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Prepare in advance and have a solid plan ahead of time

• Get a calendar, highlight the event days
• Review last year’s and latest months’ growth
• Consider all tasks needed and work back from that date
• Add buffers, consider local market specifics

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Eliminate critical tech bugs and implement a code freeze

• Prioritize bugs and critical features to be fixed for peak season
• Test thoroughly
• Communicate the code freeze policy
• Allocate resources to tackle unexpected issues
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Schedule and test all the content and promotions

• Content team to deliver all assets in advance
• Review, translate and add it to the CMS
• Get promotions approved and set-up in the backoffice
• Test in Staging (and Production if possible)
• Schedule CMS blocks and promotions as planned

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Review your monitoring systems and reporting process

• Ensure you have end-to-end visibility
• Finetune your Google Analytics or NewRelic
• Implement the necessary real-time monitoring
• Prepare a frequent report for top management

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Know your limitations–so you can overcome them

• Estimate the number of visits and transactions per minute
• Perform a Volume Stress Test
• Solve the performance issues and redo the VSTs
• Repeat until you establish a comfortable margin to withstand expected volume*

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Check the contact list and SOPs

• Collect all contact details and escalation paths
• Review Standard Operational Procedures
• Set up a “War Room” chat and dial-in details
• Do a dry run

The Ultimate Peak Season Checklist

*Spryker has proven the resilience of its technology with webstores supporting +300,000 concurrent users and +50,000 orders per minute. But project configuration and customizations impact these figures.