MUSIC VIDEO RESEARCH

Sophie Hewitt

Candidate number : 6097

Research Task One - Target Audience

The Gen Z audience range from 1997 - 2012 making the oldest age 23 and the youngest age 6.

Favourite Films : Avengers, Titanic, Harry Potter, Star Wars, The Lord of the Rings, Forrest Gump, The Notebook, Jurassic Park, Pride and Prejudice, Gone With the Wind, Moulin Rouge, The Wizard of Oz, Dirty Dancing

Favourite Video Games : Call of Duty, Grand Theft Auto, Super Mario Bros. / Mario Kart, Fortnite, FIFA, The Sims, NBA 2K, Among Us, Minecraft, Mortal Kombat, Candy Crush, Roblox, The Legend of Zelda, Madden NFL, Fallout, Pokémon

Favourite Music : Taylor Swift, Beyoncé, Ariana Grande, Drake, Justin Bieber, Billie Eilish, Michael Jackson, Backstreet Boys, Eminem, Chris Brown, Lizzo, Rihanna, Britney Spears, Ed Sheeran,Cardi B, BTS, Lady Gaga

Favourite Jobs : Accountant, Teacher, Software Engineer, Registered Nurse, Salesperson, Retail

Favourite Hobbies : Sport, Music, Gaming, Art, Cooking/Baking, Reading, Crafting, Dancing, Sewing/Knitting, Travelling, Movies, Photography, Shopping

Favourite Apps/Social Media : Instagram, Youtube, TikTok, Snapchat, Twitter, Facebook

Research Task Two - Industry (UNIVERSAL)

Universal Music Group B.V. (often abbreviated as UMG) is a global music corporation that is majority owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake. UMG's corporate headquarters are located in Hilversum, Netherlands and its operational headquarters are located in Santa Monica, California. The biggest music company in the world, it is one of the "Big Three" record labels, along with Sony Music and Warner Music Group. Tencent acquired ten percent of Universal Music Group in March 2020 for €3 billion and acquired an additional ten percent stake in January 2021.

Target audience : 15-30 men and women

Artists : Taylor Swift, Ariana Grande, Justin Bieber, Sam Smith, BTS, Shawn Mendes, The Beatles, ABBA, Demi Lovato, DaBaby, Billie Eilish, Juice Wrld, Queen, Lana Del Ray, Eminem

Their mission is to identify and develop recording artists and songwriters, and produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world

Research Task 3 - You Belong With Me - Taylor Swift - 60 second breakdown

Long shot of 2 houses

Low angle

Dark lighting

Neighbourhood setting

Zooms in

2 seconds

Long shot of boy through a window

2 seconds

Eye level

Medium shot

2 seconds

Eye level

Medium/long shot of girl

2 seconds

Eye level

Over shoulder/ long shot

2 seconds

Eye level

Long shot

2 seconds

Eye level

Medium/long shot

2 seconds

Eye level

Medium/long shot

2 seconds

Eye level

Long shot

2 seconds

Eye level

medium/long shot

2 seconds

Eye level

Over shoulder/long shot

1 second

Eye level

medium/long shot

2 seconds

Eye level

medium/long shot

2 seconds

Eye level

medium/long shot

2 seconds

Eye level

Over shoulder/long shot

1 second

Eye level

Close up shot of writing

2 seconds

High angle

Close up of curtains

2 seconds

Eye level

medium/long shot

1 second

Eye level

Long shot

2 seconds

Eye level

Close up shot

2 seconds

Eye level

Over shoulder/medium shot

2 seconds

Eye level

Over shoulder/Medium shot

2 seconds

Eye level

Over shoulder/Medium shot

2 seconds

Eye level

Medium shot

2 seconds

Eye level

Medium shot

2 seconds

Eye level

Medium shot

2 seconds

Eye level

Over shoulder/long shot

2 seconds

Eye level

Long shot

2 seconds

eye level

medium /close up shot

2 seconds

Eye level

Close up shot

2 seconds

Eye level

medium/long shot

2 seconds

Eye level

Long shot

2 seconds

Eye level

Close up shot

2 seconds

Eye level

Research Task 4 - Music Video Analysis

Arctic Monkeys - Why’d you only call me when you’re high - Indie

Nathan Sykes - Over and Over Again - Narrative

Olivia Rodrigo - All I Want - performance

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PERFORMANCE

In the video, there are lots of different framed shots. There is a close up of her face singing, there are many medium shots of her singing and playing the piano and there are some long shots that show her, the piano and the scenery behind her. They use pan left/pan right a lot to show her surroundings and they use zoom in/zoom out on her face. The angles for the video are mostly eye level but there is a birds eye view angle at the end looking down on her playing.

