#FlubberChallenge

People love to watch feats they

once thought to be impossible, and try them out for themselves.

#INSIGHT

We’re going to leverage Flubber to create an irresistible online #FlubberChallenge for everyone to join in.

#IDEA

To do this, we’ll revitalize parkour videos, the first viral video sensations that took the world by storm in the mid/late 2000s.

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We’ll kick off the challenge by collaborating with David Belle and the best parkour practitioners in the world to participate in belief-defying trick videos under the #FlubberChallenge name.

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#THE411

As an evolution of the release videos, we’ll also start a channel dedicated to making exciting content using Flubber. We’ll then encourage our TikTok and YouTube-savvy audiences to participate in the #FlubberChallenge themselves.

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Fans can submit videos and have them be featured on our channel, and win their own subscriptions and trips to Flubber events.

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The videos can be anything! From trying to break Guinness World Records for high jumps and epic fails, to testing what would happen if you sprayed this technology on other sports equipment, not just shoes.

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#FYP #FEATURED