THANK YOU
AGILE AUSTIN!
Max Ekesi
AGILE MINDSET LEADER
MAX EKESI
IT Senior Manager @ PayPal
Carpe Diem Technology Services
Apr 2024 - Present · 2 yrs
IT Manager & Process Manager
IT Engineering Program Management / Agile Program Management
PayPal · Full-time
Aug 2021 - Mar 2024 · 2 yrs 8 mos
Agile Program Manager & Enterprise Agile Coach
Whole Foods Market · Full-time
Mar 2019 - Aug 2021 · 2 yrs 6 mos
Dec 2012 - Mar 2019 · 6 yrs 4 mos
Aug 2001 - Dec 2012 · 11 yrs 5 mos
Accelerating Delivering Customer Value with Business Agility
AGILE MANIFESTO
CUSTOMER
VALUE
Vs
END USER
VALUE
MEASURE VALUE DELIVERY
CALL TO ACTION
KEY TAKEAWAYS
Accelerating Delivering Customer Value with Business Agility
CUSTOMER VALUE
Vs
END USER VALUE
CUSTOMER VALUE VS END USER VALUE
CUSTOMER
DELIVERING CUSTOMER VALUE WITH BUSINESS AGILITY
END USER
Sales Rep
Let’s Hear Your Experience
CUSTOMER VALUE
Vs
END USER VALUE
MEASURE
VALUE
DELIVERY
DELIVERING CUSTOMER VALUE WITH BUSINESS AGILITY
WHY IS CUSTOMER VALUE IMPORTANT?
NOKIA
SAMSUNG
APPLE
WHY IS CUSTOMER VALUE IMPORTANT?
In1975, Kodak invented the first digital camera.
WHY IS CUSTOMER VALUE IMPORTANT?
“CUSTOMERS WANT OVERALL VALUE,
NOT INDIVIDUAL PRODUCTS” – Max Ekesi
HOW DO YOU MEASURE VALUE DELIVERED?
HOW DO YOU MEASURE VALUE DELIVERED?
What is PERCEIVED Customer Value?
PERCEPTION
HOW DO YOU MEASURE “PERCEIVED”
VALUE DELIVERED?
DELIVERING CUSTOMER VALUE WITH BUSINESS AGILITY
HOW DO YOU MEASURE VALUE DELIVERED?
Let’s Hear Your Experience
Measure Value Delivery
Call To Action…
CUSTOMER VALUE
Vs
END USER
VALUE
MEASURE VALUE DELIVERY
Call To Action…
Change Approach🡪 Iterative…
Ask about Customer/
End User?
Ask about Satisfaction metrics?
Ask… Ask… Ask…
Customer at the Center!
My Story…
CUSTOMERS
EMPLOYEES
Q & A
Accelerating Delivering Customer
Value with Business Agility
Max Ekesi
AGILE MINDSET LEADER
https://www.linkedin.com/in/maxekesi