The whole video is a performance by Olivia Rodrigo singing the song ‘All I Want’ and playing the piano. She stays in the middle of a desert with only sand and mountains in the background for the first half of the song. Then the scenery changes to Olivia playing the same piano but in the middle of an ocean. She is wearing a bright pink dress that stands out against the old/black piano and beige/dull coloured background.

There is highkey lighting in the first half of the video as she is surrounded by light coloured sand in the day time. In the second half of the video it is more lowkey lighting as she is in the ocean at night. She is wearing minimal makeup throughout the whole video which draws more attention to her dress and voice. The only prop used in the video is the piano. For editing, they mainly use straight cuts and fade transitions throughout the whole song.

NARRATIVE

This music video tells the story of a young couple meeting for the first time then falling in love and growing old together. The singer, Nathan Sykes, plays the main character and there are 2 actresses who play his love interest - model, MaeMae Renfrow plays the younger version of her and an older lady plays the same character but in her 80’s. The video is heavily inspired by the 2004 Romance film ‘The Notebook’. The flashback scenes are set in the early 2010’s and the scenes of the older lady painting are set in the near future.

Throughout the flashbacks, the main characters wear summer styled clothes including jeans and dresses etc. The older lady wears comfy clothes with a scarf wrapped around her when she is painting. The lighting is high-key during the flashback scenes as it is always daytime whereas the lighting is lowkey when Nathan Sykes is singing and playing the piano towards the camera because it is set at night. There is minimal makeup.

The props used in the music video during the flashback scenes are : a mobile phone, drinking party cups, boat ors, fishing rod and a wedding ring. Props used in other scenes are a painting canvas with paints and brushes, candles and flowers for a grave. The scenery changes throughout the video seeing : fields, houses, lakes, town streets. All of the shots are eye level and use long, medium and close ups.

INDIE

This music video is about a man walking home late at night after drinking heavily in a pub. The lighting is very lowkey in order to show that it is nighttime and creates a tense/scary atmosphere. Throughout the video the main character (the artist from the band ‘Arctic Monkeys’) wears a black high neck t shirt, black trousers and a black leather jacket - this implies that his character is very mysterious and suggests he is hiding his true feelings.

The storyline is all about a night out for Alex Turner, who swaps his recent LA living for a drunken stumble through the streets of East London while trying to pursue a woman named ‘Stephanie’.

There are many references in the video : the melting clock is a nod to surrealist Salvador Dali’s famous painting ‘The Persistence of Memory’. The motorbikes that pass during one sequence, meanwhile, are said to be a reference to the band’s ‘Evil Twin’ promo. Eagle-eyed viewers will notice it’s packed with the band’s trademark dry, disparaging humour, too – when Stephanie picks up her phone at the end of the clip, she’s saved Turner’s name as ‘Alex band guy’.

Props used in this video are a phone , a bathroom mirror and sink etc. He is wearing minimal to no makeup in the video and he doesn’t always mime the words to the song which makes it a mixture of a performance and narrative style video.

RESEARCH TASK 5 : Artist Website Analysis

COLOUR :

The main colour of the website is Brown to make the high key lighting image of billie eilish stand out through contrast. Brown is a complimentary colour to white/cream.

LAYOUT :

The home page shows the name of the album very clear on the left hand side with a medium shot image of billie eilish on the right, links and icons are at the top

FONT : There is limited text on the home page, only the name of the album, artist and links to other pages - not cluttered

IMAGE :

The image is a medium shot of billie eilish looking in a different direction to the camera. She is wearing white clothing and has blonde hair that brightens the image so it becomes the main focus

LINKS :

All social media links - facebook, twitter, instagram, spotify, apple music, youtube and tiktok.

Links to other pages - videos, music, tour, store, book, documentary, fragrance and subscribe

TYPOGRAPHY :

The font is san serif, it is large on the screen to make it easy to read.

‘Video’ link goes to below the home page showing her latest music video to the song ‘Happier than ever

‘Music’ link goes to below the video on homepage that shows her album where you can click and listen to her songs

‘Tour’ link goes to a page that shows all tour dates and venues with buttons to buy tickets

‘Store’ link goes to a separate website where you can buy her merch, show prices and has a basket icon

‘Book’ link goes to a page that shows the cover of her book and buttons linking you to places to buy it from in your country

‘Fragrance’ page goes to a separate website where you can buy her perfume, buttons to add to basket etc.

RESEARCH TASK 5 : Artist Website Analysis

COLOUR :

The main colour is white/off white with black text - contrasting colours, the background is white to make the images and icons stand out.

