What’s the experience?

• Our experience involves promoting the new Nintendo Switch and the power the gpu has.
• Multiple of the new Switches will be setup with VR headsets with some of Nintendo's most popular games.
• Be able to play with some of your favorite Youtubers.
• All games will be Holiday themed to support the coming holidays.
• You will be able to take screenshots and get exclusive cosmetics for ingame use.
• Make a postcard with one of your screenshots, get ornaments, and etc.

The Campaign Concept

Our concept is to show the new power and graphics of the Switch. Our campaign concept of What Will You See, pay homage to when the 3DS came out with revolutionary 3D feature graphics campaign How Will You Play. Our concept is to bring you the games you loved to play and the ones you couldn’t bare to play on the switch to compare the experience to show the new graphical power.

So What Will You See?

Campaign Content

We will showcase Nintendo’s first party games such as Animal Crossing, Mario, and Pokemon, to demonstrate the new Nintendo Switch’s improved power and graphics in VR. We will give players access to an Nintendo Labo VR headsets which will be pre-setup and stationed in multiple areas on different games presented. Players will get to play full playthroughs and demos on Nintendo Switch games that have been released and are in development.

Location - Rockefeller center

Location - Rockefeller center

Our main takeaways from the event

• The nostalgia of the holidays and the nintendo family characters
• The new found knowledge of how powerful the system is compared to the last.
• The experience isn’t only the powerful console but the feeling of asking for the holidays
• Letting the audience know that they’re presence is what the event is about

This experience will show the power of the switch docked vs portable. The left is the new powerful Switch Console and the right is the original switch console in graphical comparison, where everyone will be able to see and experience.

Additional Information

Webby Awards: Categories

“What will You See” could belong into multiple categories of the Webby Awards:

• Games: This is self explanatory as we will showcasing everyone’s favorite Nintendo games with the new Switch’s versatility and the power of VR.
• Social: Since the promotion of the new Switch will be held at E3 during Christmas, many Nintendo fans will gather up in excitement to play their games (especially the “ in development” games) with their friends and other Nintendo fans alike. This also includes Youtubers who will showcase the event themselves on their Youtube channels interacting with their fans.
• Video: While VR itself isn’t exactly a video, you can immerse yourself into one by interacting with the environment.

Thank YOu!