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COCO INCLUSIVE

BY: HAMINA TRINH, BRIANA EUGENE,

TIFFANI LLERENA, STEFFI KHINE, NATALIE KHINE.

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COMPANY ROLES

CHIEF MARKETING OFFICER

HAMINA TRINH

CHIEF EXPERIENCE OFFICER

BRIANA EUGENE

CHIEF FINANCIAL OFFICER

TIFFANI LLERENA

CHIEF OPERATING OFFICER

NATALIE KHINE

CHIEF EXECUTIVE OFFICER

STEFFI KHINE

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TABLE OF CONTENTS

    • COMPANY INTRO
    • ISSUES
    • RECOMMENDATIONS
    • CLOSING STATEMENT
    • WORKS CITED
    • Q&A

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ABOUT US

Our mission is to break down the barriers that in the past have prevented many from experiencing the magnificence that is Chanel. As a branch of Chanel, we aim to create a welcoming and inclusive space where all individuals, regardless of their race, gender, body type, or socio-economic status, feel valued, respected, and empowered to reach their full potential of innovation, creativity, and success.

Our vision is to create a brand that encapsulates Chanel's timeless style.

EQUALITY

INCLUSION

UNIQUENESS

IN ORDER TO SERVE YOUR COMMUNITY, YOU HAVE TO FIRST INVITE THEM IN.

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TARGETED DEMOGRAPHICS

    • Diverse Economic Groups

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    • People of Color

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    • Diverse Body Types/Abilities

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    • Gender Inclusivity

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    • Audiences of Different Ages

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ISSUES & SOLUTIONS

    • Chanel Pricing/Economic Inclusion

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    • Scarce Diversity among Models and Ambassadors

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    • Limited Interaction with Broader Audiences

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    • Declining interest in "luxury"

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PRICING/ECONOMIC INCLUSION

    • Pricing of Chanel products gears toward the 1%
    • Those outside that sphere cannot afford Chanel
    • Appealing to a smaller audience
    • Opening up outlets for older Chanel products
    • Woodbury Commons Outlets- Gucci, Prada, Versace, Balmain
    • Keep prices stagnant

Issues

Solutions

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DIVERSITY AMONG MODELS & AMBASSADORS

    • Chanel represents very few kinds of people/body types
    • Hard for customers to connect to product
    • All global ambassadors are either White or Asian
    • More diversity- Sexual orientation, race, body type
    • Show models wearing more plus-size clothing
    • Connect with a more diverse audience

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Wisdom Kaye

Barbie Ferreira

Quannah Chasinghorse

Lizzo

Indya Moore

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MARKETING WITH WIDER AUDIENCE

    • Chanel ad campaigns depict lifestyles that most cannot relate to
    • Campaigns like these give products a more casual/lived-in feel
    • Easier for audience to imagine wearing

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MARKETING WITH WIDER AUDIENCES PT.2

    • Creating free and accessible pop up events in major cities
    • Give away free samples of the latest collections to the public
    • Popups can include activities and photo-ops
    • Getting involved with different creators such as @nyc_forfree

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SHIFTING INTERESTS

    • Younger generations are placing less value on "luxury"

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  • Thrifting, second-hand clothing, fast fashion, fake merchandise
    • Trendier, newer styles, and silhouettes
    • Clothing that emulates the look of thrift clothing/More casual wear
    • Rick Owens/Diesel

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CHANEL FOUNDATION

    • Information on foundation is hard to find
    • Dove campaigns
    • Campaign with Chanel Foundation groups
    • Create ads/merchandise in partnership with selected groups
    • Bring advocacy to the forefront
    • Clearly display company initiatives
    • Increased support

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CLOSING STATEMENT

The story of Chanel is not merely one of fashion, but a celebration of diversity and the triumph of humble beginnings. In the face of adversity and societal norms, Coco Chanel challenged conventions, broke down barriers, and showed the world that greatness knows no boundaries. By embracing diverse perspectives, cultures, and backgrounds, Chanel has not only flourished as a global brand but has also served as an inspiration to millions around the world.

However, while it may be easy to get lost in the luxury that is Chanel, it is important to keep in mind the humble beginnings of Coco, the unique and diverse ideas she pioneered, and the working women who were the first to support her at the start of her journey. This brand did not begin at the hands of the wealthy, or with those who carry conventional thoughts, nor should it end this way.

Fashion should be an inclusive and empowering force that unites people, celebrates individuality, and fosters a sense of belonging. Chanel's commitment to embracing diversity and championing the unique beauty of every individual has been woven into the very fabric of the brand, and it is up to us to make sure it remains this way. As we move forward, let us carry the spirit of Coco with us—embrace diversity, honor humble beginnings, and fearlessly pursue what others dare not to.

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WORKS CITED

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QUESTIONS?

THANK YOU FOR LISTENING!