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LAYOUT :

The home page has her latest music video at the top of the screen with an about section underneath, there are links at the top for other pages and social media

FONT : There is lots of text on the homepage as it is a bio/about me which tells the audience about her and her album

IMAGE :

The main image is a long shot of Olivia kneeling down in a long black dress with a hot pink backdrop with lights attached and balloons behind her. Against the white background it is the main focus

LINKS :

Social media links : instagram, youtube, twitter, spotify, apple music, amazon and email

Links to other pages : tour, music, newsletter and store

TYPOGRAPHY : The text is in san serif writing with the word ‘BIO’ in large to easily show what audience are reading, links are written in small

‘tour’ link goes to a page that shows all of the the tour dates and venues that are now sold out

‘newsletter’ link goes to the bottom of the home page where there is a medium shot version of the same image of olivia with a newsletter box that you can put your email in and subscribe to

‘Music’ link goes to a page that shows her latest album ‘sour’ with a button to play all of her songs, also has a next/previous button for her other songs that audience can listen to buy clicking ‘listen’ button

‘Store’ link goes to a separate website where you can buy her merch, it shows prices and has a basket icon where you can buy as much as you want

RESEARCH TASK 5 : Artist Website Analysis

COLOUR :

The main colour is black, this makes the website look very dark and gloomy, implying that his new album is going to include songs of the genre heartbreak, mood of sadness and will be slow paced songs

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LAYOUT :

The layout of the home page is the name of his latest song ‘it’ll be okay’ in the middle with the option to click and listen to it, there are links to other pages/social medias and the name of the artist and his album at the top

FONT :

The limited text makes the website look very bare and somewhat boring until you look at other pages

IMAGE :

There is no image on the front, just the name of the song - makes it the main focus of the website instead of focusing on the artist

LINKS :

Social media links : facebook, instagram, youtube, spotify, twitter and apple music

links to other pages : music, tour, videos, store and subscribe

TYPOGRAPHY :

The home page is mostly written in san serif text, there is limited text to make the new song the main focus

‘Video’ link goes to below the home page showing his ‘world tour’ video trailer with a slideshow of other songs

‘Music’ link goes to below the video on homepage that shows his album where you can click and listen to his songs

‘Tour’ link goes to below the home page where it shows the dates and venues for his tour with buttons to buy tickets

‘Store’ link goes to a separate website where you can buy his merch, shows prices and has a basket icon

‘subscribe’ page goes to below the home screen where it says THANK YOU in big text and a box where you can put your email in and subscribe to a newsletter.

RESEARCH TASK 6 - Artist Research

Adele is a british artist who makes pop and soul music. She began singing at the age of 2 and began her career after graduating from the BRIT School in 2006.

So far, Adele has made 4 albums - 19, 21, 25 & 30 that have been very successful. She has earned fifteen Grammy Awards and nine Brit Awards. On Instagram, Adele has 42.5 million followers as of 2021.

‘Easy on me’ is about the divorse with her recent husband - ‘I wanted to explain to my son, through this record, when he’s older, who I am and why I voluntarily chose to dismantle his entire life in the pursuit of my own happiness.’

RESEARCH TASK 6 - Artist Research

Lewis Capaldi is a Scottish artist who makes pop and blue eyed soul music. He learned to play drums and guitar when he was two, started singing at age 9 and began his career in 2013.

So far, Lewis Capaldi has made 1 album that spent 10 weeks at no.1 and was the biggest album of 2019. He has won ‘Best New Artist’ Award and Song of the Year Award for ‘Someone You Loved’ at the BRITS.

‘Someone You Loved’ is his most recent song that reflects on both the end of a relationship and a pair of recent family bereavements. It took him a total of 6 months to write the song. On Instagram, Lewis Capaldi has 5.4 million followers as of 2021.

RESEARCH TASK 7 - Representation

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ETHNICITY

CONFORM :

Black Panther is the first Marvel Studios film with a Black director and a predominantly Black cast. Up until the 2010’s, It was very rare for films to have different ethnicities to white actors as main characters in film.

SUBVERT : The Hate U Give is a drama/crime film about Starr Carter, an African-American teenager, faces pressure from various communities and tries to stand up for what is right after she witnesses the shooting of her best friend by the police.

GENDER

SUBVERT :

Ocean’s 8 is an all female casted spin off of the ocean’s 11 film trilogy. It represents female empowerment and demonstrates that women can be just as strong and are able to do the same things as men.

CONFORM : Robin Thicke’s music video for ‘Blurred Lines’ was criticized for trivializing sexual violence, objectifying women, and "reinforcing rape myths.” It features semi naked women walking around and sitting on stuffed animals as ‘eye candy’

SEXUALITY

SUBVERT :

Love Simon is an LGBT+ supporting film where main Character Simon is a closest we homosexual who goes through the process of coming out, when he does, he is accepted by all of his friends and family and even falls in love with no judgement

CONFORM : The Miseducation of Cameron Post is about teenager Cameron who is sent away to a treatment centre in a remote area called God's Promise. While she is being subjected to questionable gay conversion therapies, she bonds with some fellow residents as they pretend to go along with the process while waiting to be released. - disapproval of sexuality

