SWOT/SWOC analysis is an effective tool that aids stratigic planning for both individual and organisational growth and development. The term SWOT stands for
S = Strength
W= Weaknesses
O= Opportunities
T/C= Threats/Challenges
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Framework of SWOT Analysis
Strengths are the positive attributes of the individual or the organisation that help to achieve the desired objective/s.
Weaknesses are the negative attributes of the individual or the organisation that hinder the accomplishment of the desired objective/s.
Opportunities are the favourable circumstances that can create a possibility for progress that results in the achievement of the desired objective/s.
Threats/challenges are the unfavourable circumstances that can cause damage to theindividual or the organisation and stop them from accoplishing their desired objective/s.
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For a person to become successful in his
Endeavours, it is very essential that he/ she analyses his/her own characteristics, both positive and negative. SWOT/C analysis is a tool that helps individuals to recognise their strengths and limitations.it also enables people to capatalise on their strengths and make the most of the opportunities that are available to them.
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The SWOT analysis helps individuals/organisations to understand their strengths and weaknesses.
It promotes strategic thinking.
It enables one to foresee possible threats and to take measures to prevent or diminish their impact.
It is a simple model that has no rigid structure. It can be adapted to suit the particular context in which it is to be used.
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For a SWOT analysis to be successful
It must be realistic
It should be specific
It should be short and simple.
The user should refrain from including too much or too little information.
The user should not overanalyse the data as it may lead to distortion of information.
It must lead to generation of valuable strategies that when implemented should result in the accomplishment of the objective.