll email you before the event with a brief update. Make sure you bring pens and paper.

Do I need to prepare anything beforehand?

No.

What will I do in the sessions? Will I write? Will I need a laptop?

The day will largely be an interactive lecture with individual writing exercises. You can bring pen, paper, laptop, tablet - whatever works best for you. We might do some small-group or pair exercises but, fear not, we won’t make them too strange. We expect a good turnout from the introverts among us and we want them to feel at ease.

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FAQS

Do you offer group discounts?

We do not.

Do you offer any kind of discounts?

We do not. We believe in the value of this training and we’re focused on keeping the event as simple as possible because, as you’d know, events are rarely simple beings.

Can I come if I'm not yet a full-time strategist?

Of course. We have run training sessions with people in college and all the way up to the C-Level, with agencies and marketing teams, at large conferences and at intimate local industry events. There are always techniques that people can apply. And, if someone knows everything, they'll at least get to practice what they know.

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The Strategy Megaclass - Season 2, 2020 - Google Slides