RESEARCH TASK 8 - The 4 C’s Theory

THE ASPIRER

• Materialistic, They focus on other people’s perspectives and opinions on them rather than their own values, They respond to other people’s view on appearance, personality, fashion etc. They place the importance of appearance over personality. Their core motivation is status

THE SUCCEEDER

• They have self confidence and focus on the importance of organization. They have a strong goal orientation as they want to be successful. Often have an aggressive attitude to life. Their core motivation is control

THE EXPLORER

• These people look for challenge and discovery. They always want to be the people to try out new experiences and ideas. They look to be different from other people. Their core motivation is for discovery

THE REFORMER

• They value their own judgement; they do what they want to do. Most anti-materialistic group. Considered as intellects. They have a lot of tolerance. Their core motivation is for enlightenment

THE MAINSTREAM

• A daily routine is essential for them. They are the mainstream of society. They are the largest of the 7 groups. They tend to copy other people and like what they like. Their core motivation is security

THE STRUGGLER

• They “live for the day”. Other groups often see them as victims and losers. They rely on luck rather than judgement to get anywhere with their lives. Often are heavy consumers of alcohol and junk food. Their core motivation is escape

THE RESIGNED

• Predominantly older people with unchanging values. Enjoy traditional roles and lives. They prefer to known rather than the new. Their core motivation is to survive

RESEARCH TASK 9 - My Reader Profile

DEMOGRAPHICS :

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GENDER : Both but leaning towards Females

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AGE : 16-30

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ABC : C2 D/E

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TARGET AUDIENCE : Young female’s who have gone through a recent, tough breakup and are looking for closure and something/someone to relate to/connect with after experiencing it themselves. They are likely to have mainstream interests - social media, fashion, relationships etc.

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PSYCHOGRAPHICS : The Aspirer

NEA PITCH

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It feels like we've been out at sea, whoa

So back and forth that's how it seems, whoa

And when I wanna talk you say to me

That if it's meant to be it will be, whoa oh no

So crazy in this thing we call love

And now that we've got it we just can't give up

I'm reaching out for you

Got me out here in the water, and I

I'm overboard, and I need your love

Pull me up, I can't swim on my own

It's too much, feel like I'm drowning without your love

So throw yourself out to me

My lifesaver (Lifesaver, oh lifesaver)

My lifesaver (Lifesaver, oh lifesaver) Whoa

Never understood you when you'd say, whoa

Wanted me to meet you halfway, whoa

Felt like I was doing my part

You kept thinking you were coming up short

It's funny how things change cause now I see oh whoa

So crazy in this thing we call love

And now that we've got it we just can't give up

I'm reaching out for ya

Got me out here in the water, and I

I'm overboard (overboard)

And I need your love

Pull me up (pull me up)

I can't swim on my own

It's too much (it's too much)

Feels like I'm drowning (oh)

Without your love

So throw yourself out to me, my lifesaver

Oh, it's supposed to be some give and take I know

But you're only taking and not giving anymore

So what do I do (so what do I do)

'Cause I still love you

(I still love you baby)

And you're the only one who can save me

Whoa, whoa, whoa, oh

I'm overboard

And I need your love

To pull me up (pull me up)

I can't swim on my own

It's too much (it's too much)

Feels like I'm drowning without your love

(I'm drowning baby, I'm drowning)

So throw yourself out to me (I can't swim)

My lifesaver

My lifesaver

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It's crazy crazy crazy (Lifesaver, oh lifesaver)

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Lifesaver oh (Lifesaver, oh lifesaver)

My lifesaver (Lifesaver, oh lifesaver) Yeah

MY IDEA

Overboard is about a relationship that has gone "overboard" but they still love eachother so much that they would do anything to save each other, they feel like their relationship is about to sink but somehow stays afloat.

In other words, their relationship is on the rocks and there are many problems but they love each other too much to call it quits and go their separate ways despite constantly hurting each other and causing pain - toxic.

https://www.youtube.com/watch?v=oKF0Wt6lNB4

VIDEO

CONCEPT AND REPRESENTATION :

The main narrative will show a couple during the struggles and toxic stage of their relationship - staring out the window, arguments etc. But flashes back to good times of their relationship reflecting on what they did have and showing their love for each other. Scene in ocean water drowning/sinking, crying for help..

TOXIC : Walking alone along the beach at night, crying in bed looking exhausted and ill, arguing in the kitchen - sitting at table then standing around yelling and knocking furniture/ornaments over, sleeping in separate beds/turning away from each other

HAPPY : Date at the beach - picnic laughing with each other, walking down the pier at a carnival, long walks during autumn getting coffee, showing love - hugging, holding hands etc, walking past each other in hallway smiling.

COSTUME AND SETTING :

Costumes very minimal and natural

GIRL : oversized t shirt at home, stained pyjamas, jeans and tops, skirts for outside, coats during autumn time, swimming attire for summer

BOY : jumper and joggers for at home, jeans and a t shirt, suit for outside, coat during autumn time, swimming attire during summer.

