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ACTION ASSIGNMENTS

Download the PPT booklet for the ability to type directly onto the forms.

Activity goal: Complete a basic export plan for your service

Objectives:

Identify market opportunities
Develop a strategy for selecting the BEST market for your service
List the findings from the available funding resources
Assess the pros and cons of various types of technologies
Explore the lessons learned from the case studies

Need a complimentary Learner Session for assistance with any of these activities? Schedule up to three (3) 15-30 minute sessions with Sarita D. Jackson, PhD, CGBP to ask questions and get additional guidance.

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Which three (3) export market(s) are you considering for your service export? Why?

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ACTIVITY ASSIGNMENT #1: IDENTIFYING OPPORTUNITIES FOR MY SERVICE EXPORT

Does your preferred export markets have a reciprocal trade agreement with your home country or territory? If so, a) List the names of the agreements and b) see if you can gather information as to what that agreement says about your export’s ability to access these three markets

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ACTIVITY ASSIGNMENT #2: INTERNAL ASSESSMENT ALIGNED WITH MARKET ANALYSIS

Does your preferred export markets have a reciprocal trade agreement with your home country or territory? If so, a) List the names of the agreements and b) see if you can gather information as to what that agreement says about your export’s ability to access these three markets

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ACTIVITY ASSIGNMENT #2: INTERNAL ASSESSMENT ALIGNED WITH MARKET ANALYSIS

Assess your export readiness through an honest SWOT analysis of your firm

Strengths:

Weaknesses:

Opportunities:

Threats

Assess the top potential market through a SWOT analysis of that market

Strengths:

Weaknesses:

Opportunities:

Threats

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ACTIVITY ASSIGNMENT #2: INTERNAL ASSESSMENT ALIGNED WITH MARKET ANALYSIS

Assess the top potential market through a PESTLE analysis of that market (Check out the Country Commercial Guides)

Political:

Economic:

Social:

Technological:

Legal:

Environmental:

Based on the information–capabilities and capacity of your firm AND market analysis–decide on which market is the BEST market for your service.

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ACTIVITY ASSIGNMENT #3: GO THROUGH THE FUNDING SOURCES

Are there RELATED and RELEVANT contract and/or grant opportunities in my top potential market?

If so, describe at least one (1) contract opportunity, including the US dollar amount.

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ACTIVITY ASSIGNMENT #4: E-COMMERCE STRATEGY LESSONS LEARNED

Based on Case Study 8.1 Using E-Commerce to Help Firms with International Sales and Case Study

8.2 A Digital Marketing Firm Connects Africa, North America, and Europe in the book, what lessons

would be most appropriate for your services-based firm? Why?

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ACTIVITY ASSIGNMENT #5: SUMMARIZE YOUR EXPORT PLAN

Firm resources and capabilities
Number one potential market
Why this potential market
Funding
Use of technology
Timeline to access market

These are mere suggestions. Feel free to use any of the additional resources in earlier sections.