7 WEEK PLAN

SIERRA EXCAVATION

SEO Content Roadmap

Closing Gaps in an Already Deep Local Footprint and Building Buyer-Education Content

Prepared by RunDigital

sierraex.com

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APPROACH

A Two Track Strategy

Sierra already has 23+ community pages — an unusually deep local footprint. The opportunity here is completion and accuracy, not volume, plus a content layer that doesn't exist yet.

TRACK 1

Complete & Correct the Footprint

Jeremy Ranch is named in the homepage copy beside Park City and Deer Valley, but has no page. A few real pages also have mismatched framing, typos, or sit outside the site's URL structure.

TRACK 2

Buyer-Education Content

There is no blog, resource, or FAQ section anywhere on the site. For big-ticket projects like custom mountain homes, that's a real gap in the research stage of the buyer journey.

One geographic fix or new page and one buyer-education article published every single week

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STATUS

Where Things Stand Today

COMPLETE

5 core service pages live (rock walls, water features, trucking, residential, commercial)

23+ community pages live, including deep pages for exclusive clubs like Promontory and Talisker

Strong, genuinely local copy on most pages — not generic “near me” filler

Gallery and About Us sections live with real project photos

UP NEXT

Jeremy Ranch: named on the homepage beside Park City and Deer Valley, no page exists

Red Ledges page is framed as “commercial” for what is mainly a residential golf community

Soldier Summit URL is misspelled (“sodier-summit”) and several pages sit outside /service-areas/

Zero blog, resource, or FAQ content anywhere on the site

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HOW A WEEK RUNS

The Weekly Cadence

1 Map

Keyword and search intent

2 Draft

Accurate, community-specific copy

3 Build

On-page SEO and consistent URLs

4 Link

Internal links in and out

5 Ship

Publish and request index

This same five-step build runs for both the weekly geographic item and the buyer-education article.

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TRACK 1

Complete & Correct the Footprint

Three new community pages, three concrete fixes to live pages, and one structural cleanup. Keyword themes are starting targets to validate in research.

Jeremy Ranch

NEW PAGE

excavation Jeremy Ranch Utah

Francis

NEW PAGE

excavation contractor Francis UT

Woodland

NEW PAGE

excavation contractor Woodland UT

Marion

NEW PAGE

excavation contractor Marion UT

Red Ledges

FIX

residential reframe, not commercial

Soldier Summit

FIX

correct the misspelled URL

Site-wide

FIX

consistent /service-areas/ URL structure

Jeremy Ranch is the clearest quick win — it's already named in the homepage's lead paragraph, so the page just closes a gap that's already being promised.

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TRACK 2

Buyer-Education Article Pipeline

Seven articles scheduled for the next seven weeks, building the site's first-ever educational content for a market that researches heavily before a big-ticket project.

1

How Much Does Excavation Cost for a Custom Mountain Home?

2

Best Time of Year to Excavate in the Wasatch Back

3

Retaining Wall vs. Living Wall: Which Is Right for Your Property?

4

Understanding Soil and Site Conditions Before You Build

5

Drainage and Erosion Control for Mountain Properties

6

What to Expect During Foundation Excavation for a Luxury Home

7

Permits and Site Prep Before Breaking Ground in Park City

A WIDE-OPEN GAP

There is no blog, FAQ, or resource section anywhere on the site today. For projects this size, homeowners research extensively before calling — this content meets them at that stage.

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THE PLAN

Week by Week Roadmap

One geographic item and one buyer-education article go live each week. Keyword terms are starting targets to confirm in research.

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QUALITY BAR

On-Page SEO Standards

Every page and article ships against the same checklist.

Unique title tag with no colons or dashes

Custom meta description with a clear CTA

Single H1 and a structured H2 outline

Residential vs. commercial framing that matches the real community

Correctly spelled, consistent URL slugs under /service-areas/

LocalBusiness / GeneralContractor schema via Squarespace SEO settings

Descriptive alt text on every project photo

Internal links pointing in and out

One clear conversion action per page (Contact Us)

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THE GLUE

Internal Linking and Topical Authority

Core Service Pages

Summit County Pages

Wasatch County Pages

Buyer-Education Articles

LINKING RULES

New community pages link up to the relevant core service pages

Buyer-education articles link to the community pages and service pages they support

Service pages link out to the article that goes deeper

New and fixed community pages cross-link to each other and to the existing 23-page cluster

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LOCAL FOUNDATION

Local SEO Signals for the Wasatch Back

Consistent NAP

Name, address, and phone identical on every page

Accurate Community Framing

Residential vs. commercial language that matches each real community

Google Business Profile

Posts tied to each new page or major fix

Consistent URL Structure

Every community page living under /service-areas/

Reviews

Generate and feature reviews from projects in each new or fixed community

Location Schema

LocalBusiness / GeneralContractor schema on every community page

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TRACKING

Measuring Progress

Metrics we watch as pages ship and fixes land. No promised numbers, only real movement.

Keyword rankings for community and topic terms

Organic impressions and clicks in Search Console

Indexed page count and crawl errors as fixes land

Internal link coverage across the cluster

Contact form submissions and calls attributable to organic traffic

REVIEW RHYTHM

WEEKLY

Ranking and indexing check

MONTHLY

Full performance review

SEO compounds over months. Early signals are impressions and indexing, with rankings and inquiries following.

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WHAT COMES NEXT

Backlog Beyond Week 7

REMAINING BUILD ITEMS

Independence and Tollgate Canyon community pages

Case studies tied to each exclusive club community

Before/after project galleries per community

Septic and soil percolation explainer article

Water feature maintenance guide

FAQ schema block on every community page

EXPANSION IDEAS

Build a Summit + Wasatch County hub page tying the whole cluster together

Add a project-cost calculator or estimator tool

Pursue local backlinks from builders, architects, and real estate agents

Layer in a seasonal content series (spring breaking-ground, fall site prep)

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NEXT STEPS

Ready to Start Week 1

1

Confirm service capacity for Jeremy Ranch, Francis, Woodland, and Marion

2

Audit and list every page sitting outside the /service-areas/ URL structure

3

Begin the Jeremy Ranch page and the Excavation Cost Guide article

4

Stand up Search Console and rank tracking for the new and fixed URLs

Seven weeks to a fully correct, complete local footprint and the site's first buyer-education content

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