Setting in england city - Chelmsford, Southend.

Dark rainy setting - show toxicity of the relationship. Sunny and bright setting - show happy part of the relationship - dates etc.

Locations : Bedroom, beach, kitchen, hallway, coffee shop, fun fair, long empty roads

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From the way you smile to the way you look

You capture me unlike no other

From the first hello, yeah, that's all it took

And suddenly we had each other

And I won't leave you

Always be true

One plus one, two for life

Over and over again

So, don't ever think I need more

I've got the one to live for

No one else will do, and I'm telling you

Just put your heart in my hands

Promise it won't get broken

We'll never forget this moment

Yeah, we'll stay brand-new 'cause I'll love you

Over and over again

Over and over again

From the heat of night to the break of day

I'll keep you safe and hold you forever

And the sparks will fly, they will never fade

'Cause every day gets better and better

And I won't leave you

Always be true

One plus one, two for life

Over and over again

So, don't ever think I need more

I've got the one to live for

No one else will do, yeah, I'm telling you

Just put your heart in my hands

I promise it won't get broken

We'll never forget this moment

Yeah, we'll stay brand-new 'cause I'll love you

Over and over again

Over and over again

Girl, when I'm with you I lose track of time

When I'm without you you're stuck on my mind

Be all you need till the day that I die

I'll love you

Over and over again

So, don't ever think I need more

I've got the one to live for

No-one else will do, yeah, I'm telling you

Just put your heart in my hands

Promise it won't get broken

We'll never forget this moment

Yeah, we'll stay brand-new 'cause I love you

Over and over again

Yeah, over and over again, Over and over again

MY IDEA

Old woman (80s) sitting at home looking through a photo album of her and her husband’s life together - husband is no longer alive - reminiscing/ wanting to go back in time to be with him.

2 people as the younger version of the couple showing how they met and crucial stages of their relationship - first dates, first house, meeting parents etc.

https://www.youtube.com/watch?v=Hau5eecgero

VIDEO

CONCEPT AND REPRESENTATION :

2 main parts of the video :

1 - showing the old woman sitting at home looking through a photo album of her and her husband when they were younger

2 - showing the younger version of the couple at different stages of their relationship - going on dates, meeting for the first time, buying a house, proposal etc.

Shots zooming in on the photos in photo album transitioning into the scene of younger couple.

At the end, show older woman standing over husband’s grave and show shot of her walking away - creating a sad atmosphere and ‘letting go’

Representation : gender, sexualtiy, age

COSTUME AND SETTING :

Costume : older woman - long gown, nighty, black blazer with knee length skirt for funeral

Young woman - floral dresses, casual top and jeans, beautiful dress for proposal scene

Young man - casual jeans and t shirts, suit and tie for proposal scene

Setting : England, countryside

Locations : house, cafe, field for dates, graveyard, gazebo in garden for proposal, streets in city

High key lighting for flashbacks - highlights happy parts of relationship, more grey colour for old woman scenes to show sadness

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Car rides to Malibu

Strawberry ice cream

One spoon for two

And trading jackets

Laughing 'bout how small it looks on you

(Ha-ha-ha-ha, ha-ha-ha-ha, ha-ha-ha-ha)

Watching reruns of Glee

Being annoying

Singing in harmony

I bet she's bragging

To all her friends, saying you're so unique, hmm

So when you gonna tell her

That we did that too?

She thinks it's special

But it's all reused

That was our place, I found it first

I made the jokes you tell to her when she's with you

Do you get déjà vu when she's with you?

Do you get déjà vu? (Ah), hmm

Do you get déjà vu, huh?

Do you call her

Almost say my name?

'Cause let's be honest

We kinda do sound the same

Another actress

I hate to think that I was just your type

I'll bet that she knows Billy Joel

'Cause you played her Uptown Girl

You're singing it together

Now I bet you even tell her

How you love her

In between the chorus and the verse (ooh) (I love you)

So when you gonna tell her

That we did that too?

She thinks it's special

But it's all reused

That was the show we talked about

Played you the song she's singing now when she's with you

Do you get déjà vu when she's with you?

Do you get déjà vu? Oh

Do you get déjà vu?

