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PM Minor Project 3: Meta Ads Mastery beatXP Campaign Strategy

Performance Marketing

Neha Pande

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List of Tasks

Task 1: Meta Ads Campaign Proposal

Task 2: Campaign Optimization Plan

Task 3: Meta Ads Manager Simulation

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How to use this PPT Template: Watch a Demo Video

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Task 1: Meta Ads Campaign Proposal

Smartwatch Research - https://drive.google.com/file/d/1PEur_dJ2goHoJmrNu99FwgkkQAo4_3YH/view?usp=drive_link

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Earbuds Research - https://drive.google.com/file/d/1x15Cn26HdlW4ZRvyY0-IntcylATs3aBT/view?usp=drive_link

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Market & Competitor Research

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Task 1: Meta Ads Campaign Proposal

Campaign Strategy: https://docs.google.com/document/d/1LWZVQ4-TNTRIBVSvH8VB7fgxp_t_EQRf/edit?usp=sharing&ouid=115441597725332848156&rtpof=true&sd=true

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Meta Ad Matrix- https://docs.google.com/spreadsheets/d/1Eh5M4g7qDK-EXi4KeOTxnb1kJzMHmocb/edit?usp=sharing&ouid=115441597725332848156&rtpof=true&sd=true

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Scenario Case study of 20Lac - https://docs.google.com/document/d/1aqjRAhtJMDOsWnmKSqRJbCAWWnbrT_wz/edit?usp=sharing&ouid=115441597725332848156&rtpof=true&sd=true

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Task 3: Meta Ads Manager Mock-Up and Simulation:

2) Simulation Exercise:

  • How To Record Your Computer Screen? Watch here.
  • How to Record Desktop Screen on Windows 10/11? Watch here.
  • How to Screen Record with Internal Audio on QuickTime Player? (for Mac) Watch here.
  • How to Record Your Screen With INTERNAL AUDIO on Mac? Watch here.

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Upload the Recorded Walk-through to a google drive and give the link for the video.

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Notes

Additional Creatives I created

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Notes

Buyer Personas of Smartwatch

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Notes

Buyer Personas of Earpods

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Notes

  • I had used the AI tools like ChatGpt , NotebookLm & Claude for the Market research & creating the creatives.
  • Instead of adding details individually I had respective docs link here which I have worked on.

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