Strawberry ice cream in Malibu

Don't act like we didn't do that shit too

You're trading jackets like we used to do

(Yeah, everything is all reused)

Play her piano, but she doesn't know (oh, oh)

That I was the one who taught you Billy Joel (oh)

A different girl now, but there's nothing new

(I know you get déjà vu)

I know you get déjà vu

I know you get déjà vu

MY IDEA

A couple have broke up and while the girl is still struggling to get over him and is still in the healing phase, the boy has already got another girlfriend who is very similar to his ex. He is doing everything the same - taking the new girlfriend to the same places he took his ex, telling her the same ‘cute’ things and giving her the same gift ideas etc therefore creating ‘deja vu’.

https://www.youtube.com/watch?v=fWgboQNNfB8

VIDEO

CONCEPT AND REPRESENTATION :

The main concept will show A couple has recently broke up - video focuses on girls point of view, showing her pain from the breakup and reflecting on the past of their relationship. Then focuses on the new girlfriend and compares the 2 showing similarities - repetition of events e.g : shows ex couple walking along pier getting ice cream then shows same boy with new girlfriend doing the same thing - ‘deja vu’.

Shots showing the ex girlfriend looking in the mirror showing the new girlfriend in the mirror as the reflection - comparing the 2/ showing similarities.

Representation - gender, sexuality, ethnicity

COSTUME AND SETTING :

Costume : signature same dress for main girls in mirror shot

GIRLS : Casual tops and jeans, shorts for summer, loungewear/ sweatshirt for at home scenes

BOY : Casual t shirt and jeans, shorts for summer, joggers and jumper for at home scenes

Setting : Summertime in England

Locations : the beach, school classroom, bedroom, restaurant for date night, field for picnic dates.

Daytime high key lighting, dark with a spotlight when singing,

FEEDBACK

Everyone loved my second option ‘DEJA VU’

Ideas :

Sitting in a bar - boy with his new girlfriend then camera goes past a pole and his ex girlfriend is sitting in her place

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FINAL IDEA

ACTORS :

• I have chosen Eloise George to star as the main character/singer Bella-May, she is the ex girlfriend of Ben who will be doing the performance part of the video, she is reminiscing her relationship with Ben and compares herself to his new girlfriend Millie, here she notices the similarities between the 2 girls and the way he treats them both is the same.
• I have chosen Millie Harris to star as Ben’s new girlfriend, she stars in present date scenes with Ben then comes together with Bella at the end of the video to confront Ben about his actions.
• I have chosen Ben Skeldon to star as the ex-boyfriend of Bella-May who gets a new girlfriend (Millie) and repeats his actions and treatment towards Millie as he did to Bella-May which ends with the 2 girls coming together and confronting him. He stars in present date scenes with Millie aswell as past date scenes with Bella May.
• Extra’s - Vicky George is playing Bella-May’s mum, sixth form students playing friends and classmates of the 3 main characters.

FINAL IDEA

COSTUMES :

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• Ben : t-shirt and jeans (school) smart shirt with trousers (dates/golf) jumper/comfy clothes (home)

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• Eloise : blouse and skirt/jeans (school/golf) casual top and jeans (house) green blazer (performance)

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• Millie : blouse/top and jeans (school/golf) casual top and jeans (house) pink blazer (mirror scene)

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FINAL IDEA

LOCATIONS :

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• Backyard golf - dates - playing golf/messing around/day out
• House - memories made / flashbacks/ home date/phone call
• Town - date night - dinner/coffee facing opposite each other at table
• forest - walks/spending time together
• Bathroom - mirror scene where both girls look at each other
• School - flirting/spending time together

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I think these locations are good because they make the story realistic as these places are where most teenagers are found and spend their time at with a boyfriend/girlfriend.

FINAL IDEA

SHOTS :

• 360 shot - outside coffee date scene in town centre - shows Ben took both girls to the same place, as camera shows Ben the girls swap so as it pans back round it shows a different girl each time.
• High angle - looking down on ben when the girls confront him to make him look weak and vulnerable
• Low angle - looking up at the girls when they confront ben at the end to show their power over him.
• Lolng shots/medium shots - to show the scenary and focus on the characters facial expressions and body language in certain scenes to show the genre and storyline clearly.
• Tracking shot - following eloise around while she is performing
• Close ups - to show the emotions from the characters on their faces or main focuses on the video for example : holding hands, ripping up a photo etc.

FINAL IDEA

LIGHTING :

• High key lighting during present
• Grey wash lighting on past scenes
• Low key lighting on date night scenes
• High key lighting during mirror scenes

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PROPS :

• Golf clubs and balls - golf date scene
• Phone - phone call between ben and millie scene
• Laptop/book/pens/bags - classroom scene
• Mirror - Mirror scene where the 2 girls get ready/compare themselves
• Tv remote - ‘at home’ date scene
• Jacket - Ben puts it on the girls shoulder during the walk scene
• Coffee cup - coffee/restaurant date outside scene

FINAL IDEA

SHOOTING SCHEDULE

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• Day 1 : School - performance scene with eloise and ‘walk/day out’ scenes with all 3 actors
• Day 2 : School - classroom scene with all 3 actors and extras
• Day 3 : Town & backyard golf - ‘date scenes’, ‘golf scenes’ with all 3 actors and eloise performance scene.
• Day 4 : Eloise’s house - ‘at home date’ scenes with all 3, ‘mirror’ scene with millie and eloise and ‘phone call’ scene with ben and millie, outside sunset b roll
• Day 5 : School - confronting scene with all 3 actors
• Day 6 : London - restaurant scene with millie and eloise and eloise performance scene
• Day 7 : Eloise’s house - Comforted scene with her mum/friend with eloise
• Day 8 : School - Strawberry ice cream at lunch scene with all 3 actors

FINAL IDEA

RISK ASSESSMENT :

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If Actors are unavailable - have understudy’s/backups on hand to use

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If weather doesn’t suit the needed scene - adapt the storyline to make it fit

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If there are faulty costumes/props - find a replacement or adapt the shot so that it is not needed

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If camera breaks - have a back-up camera on hand to use eg : phone etc

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if crew become ill or unavailable - discuss issue with teacher and recover before working in order to put full attention towards project

FINAL IDEA

WEBSITE LAYOUT IDEA

On my website i want to have :

Home page - where everything is shown - merch, tour, music video, audio visual, introduction etc.

About page - talking about Bella May and how she became a singer

Music page - showing the album and album cover as well as the music video

Tour page - showing the dates and places for a 2022 tour with a buy now button

Merch page - showing all of her merch with options to buy them/add to basket

Merch page layout inspo

Music page layout inspo

FINAL IDEA

AUDIO VISUAL : Bella May - YouTube

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Video 1 : Behind the scenes interview with Bella May talking about my reasoning behind certain shots and her reasoning for the narrative, bloopers included at the end.

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BEHIND THE SCENES WITH THE CAST & CREW OF 'DEJA VU' Bella May x - YouTube

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Video 2 : Introducing Bella May! - introduction video to the website and her music.

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Script : ‘Hi im Bella May, im 19 years old and a brand new artist from Essex! My new song ‘Deja Vu’ comes out on 17th December! I hope you enjoy listening to it as much as i enjoyed writing it!’

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INTRODUCTION TO ME! Bella May x - YouTube

0:00 - 0:11

Behind the shoulder shot of ben and millie watching the sunset, cuts to a long shot of eloise walking out classroom looking sad, cuts to a pan right shot of the sunset, cuts to long shot of millie and ben walking out the same classroom laughing and smiling.

0:11 - 0:20

Long shot of ben surprising millie with ice cream, cuts to a close up of the ice cream tub with one spoon on top, cuts to medium shot of eloise looking over at them and rolling her eyes

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0:27 - 0:32

Medium shot of Eloise and Ben sitting on a sofa facing each other, on each sound effect, Ben flashes in and out of the shot - total of 14 times

0:32 - 0:51

Classroom scene - tracking shot showing the class, students and teacher, cuts to medium shots of ben and millie flirting - seen in different angles, cuts to a close up of eloise’s face watching them, looking sad

0:51 - 0:58

Very long shot of eloise walking towards the camera in a field, here she is performing the song - singing the lyrics

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0:58 - 1:22

360 shot of ben and eloise sitting at a coffee shop table, as the camera shows ben, the 2 girls swap places so every time it shows opposite ben there is a different girl sitting there - circles 3 times

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1:22 - 1:25

Medium shot of eloise performing the song in a field - singing the lyrics and looking into the camera smiling

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0:20 - 0:27

Medium shot of eloise sitting on a chair looking at her phone, cuts to over the shoulder shot showing pictures of her and ben on her phone, cuts to a medium shot of her getting up annoyed

1:25 - 1:35

Quick cut scenes - first scene : millie sitting in a go kart with ben, cuts to eloise sitting in her place - flashes 8 times. Second scene : medium shot of millie sitting at a table, shot being from ben;s viewpoint, cuts to eloise in the same seat - flashes 8 times, third scene : millie and eloise looking at each other - flips 8 times

TIMELINE :

1:52 - 1:56

Long shot of eloise sitting at her desk and a friend walks through her door, when she notices her she gets up and hugs her, cuts to a quick cut scene of millie looking in the mirror smiling and admiring herself before walking away then cuts to eloise looking in the mirror and rolling her eyes when she walks away - total of 8 cuts

2:16 - 2:49

Back yard golf scene - eloise performance tracking shot, cuts to long shot of millie and ben playing golf and throwing balls at each other, cuts to close up of eloise performing, singing into the camera

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2:49 - 2:55

Long shot of ben giving eloise ice cream, shows close ups of their faces looking happy, cuts to a medium shot performance of eloise singing to the camera outside

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2:57 - 3:00

Medium shot of eloise singing aggressively into the camera with the sunset behind her

2:55 - 2:57

Long shot of millie and ben walking in a field, holding hands, then ben takes off his jacket and gives it to millie to wear, cuts to long shot of ben doing the same thing to eloise in the same field with the same jacket

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3:00 - 3:11

Quick cut scene showing eloise and ben doing the same things that him and millie do, cuts to performance/dancing clips - total of 10 cuts

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3:21 - 3:34

Confronting scene - long shot of ben sitting by a tree doing work, cuts to close up shot of girls shoes walking past, cuts to low angled shot of girls walking forward, cuts to long, behind the shoulder shot showing the girls approach ben, cuts to close up of ben’s face realising, shocked, cuts to low angle of eloise pointing down at the camera singing.

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1:35 - 1:52

Phone call scene - shot reverse shot of ben and millie talking to each other on the phone, ben is seen in a close up shot, medium shot and low angled shot, millie is seen in a medium shot and a close up shot, cuts to behind the shoulder shot of millie admiring herself in the mirror, cuts to eloise looking in the same mirror, creating insecurities

TIMELINE :

HALFWAY EVALUATION

WEBSITE

https://bellamay19.wixsite.com/bellamay

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SOCIAL MEDIA

https://www.instagram.com/bellamay_officiall/

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INDUSTRY

The branding of my music video is Universal Music Group. Their core values for their artists are authenticity, boldness, creativity, connection, drive and insight.

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My artist and website suit these values as i have used very creative locations such as Back Yard Golf where there is lots of neon colours and graffiti on the walls in the background of the shots.

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Also, there is a lot of connection between the artist and the audience as the story is about a relationship going sour and the feelings of hurt and betrayal when one individual gets into a new relationship in front of them.

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LANGUAGE

the genre of my music video is love so in order to suit this, i have chosen the story of a couple who have broken up and the ex girlfriend is experiencing feelings of betrayal and sadness after her ex boyfriend gets a new girlfriend shortly after and does everything the same with her - takes her on the same dates, gives her the same gifts etc.

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For my website, i wanted the main colour scheme to match with my back yard golf background - neon pink, yellow and purple. This represents Bella May as an artist as she is very driven, creative and a bold character.

REPRESENTATION

In my music video there are 4 representations including : ethnicity, age, gender and sexuality

FINAL NEA :

WEBSITE :

https://bellamay19.wixsite.com/bellamay

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MUSIC VIDEO :

https://m.youtube.com/watch?v=GPg3fUoDVh4

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AUDIO VISUAL 1 :

https://m.youtube.com/watch?v=hh1SSfGpf3Q

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AUDIO VISUAL 2 :

https://m.youtube.com/watch?v=Gz8u5bS0F_A

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STATEMENT OF INTENT

I have chosen the song ‘Deja Vu’ by Olivia Rodrigo to use for my NEA music Video. It will be a narrative and performance type video meaning it will include acting as well as Bella May singing into the camera. The idea for my video is the story of a couple who have broke up and while the girl is still struggling to get over him and is still in the healing phase, the boy has already got another girlfriend who is very similar to his ex. He is doing everything the same - taking the new girlfriend to the same places he took his ex, telling her the same ‘cute’ things and giving her the same gift ideas etc therefore creating ‘deja vu’.The video focuses on the ex-girlfriend’s point of view, showing her pain from the breakup and reflecting on the past of their relationship. It also focuses on the new girlfriend with the ex boyfriend, comparing the 2 girls by showing repetition of events e.g : shows ex couple playing golf then cuts to new couple playing golf at the same place - ‘deja vu’. This concept will fit the genre of love because it clearly shows the strong feelings between the new couple and shows what happens in relationships whether it be happiness and excitement or heartbreak and betrayal. My target audience are young females, age 16-30, who have gone through a recent, tough breakup and are looking for closure and something/someone to relate to/connect with after experiencing it themselves. My artist Bella May belongs to Universal Music Group. Their core values for their artists are authenticity, boldness, creativity, connection, drive and insight. My artist suits these values because she has a very creative and bold sense of style as well as shows drive towards her feelings through her performance. There is a lot of connection between her and the audience as the story is about a relationship going sour and the feelings of hurt and betrayal when one individual gets into a new relationship in front of them which a lot of young couples go through and can relate to. The 3 main actors that i have used for my music video are all very confident and creative individuals so i know that when it comes to filming and getting into character, they will put lots of effort in order to connect with the audience and clearly show the relationships and the emotions they feel throughout in order to clearly tell the story. In my video, the costumes are very casual for flashback and date scenes but when it comes to Bella May’s performance scenes, she wears nicer outfits in order to stand out. For example : she wears a bright green blazer that is her signature performance outfit throughout the video. The lighting for the video is high key as it is a very up beat, pop song. The makeup is very minimal and natural for all 3 characters as i wanted them to represent normal teenagers. Props that were used are ; a phone, golf clubs and balls, strawberries and ice cream, work books and more. There is minimal script in this video as it is a song that is being played throughout so the only script is the lyrics for the song. My representations in my video are : gender, sexuality, age and ethnicity.

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